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- Tasks: Lead media planning for VW Passenger Cars and Commercial Vehicles, optimising performance and driving results.
- Company: PHD is an innovative media agency focused on strategic and creative planning since 1990.
- Benefits: Enjoy flexible working with a hybrid model, plus opportunities for personal development and team collaboration.
- Why this job: Join a high-performing team to create impactful media campaigns and build strong client relationships.
- Qualifications: Experience in media planning across various channels, with strong analytical and communication skills required.
- Other info: Diversity and inclusion are core values; adjustments can be made during recruitment to support all candidates.
The predicted salary is between 43200 - 72000 £ per year.
VWG – Planning Performance Director – VWPC & VWCV
PHD Greater London, England, United Kingdom
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VWG – Planning Performance Director – VWPC & VWCV
PHD Greater London, England, United Kingdom
2 days ago Be among the first 25 applicants
Join to apply for the VWG – Planning Performance Director – VWPC & VWCV role at PHD
About The Role
Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Performance Director will be primarily focused on Performance lines of business for VW Passenger Cars and Commercial Vehicles. This role requires a relentless focus on continuous optimisation and improvement within media to help maximise returns in the here and now, whilst simultaneously setting the pace on the advancements needed in the future as VW embraces exciting new retail models including E-commerce.
About The Role
Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Performance Director will be primarily focused on Performance lines of business for VW Passenger Cars and Commercial Vehicles. This role requires a relentless focus on continuous optimisation and improvement within media to help maximise returns in the here and now, whilst simultaneously setting the pace on the advancements needed in the future as VW embraces exciting new retail models including E-commerce. You will be working with a high-performing, award-winning team, and will have the opportunity to work across multiple work streams to help deliver a broad mix of exciting cross-channel media campaigns. You will be an experienced and confident planner with experience across a wide range of media channels from digital to traditional, and a proven track record of working with clients that have a core focus on achieving measurable, tracked results. You should be fully conversant with industry standard planning, measurement and analytics tools, should be comfortable with extracting meaningful insight from data, and have a strong eye for detail and accuracy. In this role, you will be the Planning lead connecting the client’s Brand campaign work to investment in targeted, lower funnel media activities. You will own the space between planning, measurement and analytics, ensuring best-in-class planning for VW, and leveraging data and technology to advance the way we plan and deploy media. You will use your market and media knowledge to execute innovative solutions that are grounded in media planning excellence, whilst also acting in a senior daily client-facing role, ultimately forging strong relationships across the PHD and VW business. You will already have strong communications skills (both verbal and written) and feel comfortable presenting to clients and various agency stakeholders across a range of media channels. You will take a lead role within the VW relationship, which means you will have direct input and involvement into the wider team management I.e., resource, broader business development and team ways of working. This role will be supported by our Planning Partner and Managing Partner in Analytical Planning whose responsibility will be to support your personal development and skills development whilst ensuing that the wider planning team also continue to develop their own analytical planning capabilities. About The Agency
PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology. Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work. Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you. Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
Seniority level
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Seniority level
Not Applicable
Employment type
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Employment type
Full-time
Job function
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Job function
Research, Analyst, and Information Technology
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Industries
Advertising Services
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VWG - Planning Performance Director - VWPC & VWCV (Greater London) employer: PHD
Contact Detail:
PHD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VWG - Planning Performance Director - VWPC & VWCV (Greater London)
✨Tip Number 1
Familiarise yourself with the latest trends in media planning and performance marketing. Understanding how e-commerce is evolving within the automotive sector will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work at PHD or similar agencies. Engaging in conversations about their experiences can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive media planning decisions in the past. Being able to discuss specific metrics and outcomes will demonstrate your capability for the role.
✨Tip Number 4
Practice your presentation skills, as this role involves client-facing responsibilities. Being able to clearly articulate your ideas and strategies will be crucial in making a strong impression during interviews.
We think you need these skills to ace VWG - Planning Performance Director - VWPC & VWCV (Greater London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media planning and performance optimisation. Use specific examples that demonstrate your ability to achieve measurable results, especially in digital and traditional media.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the requirements mentioned in the job description, particularly your experience with analytics tools and client-facing roles.
Showcase Communication Skills: Since strong communication skills are essential for this role, provide examples of how you've effectively communicated with clients or stakeholders in previous positions. Highlight any presentations or reports you've delivered.
Highlight Continuous Improvement Initiatives: Discuss any initiatives you've led or participated in that focused on continuous improvement within media planning or campaign performance. This will show your proactive approach and commitment to optimising results.
How to prepare for a job interview at PHD
✨Showcase Your Analytical Skills
As a Planning Performance Director, you'll need to demonstrate your ability to extract meaningful insights from data. Prepare examples of how you've used analytics tools in past roles to optimise media strategies and improve performance.
✨Understand VW's Brand and Market Position
Familiarise yourself with Volkswagen's current market strategies, especially in the context of E-commerce and new retail models. Being able to discuss their brand positioning and how you can contribute to their goals will impress your interviewers.
✨Prepare for Client-Facing Scenarios
Since this role involves direct client interaction, practice articulating your thoughts clearly and confidently. Think of scenarios where you've successfully managed client relationships and be ready to share those experiences.
✨Demonstrate Team Leadership Experience
Highlight your experience in leading teams and managing resources effectively. Discuss how you've fostered collaboration and innovation within your team, as this is crucial for the role at PHD.
