At a Glance
- Tasks: Manage relationships and drive performance on TikTok Shop Germany while collaborating with marketing.
- Company: Join Philips, a health tech company dedicated to improving lives through innovative solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Work in a collaborative office environment at least 3 days a week.
- Why this job: Be part of a team that makes a real impact in e-commerce and social media.
- Qualifications: 5+ years in account management, strong e-commerce background, and excellent communication skills.
The predicted salary is between 50000 - 70000 £ per year.
Job Title
Category Manager TikTok
Job Description
Philips is seeking a proactive and consumer‑centric Account Manager to join our Tiktok Shop Germany team.
You will be responsible for managing and nurturing relationships with our Tiktok Shop Agency Partner and Tiktok Shop HQ, whilst driving our commercial and engagement objectives forward on the platform.
This role requires excellent communication skills, a deep understanding of e-commerce, commercial strategy and the power of social media on the consumer decision journey.
Requirements
- Bring a minimum of 5 years work experience in National Account Management with a strong background in e-commerce.
- Have worked within a global organization – ideally one that is brand‑led and consumer focused.
- Possess hands‑on experience managing P&L responsibilities.
- Are skilled in creating impactful presentations and confident using PowerPoint.
- Have a solid track record of optimizing the customer decision journey and enhancing user experience.
- Demonstrate strong stakeholder management capabilities, able to align and influence across diverse teams.
- You are passionate about new technologies and eager to grow and develop your skills.
- You want work together and act as a real team player, a great communicator and are comfortable working with different stakeholders.
Responsibilities
- Drive the sell‑out (GMV) performance on Tiktok Shop Germany, in line with objectives, and manage the sell‑in of our Tiktok shop Agency partner.
- Work closely with the Marketing Manager to deliver content engagement metrics.
- Responsible for all lower funnel activations on the platform, with a particular focus on Tiktok Shop Lives.
- Manage portfolio and pricing strategy for the platform, in line with WE guard‑rails.
- Co‑create with Marketing Manager a FY activation plan which aligns with the WE Incubator team objectives.
- Work closely with the Philips Tiktok Shop Agency Partner (TSP) to deliver the activation calendar and ensure all content deliverables are aligned with Philips brand guidelines.
- Manage A&P and promo spending for the channel‑key user for SAP.
- Track performance across GMV, content engagement and outputs and optimise where needed.
- Develop strong relationship with the Tiktok Account Management Team to secure brand and commercial unlocks for Philips.
- Support the Marketing manager with the planning and delivery of handle content, affiliate outreach and ads.
- Stay up‑to‑date with the latest trends on TikTok, and weave best practice into Philips content plan.
How we work together
We believe that we are better together than apart. For our office‑based teams, this means working in‑person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
