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- Tasks: Lead brand engagement initiatives at festivals and retail venues, ensuring premium visibility and consumer experiences.
- Company: Join PMI, a forward-thinking company transforming towards smoke-free products.
- Benefits: Flexible working hours, mental health support, and a commitment to diversity and inclusion.
- Why this job: Be part of a major transformation and make a real impact on brand engagement.
- Qualifications: 2-4 years in Trade Marketing or Retail Operations; strong communication and organisational skills.
- Other info: Exciting opportunities for career growth and a dynamic work environment.
The predicted salary is between 36000 - 60000 £ per year.
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!
Purpose
As part of our brand engagement expansion, this role will support the execution and monitoring of retail channels within third-party platforms operated by major partners across venues, festivals, and LAMPs. The Brand Engagement Executive will ensure operational excellence at the point of sale (POS), maintain premium brand visibility, and deliver seamless consumer experiences across all retail touchpoints. This role is critical to the success of our Smoke-Free transformation in the UK, contributing to the rollout of retail activations across 56 festivals, 19 music venues, and 8 LAMPs, covering over 300 POS and reaching more than 10 million adults in 2026.
Key Responsibilities
- Retail Channel Execution & Monitoring
- Support the setup and execution of retail channels within third-party platforms.
- Ensure accurate implementation of pricing, assortment, and inventory in SAP.
- Monitor POS compliance and operational standards across all locations.
- Brand Staging & Visibility
- Execute brand staging guidelines at retail touchpoints to maintain premium visibility.
- Coordinate with activation teams to align retail execution with brand engagement activities.
- Operational Excellence
- Oversee deployment of POS branding and assortment planning at assigned locations.
- Conduct regular audits and performance checks to ensure compliance and quality.
- Support training programs for bar staff and third-party teams on product knowledge and compliance.
- Performance Tracking & Reporting
- Collect and analyze retail performance data, including sales and consumer engagement metrics.
- Provide timely reports and insights to the Brand Engagement Retail Manager for optimization.
- Stakeholder Coordination
- Liaise with external partners (venue operators, festival organizers) and internal teams to ensure smooth execution.
- Support agency partners in implementing nationwide pub activation programs.
Success Metrics
- Brand KPIs: Premium visibility and consumer engagement at retail touchpoints.
- Operational KPIs: POS compliance, execution excellence, and timely reporting.
- Performance KPIs: Retail sales growth and ROI contribution.
Key Requirements
- 2–4 years of experience in Trade Marketing, Retail Operations, or FMCG Sales.
- Experience in event-based retail or hospitality environments preferred.
- Strong organizational and execution skills with attention to detail.
- Familiarity with SAP systems and retail processes is a plus.
- Excellent communication and stakeholder management skills.
- Flexible working hours and willingness to travel (including weekends).
- Proficiency in MS Office and fluent English.
At PMI, we prioritise the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.
Brand Engagement Lead in London employer: Philip Morris International
Contact Detail:
Philip Morris International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Engagement Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more people you know, the better your chances of landing that Brand Engagement Lead role!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience in Trade Marketing and Retail Operations. Share specific examples of how you've driven brand visibility and consumer engagement in past roles.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like PMI, and express your interest in working with them. A little initiative can go a long way in making a lasting impression.
✨Tip Number 4
Keep it real! During interviews, be authentic and let your personality shine through. Companies like PMI value diversity and inclusion, so don’t be afraid to share your unique perspective and experiences that align with their values.
We think you need these skills to ace Brand Engagement Lead in London
Some tips for your application 🫡
Show Your Passion for Brand Engagement: When you're writing your application, let your enthusiasm for brand engagement shine through! We want to see how you can contribute to our smoke-free transformation and make a real impact in the retail space.
Tailor Your Experience: Make sure to highlight your relevant experience in Trade Marketing or Retail Operations. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your skills and achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to make it easy for us to see your qualifications and experiences at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Philip Morris International
✨Know Your Brand Inside Out
Before the interview, dive deep into PMI's smoke-free transformation and their brand values. Understand how they engage with consumers and what makes their products stand out. This knowledge will help you demonstrate your passion for the brand and show that you're aligned with their vision.
✨Showcase Your Retail Experience
Highlight your previous experience in Trade Marketing or Retail Operations, especially in event-based environments. Be ready to share specific examples of how you've successfully executed retail strategies or improved brand visibility in past roles. This will illustrate your capability to handle the responsibilities of the Brand Engagement Lead.
✨Prepare for Stakeholder Scenarios
Since this role involves liaising with various stakeholders, think of scenarios where you've effectively managed relationships or resolved conflicts. Prepare to discuss how you would coordinate with external partners and internal teams to ensure smooth execution of retail activations.
✨Data-Driven Mindset
Familiarise yourself with performance metrics and reporting processes. Be prepared to discuss how you've used data to drive decisions in previous roles. Showing that you can collect, analyse, and report on retail performance data will be crucial for this position.
