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For Companies At a Glance
- Tasks: Lead and inspire a team to achieve outstanding commercial results in a fast-paced FMCG environment.
- Company: Join a global organisation committed to diversity, inclusion, and employee well-being.
- Benefits: Competitive salary, flexible working options, enhanced parental leave, and tailored benefits.
- Why this job: Make a real impact by developing high-performing teams and driving growth strategies.
- Qualifications: 5+ years in sales or field activation, strong leadership, and analytical skills required.
- Other info: Opportunity for career growth and a supportive, inclusive workplace culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you a strategic, people‑focused leader who excels at motivating high‑performing field teams? Do you thrive in a fast‑paced FMCG environment where coaching, commercial execution, and team development are at the heart of your success? If so, this is an exciting opportunity to join us as an Area Activation Manager (AAM).
About The Role
As an Area Activation Manager, you will lead, develop, and inspire a team of Territory Activation Executives (TAEs), ensuring they are aligned, engaged, and equipped to deliver outstanding commercial results. You will set the tone for a high‑performance culture, providing clear direction while driving strong execution, territory planning, and compliance across your area. This is a hands‑on leadership role that blends strategy, coaching, and commercial insight—empowering your team to thrive in a dynamic FMCG environment.
Key Responsibilities
- Lead, motivate, and coach a team of TAEs to deliver exceptional commercial performance
- Provide on‑the‑job coaching and tailored development plans to support personal and business objectives
- Drive engagement through regular team meetings, one‑to‑ones, and open communication
- Ensure territory plans align with wider business strategy and growth goals
- Make fair, transparent, and values‑driven people decisions
- Use data insights to monitor team performance and identify trends, opportunities, and development needs
- Implement corrective actions and learning interventions to support continuous improvement
- Apply coaching techniques including the GROW model, effective questioning, micro‑coaching, and motivational strategies
- Provide regular, constructive two‑way feedback
- Identify and develop future leadership talent across the team
- Ensure accurate and timely reporting of performance, market insights, and activity
- Communicate progress and updates to the Regional Activation Manager (RAM)
- Maintain consistent ways of working and provide clear business context to the team
- Use data‑driven planning to prioritise focus areas and territory opportunities
- Build strong relationships with key retailers to unlock sustainable growth
- Design and execute area growth strategies using data and market metrics
- Identify high‑potential accounts and ensure customer‑centric decisions based on territory demographics
- Manage stakeholder expectations through clear and proactive communication
About You
You will be a passionate people leader with strong commercial acumen, exceptional coaching ability, and a proven track record in field activation or FMCG sales.
Skills & Competencies
- Bachelor’s degree in Business, Marketing, or related field (preferred)
- 5+ years’ experience in sales, field activation, or territory management
- FMCG industry experience (essential)
- Strong leadership experience with a focus on people development
- Excellent analytical and strategic planning skills
- Ability to interpret data and performance metrics
- Experience in territory and stakeholder management
- Strong communication, planning, and delegation abilities
- Proven capability to build, motivate, and develop high‑performing teams
- Effective decision‑making and problem‑solving skills
- Confident working collaboratively across functions
- Proficiency with CRM systems, sales analytics tools (e.g., Power BI), and Microsoft Office Suite
What We Offer
We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever‑changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered.
Our commitment to inclusion
At PMI, we prioritise the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.
Area Activation Manager in Brighton employer: Philip Morris International
Contact Detail:
Philip Morris International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Activation Manager in Brighton
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG industry and let them know you're on the hunt for an Area Activation Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising your coaching techniques and leadership stories. Think about how you've motivated teams in the past and be ready to share specific examples that highlight your commercial acumen and strategic planning skills.
✨Tip Number 3
Showcase your analytical skills! Be prepared to discuss how you've used data insights to drive performance in previous roles. This will demonstrate your ability to align territory plans with business strategy, which is key for the AAM position.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team and contributing to our high-performance culture.
We think you need these skills to ace Area Activation Manager in Brighton
Some tips for your application 🫡
Show Your Leadership Skills: As an Area Activation Manager, we want to see your leadership style shine through in your application. Share specific examples of how you've motivated and developed teams in the past, especially in fast-paced environments like FMCG.
Be Data-Driven: We love candidates who can interpret data and use it to drive performance. Highlight any experience you have with sales analytics tools or how you've used data insights to make strategic decisions in your previous roles.
Tailor Your Application: Make sure your application speaks directly to the job description. Use keywords from the posting to demonstrate that you understand what we're looking for and how your experience aligns with our needs.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Philip Morris International
✨Know Your Numbers
As an Area Activation Manager, you'll need to demonstrate your analytical skills. Brush up on key performance metrics relevant to the FMCG sector and be ready to discuss how you've used data insights to drive team performance in the past.
✨Showcase Your Coaching Style
Prepare to share specific examples of how you've motivated and developed teams. Use the GROW model or other coaching techniques to illustrate your approach, and be ready to discuss how you tailor development plans to individual team members.
✨Engagement is Key
Highlight your experience in driving team engagement through effective communication. Be prepared to talk about how you've facilitated regular meetings and one-on-ones to foster a high-performance culture and keep everyone aligned with business goals.
✨Build Relationships
Since building strong relationships with retailers is crucial, think of examples where you've successfully managed stakeholder expectations. Discuss how you’ve used proactive communication to unlock growth opportunities and ensure customer-centric decisions.