At a Glance
- Tasks: Lead digital transformation in retail media for iconic beverage brands.
- Company: Join a top global media agency with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Shape the future of retail media and make an impact on global brands.
- Qualifications: 2+ years in retail media, strong analytical skills, and experience with key platforms.
The predicted salary is between 75600 - 92400 £ per year.
We’re looking for someone passionate about all things retail media to join our global centre of excellence team. This is a fantastic opportunity to work with a #1 client in the world’s largest media agency, on the fastest growing channel!
The Global Retail Media Director will lead the digital transformation for one of the world’s most iconic beverage portfolios. You won't just manage retail media; you'll define the global blueprint for how brands like Guinness and Tanqueray win in the digital aisle.
Key Responsibilities- Governance & Transformation: Support Diageo in the implementation of Retail Media principles and governance across the globe. Focus on Retail Media capability building in emerging regions and support them in their journey to accelerate and transform in the Retail Media landscape.
- Budget Sufficiency: Lead spend tracking and taxonomy alignment across Diageo and agency teams. Partner with global and regional leads to secure adequate Retail Media budgets for strategic retailers. Guide consultancy initiatives to validate commercial sufficiency of Retail Media investment.
- Measurement: Lead and then oversee the global roll-out of Retail Media initiatives. Retail Media tech stack knowledge and application. Understand the difference between clean rooms, bid management solutions, Ad Tech partners and be prepared to make recommendations on where to focus and drive growth.
- Partnerships: Advise and support key conversations with senior partners, customers and retailers, building robust relationships on behalf of the client. Lead regional enablement with regional strategic retailers to drive RM performance. Expand integration of media partners (TTD, Meta) into the retail space and unlock 1PD test capabilities.
- Talent & Upskilling: Aligning brand/commerce teams and planning leads, help develop a planning workstream where Retail is included as part of general media planning processes. Evolve brand safety and inventory-quality assessment processes in response to dynamic retail and media conditions.
- Raising the Bar & Community Building: Drive global award submissions and support with entry development. Share POVs on industry trends (e.g., tech, mergers, commerce/media overlap). Build a global community of Retail Media experts within Diageo’s agency ecosystem.
- Experience across retail media, digital media and ecommerce roles across global/regional markets. 2+ years of this experience at minimum to be focused on retail media specifically.
- Hands-on experience with key Retail Media platforms (e.g., Amazon Ads, CitrusAd, Criteo Retail Media, Walmart Connect, Instacart, TTD, Meta).
- Proven ability working across upper and lower funnel media formats - from awareness-driving display/video to ROAS-focused search and sponsored product listings.
- Strong background in collaborating with brand teams and commerce teams to align retail media to broader marketing objectives.
- Demonstrated ability to build strategic content, playbooks and frameworks that influence and drive change with senior clients.
- Retail media and commerce expert, passionate about the evolution of this channel and with deep strategic knowledge in this area.
- Commercial acumen: deeply analytical with the ability to assess ROI, budget alignment, and growth levers.
- Global mindset: experience working with culturally diverse teams, and sensitivity to regional media maturity and norms.
- Strong communicator and influencer - able to simplify complexity and bring clarity to ambiguous, evolving situations.
- Proactive, structured, and outcome-oriented: able to drive strategic programs from vision to execution.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.
Global Retail Media Director in London employer: PHD
CHANEL is an exceptional employer that values creativity and innovation, particularly in the vibrant Arts, Culture and Heritage sector. With a strong commitment to employee growth, we offer a collaborative work culture that encourages professional development and fosters meaningful relationships with clients and partners. Located in a dynamic environment, our team enjoys unique opportunities to shape impactful campaigns while being part of a prestigious brand known for its excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Global Retail Media Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PHD and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PHD are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PHD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
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We think you need these skills to ace Global Retail Media Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PHD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PHD:Show us that you’ve done your homework! In your application, briefly mention what you admire about PHD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PHD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PHD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PHD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
