Brand Engagement Lead

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke‑free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!

Purpose

As part of our brand engagement expansion, this role will support the execution and monitoring of retail channels within third‑party platforms operated by major partners across venues, festivals, and LAMPs. The Brand Engagement Executive will ensure operational excellence at the point of sale (POS), maintain premium brand visibility, and deliver seamless consumer experiences across all retail touchpoints. This role is critical to the success of our Smoke‑Free transformation in the UK, contributing to the rollout of retail activations across 56 festivals, 19 music venues, and 8 LAMPs, covering over 300 POS and reaching more than 10 million adults in 2026.

Key Responsibilities

• Retail Channel Execution & Monitoring: Support the setup and execution of retail channels within third‑party platforms. Ensure accurate implementation of pricing, assortment, and inventory in SAP. Monitor POS compliance and operational standards across all locations.
• Brand Staging & Visibility: Execute brand staging guidelines at retail touchpoints to maintain premium visibility. Coordinate with activation teams to align retail execution with brand engagement activities.
• Operational Excellence: Oversee deployment of POS branding and assortment planning at assigned locations. Conduct regular audits and performance checks to ensure compliance and quality. Support training programs for bar staff and third‑party teams on product knowledge and compliance.
• Performance Tracking & Reporting: Collect and analyze retail performance data, including sales and consumer engagement metrics. Provide timely reports and insights to the Brand Engagement Retail Manager for optimization.
• Stakeholder Coordination: Liaise with external partners (venue operators, festival organizers) and internal teams to ensure smooth execution. Support agency partners in implementing nationwide pub activation programs.

Success Metrics

• Brand KPIs: Premium visibility and consumer engagement at retail touchpoints.
• Operational KPIs: POS compliance, execution excellence, and timely reporting.
• Performance KPIs: Retail sales growth and ROI contribution.

Key Requirements

• 2–4 years of experience in Trade Marketing, Retail Operations, or FMCG Sales.
• Experience in event‑based retail or hospitality environments preferred.
• Strong organizational and execution skills with attention to detail.
• Familiarity with SAP systems and retail processes is a plus.
• Excellent communication and stakeholder management skills.
• Flexible working hours and willingness to travel (including weekends).
• Proficiency in MS Office and fluent English.

At PMI, we prioritize the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.