At a Glance
- Tasks: Manage and optimise programmatic campaigns across various platforms to achieve client goals.
- Company: Join PHD, a leading media agency known for innovation and creativity.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to mentor junior team members and grow within a global agency.
- Why this job: Make an impact in digital advertising while working with cutting-edge technology.
- Qualifications: Experience in programmatic advertising and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
PHD EMEA Business Unit, part of Omnicom Media (OM), is looking for a Brand manager, Programmatic to join our central Digital Activation team for one of the world’s most iconic sportswear and fashion brands. Our clients turn to us for superior media strategy, deep insights, and flawless execution of their digital marketing campaigns. We are delighted to be appointed as HSBC’s agency of record for our media services, strategic thinking a year ago and are continuing our collaboration into 2025.
Agency
PHd
Job Function
Media
Job Subfunction
Media Activation
What You’ll Be Doing
- Own programmatic campaign builds, including setup, quality assurance and launch readiness.
- Manage reach and frequency optimisation against campaign plans, identifying and flagging delivery risks early.
- Oversee the quality of campaign execution, including trafficking, delivery monitoring and digital quality governance.
- Execute test-and-learn programmes and programmatic partnerships, ensuring activity aligns with agreed plans.
- Act as a key day-to-day contact for markets on brand campaign delivery.
- Develop weekly performance reporting, providing clear insights and recommendations rather than simply reporting on results.
- Work closely with Markets, Creative and Ad Operations to manage asset trafficking and creative dependencies.
- Translate communications strategies into effective activation plans, advising on audience segmentation, media quality and platform selection.
- Manage campaign trackers, activation documentation and governance processes across your area of responsibility.
- Pilot new brand formats and supply sources, measuring results against relevant benchmarks.
- Stay up to date with developments across DSPs, premium publishers and technology platforms, bringing new opportunities to the wider team.
- Identify opportunities across online video, Connected TV and emerging channels.
- Support the onboarding and development of team members, sharing knowledge and best practice across the wider Hub.
About You
We’re looking for someone with strong hands-on programmatic experience who is passionate about delivering high-quality brand campaigns in a fast-paced, international environment.
You’ll Ideally Have
- Experience in programmatic activation, including hands-on campaign build and optimisation.
- Strong DV360 experience across display, online video and Connected TV.
- Experience delivering brand-focused programmatic campaigns, with an understanding of metrics including reach, frequency, attention and wider brand outcomes.
- Experience executing premium supply deals.
- Working knowledge of brand suitability and verification tools such as IAS.
- Experience coordinating campaigns across multiple markets and stakeholders.
- A strong understanding of third-party tracking and ad tech.
- Strong analytical skills, with confidence using Excel and interpreting campaign data.
- Experience producing reporting that provides clear insight and actionable recommendations.
- Excellent organisational skills, with the ability to manage multiple projects and priorities simultaneously.
- Strong communication and stakeholder management skills.
- A proactive, solutions-focused approach and the confidence to flag risks and opportunities early.
- Additional European language skills would be desirable but are not essential.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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Manager, Programmatic employer: PHD
CHANEL is an exceptional employer that values creativity and innovation, particularly in the vibrant Arts, Culture and Heritage sector. With a strong commitment to employee growth, we offer a collaborative work culture that encourages professional development and fosters meaningful relationships with clients and partners. Located in a dynamic environment, our team enjoys unique opportunities to shape impactful campaigns while being part of a prestigious brand known for its excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Programmatic
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PHD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PHD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PHD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PHD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Programmatic
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PHD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PHD:Show us that you’ve done your homework! In your application, briefly mention what you admire about PHD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PHD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PHD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PHD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
