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- Tasks: Lead innovative projects to enhance consumer journeys through data-driven personalisation.
- Company: Join PMI, a revolutionary company transitioning to a smoke-free future.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by championing a test-and-learn culture in digital commerce.
- Qualifications: 5+ years in e-commerce with a focus on personalisation and strong analytical skills.
- Other info: Collaborative environment with a chance to shape best-in-class digital experiences.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At PMI, we’re not just evolving—we’re revolutionizing. As we transition toward a smoke-free future, we’re embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking. Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization (CRO) plays a pivotal role. We’re building a culture that values experimentation, continuous learning, and measurable impact—where every test is a step toward delivering better digital experiences.
As part of our growing global Digital Commerce team, you’ll help shape best-in-class personalisation journeys that drive conversion. You’ll support Web Product Owners and CX Managers in embedding CRO principles across our platform, Campaigns and Toolboxes—ensuring that every decision is backed by insight, and every improvement is validated through testing. This is your chance to make a real difference. You’ll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we’ll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.
About the role:
As a Conversion Rate Optimisation Manager (CRO) Manager, you’ll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You’ll work closely with cross-functional teams—including UX, Analytics, Audience Insight, Category teams and our Product owners—to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy.
Key Responsibilities:
- Assisting the CRO Team with test ideation using tools such as GA4 and Content Square to gather insights.
- Work cross-functionally with UX, Product and our Performance teams to translate insights into A/B tests and personalisation campaigns.
- Proven experience in executing personalisation journeys, not just A/B tests.
- Experience working with CDP/DMP platforms to create hyper-segmented customer journeys.
- Strong experience defining audience segments with data teams.
- Strong analytical mindset comfortable with data, test design, and performance metrics.
- Champion a test and learn mindset across teams and markets.
- Coordinate CRO-related updates such as our team newsletter.
- Track and manage market-specific requests and ensure timely communication of updates.
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space.
- Prepare regular status roadmap reports for internal stakeholders.
- Assist with administrative and business support tasks as required.
What We’re Looking For:
- 5+ years of experience in E-commerce, with a strong focus on personalisation.
- Excellent written and verbal communication skills with the ability to communicate technical tools and processes to non-technical teams and stakeholders.
- Excellent PowerPoint skills—able to design engaging slides that tell a story.
- Ability to work independently and manage multiple projects effectively.
- A collaborative team player who is adaptable and proactive.
- Experience working with third-party vendors or agencies (Desirable).
- Knowledge of A/B testing tools such as Adobe Target/Optimizely (Desirable).
Manager Conversion Rate Optimisation in London employer: Philip Morris International
Contact Detail:
Philip Morris International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager Conversion Rate Optimisation in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your experience with CRO. We recommend using the STAR method to structure your answers—this will help you highlight your skills effectively.
✨Tip Number 3
Showcase your passion for data-driven decisions! During interviews, share examples of how you've used insights to drive conversion rates. We love seeing candidates who are excited about experimentation and continuous learning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for innovative thinkers who can help us revolutionise the consumer journey.
We think you need these skills to ace Manager Conversion Rate Optimisation in London
Some tips for your application 🫡
Show Your Passion for CRO: When you're writing your application, let your enthusiasm for Conversion Rate Optimisation shine through! We want to see how you can contribute to our mission of creating better digital experiences. Share specific examples of your past successes in CRO to really make your application stand out.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your experience with personalisation journeys and data-driven decision-making. We love seeing candidates who take the time to connect their skills with what we’re looking for!
Be Clear and Concise: Keep your writing clear and to the point. Use bullet points where appropriate to make it easy for us to read through your qualifications. Remember, we appreciate strong communication skills, so show us you can convey your ideas effectively!
Apply Through Our Website: Don’t forget to submit your application through our official website! This ensures that your application gets to the right place and is reviewed properly. Plus, it’s the best way to stay updated on your application status. We can’t wait to hear from you!
How to prepare for a job interview at Philip Morris International
✨Know Your CRO Tools
Familiarise yourself with tools like GA4 and Content Square before the interview. Be ready to discuss how you've used these tools in past roles to gather insights and drive conversion rates. This shows you’re not just a theoretical candidate but someone who can hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working closely with cross-functional teams, prepare examples of how you've successfully collaborated with UX, Analytics, and Product teams in the past. Highlight specific projects where your teamwork led to measurable improvements in consumer journeys.
✨Emphasise Your Analytical Mindset
Be prepared to discuss your experience with data analysis and A/B testing. Share specific instances where your analytical skills led to actionable insights or successful personalisation campaigns. This will demonstrate your ability to champion a test-and-learn mindset.
✨Craft Engaging Presentations
Since excellent PowerPoint skills are a must, think about how you can present your ideas clearly and engagingly. Prepare a mini-presentation on a past project that showcases your storytelling ability through slides. This will help you stand out as a candidate who can communicate effectively with both technical and non-technical stakeholders.
