Brand Retail & Partner Stores Expansion Lead
Brand Retail & Partner Stores Expansion Lead

Brand Retail & Partner Stores Expansion Lead

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the expansion of branded retail locations and deliver immersive consumer experiences.
  • Company: Join PMI, a global leader transforming towards smoke-free products with innovative solutions.
  • Benefits: Enjoy competitive salary, flexible benefits, enhanced parental leave, and comprehensive medical cover.
  • Why this job: Be part of a revolutionary change and grow your career in a dynamic, inclusive environment.
  • Qualifications: Experience in retail rollout, strong organisational skills, and a passion for consumer experiences required.
  • Other info: PMI values diversity and inclusion, offering support networks and mental health resources.

The predicted salary is between 43200 - 72000 £ per year.

Be a part of revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!

We’re hiring aBrand Retail & Partner Stores Expansion Lead to drive the growth of our branded retail footprint—boutiques, pop-ups, islands, and partner stores. You’ll play a key role in delivering immersive consumer experiences and expanding our presence across direct and indirect retail channels.

Your Day to Day

Strategic Planning & Execution

  • Develop and implement short- and long-term expansion strategies for branded retail aligned with market goals.
  • Lead the rollout of new retail locations, ensuring timely delivery within budget and in line with brand standards.

Retail Deployment & Project Management

  • Own the end-to-end deployment program for each new store opening, coordinating with internal teams and external partners.
  • Ensure smooth handover of new stores to operational teams post-launch, including hypercare support.

Partner Engagement & Business Development

  • Identify and evaluate new business partner opportunities for IQOS experiential stores.
  • Negotiate trading agreements that support commercial and operational objectives.

Operational Excellence

  • Ensure all new retail locations meet global SOPs and local operational standards.
  • Collaborate with category and commercial teams to ensure campaigns, tools, and services are in place for successful launches.

Cross-Functional Collaboration

  • Work closely with teams across commercial planning, trade marketing, finance, legal, and field force to ensure seamless execution.
  • Maintain strong relationships with global Brand Retail teams to share best practices and align on strategy.

Compliance & Budget Management

  • Stay up to date with regulatory requirements and ensure all activities meet legal and internal compliance standards.
  • Build and manage deployment budgets, ensuring accurate forecasting, PO management, and cost control.

About you

  • Proven experience in managing the rollout of new retail locations, ideally in a branded or experiential retail environment. You understand what it takes to deliver high-impact consumer spaces from concept to launch.
  • Strong organizational and planning abilities, with a track record of managing multiple projects simultaneously. You’re comfortable working with timelines, budgets, and cross-functional teams to deliver results.
  • Ability to align retail expansion plans with broader business goals. You can see the big picture while managing the details that make a difference.
  • You’re confident working with internal teams and external partners, building trust and alignment across diverse groups.
  • Experience in identifying retail locations, negotiating lease terms and commercial agreements, and managing vendor relationships.
  • A passion for delivering outstanding consumer experiences. You think from the customer’s perspective and strive to create engaging, accessible, and inclusive retail environments.
  • Comfortable navigating ambiguity and change. You’re proactive, solutions-focused, and resilient in the face of challenges.
  • A collaborative approach that values diverse perspectives. You’re open-minded, respectful, and committed to fostering an inclusive workplace.

What we offer

We are a Global organisation that supports our team. We pride ourselves in providing security in an ever-changing world.Working with us offers a demanding, fast paced career and we want to reward that. From our competitive salary, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

PMI is on a continuous journey to ensure that all of our employees feel welcome and feel that they belong. We have a number of internal networks that are inclusive and open for anyone to join, including networks covering employees from ethnic minority backgrounds, LGBTQ+ and gender. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.

PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.

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Brand Retail & Partner Stores Expansion Lead employer: Philip Morris International

At PMI, we are committed to fostering a dynamic and inclusive work environment where innovation thrives. As a Brand Retail & Partner Stores Expansion Lead, you will not only drive the growth of our retail footprint but also enjoy a competitive salary, comprehensive benefits, and ample opportunities for personal and professional development. Our culture prioritises collaboration and well-being, ensuring that every employee feels valued and empowered to contribute to our transformative journey towards smoke-free products.
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Contact Detail:

Philip Morris International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Retail & Partner Stores Expansion Lead

✨Tip Number 1

Familiarise yourself with PMI's brand values and their commitment to smoke-free products. Understanding their mission will help you align your responses during interviews and demonstrate your passion for their vision.

✨Tip Number 2

Network with professionals in the retail and experiential marketing sectors. Attend industry events or join relevant online forums to connect with individuals who can provide insights into the role and potentially refer you.

✨Tip Number 3

Prepare to discuss specific examples of your past experiences in managing retail rollouts. Highlight your project management skills and how you've successfully navigated challenges in previous roles to showcase your fit for this position.

✨Tip Number 4

Stay updated on current trends in retail and consumer behaviour, especially in the context of branded and experiential environments. This knowledge will not only help you in interviews but also show your proactive approach to understanding the market.

We think you need these skills to ace Brand Retail & Partner Stores Expansion Lead

Strategic Planning
Project Management
Retail Expansion
Budget Management
Cross-Functional Collaboration
Negotiation Skills
Operational Excellence
Consumer Experience Design
Market Analysis
Vendor Relationship Management
Regulatory Compliance
Organisational Skills
Problem-Solving Skills
Adaptability to Change
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in managing retail locations and project management. Use specific examples that demonstrate your ability to deliver high-impact consumer spaces and manage multiple projects simultaneously.

Craft a Compelling Cover Letter: In your cover letter, express your passion for creating engaging consumer experiences. Mention how your skills align with the role's requirements, particularly in strategic planning and cross-functional collaboration.

Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. For instance, mention successful retail rollouts you've managed, including timelines, budgets, and any positive impacts on consumer engagement.

Research PMI's Values: Familiarise yourself with PMI's commitment to inclusion and innovation. Reflect this understanding in your application by discussing how you can contribute to their goals of fostering an inclusive workplace and delivering transformative retail experiences.

How to prepare for a job interview at Philip Morris International

✨Showcase Your Strategic Thinking

Prepare to discuss your experience in developing and implementing retail expansion strategies. Highlight specific examples where you've successfully rolled out new locations, ensuring they align with market goals.

✨Demonstrate Project Management Skills

Be ready to talk about your project management experience, especially in coordinating multiple teams for store openings. Share how you ensure timely delivery within budget while maintaining brand standards.

✨Highlight Cross-Functional Collaboration

Emphasise your ability to work with diverse teams across various functions. Provide examples of how you've built strong relationships with internal and external partners to achieve common goals.

✨Express Your Passion for Consumer Experience

Convey your enthusiasm for creating engaging retail environments. Discuss how you think from the customer's perspective and strive to deliver outstanding experiences that resonate with consumers.

Brand Retail & Partner Stores Expansion Lead
Philip Morris International
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