Manager Trade Marketing

Be a part of revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke‑free products. With huge change comes huge opportunity, so wherever you join us you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Responsibilities

• Lead Trade Marketing Strategy: Use market insights to shape channel‑specific plans that elevate brand visibility and consumer engagement.
• Drive Brand Growth: Champion campaigns for our product portfolio, setting KPIs and driving adoption.
• Cross‑Functional Collaboration: Act as the trade marketing champion in cross‑functional teams, aligning strategies and fostering collaboration across brand, category, and commercial teams to ensure seamless execution.
• Own Channel Strategy: Tailor marketing plans to fit diverse channels and ensure consistent execution across all consumer touchpoints. This includes Field Execution Excellence where you will maintain visibility within channels through regular touchpoints, ensuring strategies are executed flawlessly and consistently meet high standards.
• Deliver Campaign Excellence: From concept to deployment, ensure campaigns meet global standards and deliver measurable impact.
• Manage Supplier Relationships: Collaborate with vendors to deliver high‑quality POS solutions and maintain brand integrity. Oversee the full lifecycle of POS solutions, including development, deployment, and maintenance, to drive optimal brand presentation.
• Oversee Budget & Performance: Track spend, measure ROI, and optimize budget allocation for maximum effectiveness.
• Performance Tracking & Reporting: Define and track key performance indicators (KPIs) that reflect campaign impact and alignment with business goals. Compile and present performance reports, providing insights to stakeholders.
• Develop and Inspire Teams: Lead with empathy and clarity, fostering growth, creativity, and accountability. Act as a mentor for direct reports, promoting a collaborative team culture that encourages creativity. Develop and implement growth‑focused action plans aligned with individual career goals and organizational objectives.
• Ensure Compliance: Stay informed on regulations and ensure all marketing activities meet legal and ethical standards.

Qualifications

• Proven experience in trade marketing or related roles, ideally within FMCG, retail, or consumer goods.
• A strategic mindset with hands‑on execution skills.
• Strong analytical capabilities and a keen eye for trends and insights.
• Strong leadership skills and experience in managing direct reports.
• Excellent collaboration and communication skills, with the ability to foster an environment of open communication and employee engagement.
• Technical understanding and experience with POS solutions ranging from digital media to fixtures.
• Ability to multi‑task and work in an agile environment.
• A proactive, solutions‑focused approach and a drive to make things happen.

What We Offer

We are a global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever‑changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast‑paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

At PMI, we prioritize the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. We take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.