Consumer Marketing Manager Beauty in Farnborough

In this role, you have the opportunity to represent the voice of the consumer in one of our key categories within our Personal Health business in the UK as well as lead the Consumer Marketing Manager team. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the UK market.

You are responsible for:

• Developing and delivering the local UKI marketing activation plan based on agreed AOP for the category and local consumer insights together with the Consumer Marketing Leader (CML).
• Championing the voice of the zone and providing business performance and local insights about consumers, markets, competition and trends to the WE regional team.
• Responsible for up to 24 months planning performance, in the short and long term to ensure the delivery of the FY key goals.
• Defining local portfolio and channelization based on Western European range/Channelization to accommodate local consumer & customer needs.
• Embracing passion for fundamentals and ensuring that every consumer touchpoint and all consumer facing marketing activities (incl. D2C, Amazon and New Business Development) is perfectly executed together with Shopper, Media/PR and professional team in the zone and cross-functional region teams.
• Ownership of the E2E performance for the respective category in the UK and E2E performance squad lead, integrating and orchestrating all relevant functions including performance management to drive E2E excellence in execution and secure business performance according to KPIs.
• Leading the development and execution of the Local Marketing Strategy and Planning, as well as owning the controllable A&P spent responsibility together with CML (e.g. sample budget).
• Contributing in region strategic plan processes and is responsible for delivering zone SOB Analysis/Ambitions and go-to-market enablers together with RBUL and CML.
• Marketing Performance Optimization and driving continuous improvements applying LEAN (Daily Management Board, Problem Solving).
• Contributing actively to the development of new business models together with the regional team.

To succeed in this role, you should have the following skills and experience:

• Experience with Beauty brands or in the Beauty industry is a benefit but not mandatory.
• Experience in digital consumer marketing focusing on building an online brand.
• Experience as an integrator in a dynamic market and/or matrix organization within FMCG.
• Brand activation experience and analytical skills.
• Experience with P&L management including revenue and margin management.
• Marketing channel mix strategies (online and offline).
• Experience working in a cross-functional team.
• Experience working in a business with complex market/channel structures.
• Applying Lean (Problem-solving skills, daily management).
• Positive energy and drive to create impact.

We believe that we are better together than apart. This means working in-person at least 3 days per week.

We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability & Neurodiversity. Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.