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- Tasks: Lead global strategy for E2E campaign capabilities and drive transformative experiences.
- Company: Philips is a health technology company dedicated to providing quality healthcare for everyone.
- Benefits: Enjoy a collaborative office environment with opportunities for personal and professional growth.
- Why this job: Be part of a mission-driven team that values innovation and impact in healthcare.
- Qualifications: Bachelor’s degree required; 7+ years in digital marketing or campaign management preferred.
- Other info: Office-based role, requiring in-person collaboration at least 3 days a week.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Job Title
Sr. Campaign Capability Manager
Job Description
Your role:
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You will lead developing our global strategy and roadmap for our E2E campaign capability ensuring maximum value realization now but also with a focus on fit for future. You are an experienced campaign strategist with a keen understanding of the various media channels within the campaign execution space as well as how they fit into the E2E digital ecosystem.
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You will work closely with business and region leadership to develop and evolve our global campaign strategy and roadmap to ensure we are supplying and building capabilities to meet customer and business needs and opportunities to drive engagement, leads, and order intake.
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You will spearhead initiatives such as developing our first-party data strategy for enhanced campaign targeting and piloting innovative media channels to reach our audiences effectively.
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You will be at the forefront of driving transformative campaign experiences through development of a comprehensive, global E2E campaign strategy roadmap for B2B Health Systems, as part of the Digital Center of Excellence.
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You will harmonize and standardize the campaign strategy in partnership with regional campaign leaders to ensure a cohesive, E2E campaign experience and drive stakeholder alignment of your plan across the organization. Your leadership will shape the creation and delivery of our global campaign enablement initiatives, aligning with the company\’s strategic vision to scale this critically important capability as a key growth driver.
You\’re the right fit if:
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Bachelor’s degree, MBA preferred.Preferably in Digital Marketing, Marketing, Business Administration or a related field and 7+ years of experience in E2E Campaign Management/B2B Digital Marketing or similar. Healthcare technology marketing experience a plus.
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Exceptional strategic leader, with sharp communication and storytelling skills.
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A passionate campaign advocate, who can inspire colleagues through an “outside-in” approach to campaign strategy.
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Ability to communicate business cases, strategy and roadmap to influence and advocate in a large, matrixed organization.
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Proven experience in senior-level digital marketing/campaign roles, with a track record of success in developing and executing E2E campaign initiatives.
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Ability to deeply understand the interplay between campaign strategy and the tech stack/tools that enable that strategy to come to life; expertise in core campaign management platforms/technologies required.
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Ability to cultivate innovation, drive digital and agile transformation, and act as a role model with customer focus, quality, integrity, teamwork, ownership, and continuous improvement.
Our internal job title for this role is Senior Campaign Capability Manager.
How we work together
We believe that we are better together than apart. This role is an office-based role which means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won\’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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Campaign Platform Manager (AdTech / Analytics) employer: Philips Iberica SAU
Contact Detail:
Philips Iberica SAU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Platform Manager (AdTech / Analytics)
✨Tip Number 1
Familiarise yourself with the latest trends in E2E campaign management and digital marketing, especially within the healthcare technology sector. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the AdTech and analytics space. Attend industry events or webinars where you can meet potential colleagues or leaders from Philips. Building these connections can provide insights into the company culture and expectations for the Campaign Platform Manager role.
✨Tip Number 3
Prepare to discuss your experience with first-party data strategies and how you've successfully implemented them in past roles. Be ready to share specific examples that demonstrate your ability to drive engagement and order intake through innovative campaign strategies.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've harmonised campaign strategies across different teams or regions. Highlighting your ability to align stakeholders and drive cohesive campaign experiences will be crucial in demonstrating your fit for this role.
We think you need these skills to ace Campaign Platform Manager (AdTech / Analytics)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Campaign Platform Manager position. Familiarise yourself with the key aspects of E2E campaign management and how they relate to the digital ecosystem.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing and campaign management. Emphasise your strategic leadership skills and any specific achievements that align with the job description, particularly in B2B environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for campaign strategy and your ability to drive engagement. Use storytelling techniques to illustrate your past successes and how they can translate into value for Philips.
Highlight Relevant Skills: In your application, be sure to mention your expertise in campaign management platforms and your understanding of the interplay between strategy and technology. This will demonstrate your fit for the role and your readiness to contribute to Philips' goals.
How to prepare for a job interview at Philips Iberica SAU
✨Understand the E2E Campaign Landscape
Familiarise yourself with the end-to-end campaign management process and how various media channels integrate into the digital ecosystem. Be prepared to discuss your experience in developing campaign strategies that align with business goals.
✨Showcase Your Strategic Leadership Skills
Highlight your ability to lead and inspire teams through effective communication and storytelling. Prepare examples of how you've successfully influenced stakeholders in a matrixed organisation, particularly in relation to campaign strategy.
✨Demonstrate Your Data-Driven Approach
Be ready to discuss your experience with first-party data strategies and how they enhance campaign targeting. Share specific instances where data insights have driven successful campaign outcomes.
✨Emphasise Innovation and Agility
Illustrate your capability to cultivate innovation within campaign strategies and your experience in driving digital transformation. Discuss how you’ve adapted to changes in the market or technology to improve campaign effectiveness.
