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- Tasks: Shape consumer journeys and drive impactful data strategies for better alternatives.
- Company: Join a global leader committed to meaningful change and innovation.
- Benefits: Empowerment to explore, inclusive culture, and endless career growth opportunities.
- Other info: Collaborate with top talent and enjoy a diverse workplace.
- Why this job: Make a life-changing impact while developing your skills in a dynamic environment.
- Qualifications: Experience in CRM, data analysis, and strong communication skills required.
The predicted salary is between 60000 - 75000 £ per year.
Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You'll develop your skills, collaborating across functions, markets and regions. If you want to make a life‑changing impact on consumers, there's no better place. We are currently looking for a Manager Consumer Data Enablement in London, UK.
In this position, you will improve the adoption, quality, and sustainability of consumer data collection and activation capabilities by:
- Maintaining cross market visibility on consumer data coverage, gaps, and future readiness.
- Supporting AI readiness: assess AI readiness from a data and operating‑model perspective, translate AI opportunities into adoption‑ready concepts, support responsible AI adoption.
- Driving consistent and high‑quality investments in cross market data collection.
- Strengthening data driven personalization adoption, NPS and track ROI impact across markets.
- Combining systematic customer and partner feedback with industry trends to inform future needs.
Your responsibilities:
- Consumer Data Coverage, Gaps & Future Readiness: Own the cross‑market consumer data availability and accessibility overview, working with global and market channel and category partners. Continuously evaluate consumer data needs to enable MC activation strategy. Collect and maintain findings into actionable data activation roadmap including data gaps and opportunities. Provide structured inputs and ROI projections to support strategy and roadmap.
- Data adoption & change management: Lead and coordinate adoption and enablement activities for data capabilities for global and market users. Improve the quality, consistency, and clarity of partner communications, including community calls and market training and onboarding materials. Collect, synthesize, and propose actions based on structured feedback from markets and enabling functions using data to drive value. Capture and track market NPS, in collaboration with Product Owners. Own and maintain an up‑to‑date cross Consumer Data Platform data service catalogue to support new market engagements. Drive visibility of value generation through Consumer Data Platform and data adoption impact & wins communications (e.g. monthly or quarterly newsletters).
- User satisfaction & NPS: Act as a systematic voice of the CDP customers: markets, users, partners. Conduct regular (e.g. quarterly) customer and market interviews. Translate insights into adoption and usability improvements, concrete inputs to the CDP own product backlog and budgeting funnel. Detect shifts in market needs, usage patterns, and expectations early. Contribute to improving user satisfaction and long‑term NPS.
- Business Design Quality to maximize business impact and future adoption: Champion a business and customer value mindset in the design of Consumer Data solutions. Establish and maintain business design standards specific to the CDP Product Group, aligned with IT. Define and document definition of done for different stages of refinement, provide guidance and templates. Support Product Owners in applying standards consistently.
- Governance & operational optimization to improve services to markets and users: Based on user and market feedback, identify and design pragmatic improvements to CDP demand management and governance. Propose alternative, lightweight processes for CDP work that do not require full quarterly demand cycles (e.g. configuration or minor changes). Design operating models for delegating or outsourcing suitable configuration activities.
We're looking for someone with:
- Experience in Segmentation & CRM enablement roles.
- Experience in Data analysis and Business Analysis.
- Proven ability to drive adoption, partner engagement, and change management.
- Experience working in product‑based organizations.
- Strong communication, structuring, and facilitation skills.
- Comfortable operating across business, markets, and technology teams.
What we offer:
Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore. Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong. Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress!
PMI is an Equal Opportunity Employer.
Manager Consumer Data Enablement employer: Philip Morris International
Contact Detail:
Philip Morris International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager Consumer Data Enablement
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections are when it comes to landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in data analysis and change management. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal and memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names pop up in our system, so make sure you take that step!
We think you need these skills to ace Manager Consumer Data Enablement
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Manager Consumer Data Enablement role. Highlight your experience in data analysis and CRM enablement, and show us how your skills align with our mission to improve consumer journeys.
Showcase Your Impact: We want to see how you've made a difference in previous roles. Use specific examples to demonstrate your ability to drive adoption and change management. Tell us about the results you achieved and how they relate to consumer data.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. This will help us understand your qualifications and how you can contribute to our goals at StudySmarter.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Philip Morris International
✨Know Your Data Inside Out
Make sure you understand the ins and outs of consumer data enablement. Brush up on your knowledge of data collection methods, AI readiness, and how to drive data-driven personalisation. Being able to discuss specific examples of how you've improved data quality or adoption in previous roles will really impress.
✨Showcase Your Change Management Skills
Prepare to talk about your experience in driving change within organisations. Think of concrete examples where you've led adoption activities or improved user satisfaction. Highlight your ability to communicate effectively with different stakeholders and how you've used feedback to make impactful changes.
✨Be Ready to Discuss Cross-Market Strategies
Since this role involves working across markets, be prepared to discuss how you've managed cross-market visibility and collaboration in the past. Share insights on how you’ve identified gaps in data coverage and what strategies you implemented to address them.
✨Demonstrate Your Business Design Mindset
This position requires a strong focus on business impact. Be ready to explain how you've championed a customer value mindset in your previous roles. Discuss any frameworks or standards you've established to ensure that data solutions align with business goals and how you've measured their success.