At a Glance
- Tasks: Lead the strategic development of eCommerce channels and enhance customer experiences.
- Company: Join Philip Morris International, a leader in innovative change.
- Benefits: Inclusive culture, mental health support, and opportunities for career growth.
- Other info: Diverse and inclusive workplace committed to employee wellbeing.
- Why this job: Be part of a revolutionary journey in eCommerce with global impact.
- Qualifications: 10+ years in eCommerce leadership with strong data analytics skills.
The predicted salary is between 43200 - 72000 £ per year.
Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. With huge change comes huge opportunity. Wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.
Purpose Of This Role
Reporting to the Global Head of Digital Commerce, this role is responsible for the strategic development of owned eCommerce channels (Websites, Connected Apps, Instant Messaging Apps). The ideal candidate will have a proven track record in delivering world‑class online customer experiences for globally established brands with full omnichannel presence. The role leads global roadmap design, end‑to‑end channel experiences, and business performance against KPIs.
Key Responsibilities
- High Performing Team Leadership: Lead global Direct eCommerce channels team across Smoke Free Product categories. Build and empower a high‑performing team focused on CX excellence. Maintain a results‑driven mindset and remove barriers to success.
- Strategy Development of Direct eCommerce Channels: Design and own vision and strategy for Websites, Instant Messaging Apps, and Connected Apps. Define channel roles and strategies aligned with omni‑channel objectives. Develop value propositions and KPIs; set yearly targets. Provide thought leadership and benchmark analysis.
- Roadmap Build and Delivery: Create roadmaps for customer experience initiatives. Assess and prioritize initiatives based on KPIs and business impact. Collaborate with IT and Product Teams for feature delivery.
- Channels Performance: Drive performance through sales and NPS KPIs. Develop onsite campaigns focused on conversion and satisfaction. Lead global CRO program via A/B testing and personalization initiatives. Monitor performance and support underperforming markets.
- Customer‑Centric And Data‑Driven Experiences: Design best‑in‑class acquisition and retention journeys. Analyze data and feedback to identify pain points. Conduct user research and advocate consumer‑centricity.
- Strategy Alignment / Market Support: Align global strategy with regional and market stakeholders. Support local initiatives and ensure consistent brand experience. Review plans for efficiency and effectiveness.
- Channel Development: Manage annual budget for Direct eCommerce Channels. Build organizational eCommerce knowledge and represent channels in cross‑functional forums.
- SFP Collaboration: Brief support functions for enabler delivery. Maintain strong relationships with SMEs and technical teams. Collaborate with digital marketing and operations for integrated journeys.
Background & Skills
- 10+ years in global eCommerce leadership roles with international brands.
- Proven expertise in eCommerce, UX, omnichannel strategies, and acquisition/retention programs.
- Strong data analytics aptitude and decision‑making skills.
- Ability to manage multiple initiatives and KPIs.
- Excellent leadership, communication, and stakeholder management up to C‑suite level.
- Entrepreneurial mindset with continuous improvement focus.
Our commitment to inclusion
PMI is on a continuous journey to ensure that all of our employees feel welcome and feel that they belong. We have a number of internal networks that are inclusive and open for anyone to join, including networks covering employees from ethnic minority backgrounds, LGBTQ+ and gender. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.
Head Direct eCommerce Channels employer: Philip Morris International
Philip Morris International is an exceptional employer that champions innovation and inclusivity, offering employees the freedom to explore diverse career paths in a dynamic environment. With a strong commitment to employee wellbeing, professional growth, and a culture that values collaboration and creativity, PMI stands out as a leader in the eCommerce space, particularly for those passionate about driving change in a global context.
Contact Details:
Philip Morris International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head Direct eCommerce Channels
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at PMI. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching PMI's eCommerce strategies. Show us you know your stuff and how you can contribute to our vision!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Head Direct eCommerce Channels. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative.
We think you need these skills to ace Head Direct eCommerce Channels
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head Direct eCommerce Channels role. Highlight your experience in eCommerce leadership and any relevant achievements that align with the job description. We want to see how your skills can contribute to our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your entrepreneurial mindset and focus on continuous improvement!
Showcase Your Data Skills:Since this role involves a lot of data analytics, make sure to showcase your analytical skills in your application. Provide examples of how you've used data to drive performance and improve customer experiences in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us. We can’t wait to hear from you!
How to prepare for a job interview at Philip Morris International
✨Know Your eCommerce Stuff
Make sure you brush up on the latest trends in eCommerce, especially around omnichannel strategies and customer experience. Be ready to discuss how you've successfully led teams in these areas before, as this role is all about delivering world-class online experiences.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and empowered high-performing teams. Think about specific challenges you've faced and how you overcame them to maintain a results-driven mindset. PMI values strong leadership, so be ready to demonstrate your ability to inspire and motivate others.
✨Data-Driven Decision Making
Since this role involves a lot of data analytics, come prepared with examples of how you've used data to drive performance and improve customer journeys. Discuss any A/B testing or personalisation initiatives you've led, and how they impacted KPIs.
✨Align with PMI's Values
Familiarise yourself with PMI's commitment to inclusion and employee wellbeing. Be ready to discuss how you can contribute to a diverse and inclusive workplace, and how your entrepreneurial mindset aligns with their focus on continuous improvement.
