At a Glance
- Tasks: Plan and optimise Paid Social campaigns on platforms like Meta, TikTok, and Snapchat.
- Company: Join a dynamic team at a leading global agency in the automotive sector.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on knowledge sharing and team support.
- Why this job: Make an impact by driving performance and innovation in digital marketing.
- Qualifications: Experience in managing Paid Social campaigns and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
The Paid Social Manager is responsible for the planning, execution, and optimization of Paid Social campaigns across a global automotive client. The role focuses on delivering best‑in‑class campaign execution, driving performance against KPIs, and ensuring operational excellence across multiple markets. The candidate will play a key role in connecting activation, ensuring campaigns are locally relevant while aligned to global priorities and digital media guidelines.
Key Responsibilities
- Campaign Management & Execution: Plan, implement, and optimize Paid Social campaigns across major platforms, including Meta, TikTok, Snapchat, Pinterest, and LinkedIn. Ensure campaigns are delivered in line with SLA, within budget, and aligned to agreed KPIs. Drive campaign efficiencies and continuous optimization across multiple markets. Maintain high standards of campaign activation, QA, and reporting. Ensure best digital media guidance and practice is consistently applied across all activity.
- Performance & Growth: Monitor and analyze campaign performance, providing clear and actionable insights. Identify opportunities to improve ROAS, CTR, CPA, and overall campaign efficiency. Contribute to testing frameworks, innovation projects, and learning agendas across markets. Stay abreast of platform developments and proactively identify opportunities for clients.
- Operational Excellence: Ensure the smooth day‑to‑day running of accounts across multiple territories. Manage campaign workflows and ensure deadlines and deliverables are consistently met. Maintain accurate reporting, budget management, and financial tracking. Support process improvements that enhance efficiency and campaign quality.
- Collaboration & Integration: Build strong relationships across local PHD teams. Contribute to knowledge sharing, training, and best practice across the Paid Social team. Foster a collaborative and positive team culture.
Qualifications & Skills
- Strong experience managing Paid Social campaigns in an agency or client‑facing environment.
- Proven ability to plan, execute, and optimize campaigns across major social platforms, including Meta, TikTok, Snapchat, and Pinterest.
- Experience working on global or multi‑market campaigns.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Excellent understanding of Paid Social best practices, platform developments, and emerging trends.
- Strong communication and stakeholder management skills.
- Ability to manage multiple workstreams and prioritize effectively in a fast‑paced environment.
- Experience with campaign management tools such as Smartly or Innovid is advantageous but not necessary.
- A proactive mindset with a passion for digital media and social platforms.
Social Manager in London employer: PHD
As a leading player in the digital marketing landscape, our company offers an exceptional work environment for the Paid Social Manager role, fostering a culture of collaboration and innovation. Employees benefit from ongoing professional development opportunities, competitive compensation, and the chance to work on high-impact campaigns for a global automotive client. Located in a vibrant city, our team enjoys a dynamic atmosphere that encourages creativity and growth, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PHD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PHD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PHD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PHD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PHD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PHD:Show us that you’ve done your homework! In your application, briefly mention what you admire about PHD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PHD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PHD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PHD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
