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- Tasks: Lead marketing strategies for mid-end shaving products and enhance consumer engagement.
- Company: Join Philips, a legacy brand known for innovation in personal health.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture focused on continuous learning and market relevance.
- Why this job: Make a real impact on a foundational product range with global reach.
- Qualifications: Experience in consumer marketing and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
The Consumer Marketing Director Mid-End Shaving is responsible for spearheading the formulation of marketing objectives by leveraging deep insights into the Consumer Experience Journey, aligning team efforts with strategic business goals. The role entails developing and directing a global integrated innovation and communication roadmap, overseeing product launches, and championing consistent execution across categories to enhance consumer engagement.
In this role you will be leading the business of mid-end range of shavers, one of the biggest ranges in Philips Personal Health. The Shaving business is a foundational pillar of Philips, deeply rooted in the company’s history, legacy, and tradition of innovation. You will collaborate with finance and regional leaders to devise effective pricing strategies and ensure local market relevance of global initiatives.
The role empowers insights teams to generate actionable data, evaluates team performance through in-market analysis, and cultivates a culture of continuous learning and talent development within the organization.
Your role:
- Lead the formulation of marketing objectives by deeply understanding the Consumer Experience Journey, ensuring team alignment with business goals by identifying consumer behaviour shifts and defining triggers and barriers across all touchpoints.
- Develop and direct a global integrated innovation and communication roadmap, overseeing team execution of new product launches, Commercial Innovation, and always-on base business initiatives informed by comprehensive consumer, market, and competitor insights.
- Champion the consistent execution of the Consumer Experience Journey across categories, ensuring team members maintain alignment with brand positioning and visual identity, while delivering seamless consumer engagement across global and local touchpoints.
- Strategise with finance and regional (business) leaders to develop and implement pricing strategies, ensuring teams understand the balance between market competitiveness and profitability, while fostering collaboration to drive long-term financial sustainability.
- Manage the localization and adaptation of the global roadmap, ensuring teams execute with excellence in translating global strategies into local market relevance, while empowering them to make data-driven decisions in alignment with local media and channel needs.
- Empower the Consumer and Commercial analytics teams, guiding them to generate actionable consumer, market, and competitor data, and supporting their development in using these insights to influence global innovation and business growth strategies.
- Oversee the development and execution of the rolling Business Region Plan.
Consumer Marketing Director Mid-End Shaving employer: Philips Iberica SAU
Contact Detail:
Philips Iberica SAU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Director Mid-End Shaving
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their consumer experience journey and be ready to discuss how your skills align with their marketing objectives. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role of Consumer Marketing Director. Highlight your experience with product launches and consumer insights to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Philips team.
We think you need these skills to ace Consumer Marketing Director Mid-End Shaving
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role and what it entails. Dive into the job description and highlight key responsibilities and skills. This will help us see how your experience aligns with what we're looking for.
Tailor Your Application: Don’t just send a generic CV and cover letter. We want to see how your unique skills and experiences fit the Consumer Marketing Director role. Use specific examples from your past that showcase your ability to lead marketing strategies and drive consumer engagement.
Be Authentic: Let your personality shine through in your application. We appreciate candidates who are genuine and passionate about their work. Share your story and what excites you about the opportunity to work with us at Philips.
Apply Through Our Website: Make sure to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Philips Iberica SAU
✨Know Your Consumer Experience Journey
Before the interview, dive deep into understanding the Consumer Experience Journey. Be ready to discuss how you can leverage insights from this journey to formulate marketing objectives. Show them you can identify consumer behaviour shifts and articulate how these insights can drive business goals.
✨Showcase Your Innovation Roadmap Skills
Prepare to talk about your experience in developing integrated innovation and communication roadmaps. Bring examples of past product launches you've overseen and how you ensured consistent execution across categories. This will demonstrate your ability to lead and innovate in a competitive market.
✨Collaborate Like a Pro
Highlight your collaborative skills, especially with finance and regional leaders. Be ready to discuss how you've developed pricing strategies that balance market competitiveness with profitability. They’ll want to see that you can foster collaboration to drive long-term financial sustainability.
✨Data-Driven Decision Making
Emphasise your ability to empower analytics teams to generate actionable insights. Prepare to share how you've used consumer, market, and competitor data to influence business growth strategies. This shows you’re not just about ideas; you can back them up with solid data.