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The Media Experience team is responsible for providing thoughtful and exciting recommendations for all channels, owning supplier relationships, and then executing those recommendations expertly. The Media Experience team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that both in-channel and cross-channel performance and data integrity is maximized.
Outline of the role
In a complex, ever evolving media landscape, our Media Experience Business Director will be responsible for guiding clients through media transformation – maximising both cross-channel and in-channel opportunities through one overarching lens. They will provide leadership to drive connectivity and collaboration between MX specialists, ensuring the integration of work to drive high quality, connected output for clients. This role will work closely with our Beyond consultancy team to ensure we are advising our clients on the latest technological developments required to enhance media capabilities and maximise data throughout the media lifecycle. They will work closely with senior colleagues within planning, client leadership and media experience specialists to drive best-in-class media activation driven through our Media Acceleration Framework, unlocking tests for today (examples include access to new Beta solutions in the landscape or omni- channel retail data strategies) and longer-term transformation projects (examples include 1st party data strategy or future proofed measurement.) They will also be responsible for working hand in hand with our investment team, to ensure we are maximising value for our clients.
Roles & Responsibilities:
o Be the primary point of contact between the planning, client leadership team and the relevant Media Experience teams (AV, Audio, Print, OOH, Programmatic, Affiliates, PPC, SEO, Social)
o Lead the Media Acceleration Framework process – inclusive of driving the creation of the transformation roadmap and ensuring the output is delivered over the course of the annual transformation period
o Ensure channel responses are connected, through the lens of data and media – ensuring all channels are aligning to the broader strategic principles and clients business outcomes
o Demonstration of data literacy across client patch – clear role for 1st, 2nd and 3rd party data identified, alongside required martech to bring this to life (for example, META CAPI to enhance in-platform optimization)
o Connecting all channels specialists to bring one voice of Media Experience to your clients for opportunities, solutions, and recommendations
o Working alongside the accountability team tracking client PRF targets, working closely with client leadership, planning and channel specialists to ensure plans and media buying deliver against these
o Ensure best in class processes and approaches are adhered to
Work closely with counterparts in Beyond, Marketing Science and Data & Technology to produce solutions to drive better media connectivity and maturity for clients
Commercial Mindset:
o Work closely with ‘Heads of’ within Media Experience and partners to ensure responses to briefs are commercially sound
o Unlock revenue by leveraging appropriate PHD and OMG specialist capabilities which aid client transformation (Adylic, custom dashboarding, measurement frameworks)
o Support new business teams to unlock new client opportunities via pitches or proactive prospecting
Thought leadership:
o Responsible for proactive communications around market conditions, new developments across the industry, points of view across your clients
o Lead agency ‘sprint’ initiatives across the Media Experience teams, presenting progress in quarterly Media Experience meetings (eg, sustainability partner testing, attention testing)
o Work with the ‘Heads of’ Media Experience and marketing to identify opportunities to showcase PHD thought leadership within the industry (eg, panels, written articles, awards)
About the Agency:
PHD is a growth-focused media agency driven by innovation and creativity.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
www.phdmedia.com/london
www.phdmedia.com/manchester
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Contact Detail:
PHD Recruiting Team
