At a Glance
- Tasks: Connect global strategies with local markets and drive effective communication campaigns.
- Company: Join a leading international planning team in the dynamic automotive sector.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Fast-paced role with a focus on teamwork and data-driven decision making.
- Why this job: Be at the forefront of innovative market engagement and make a real impact.
- Qualifications: Experience in media account management and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Each brand team group (VW, Audi, SEAT, etc.) will have between one and three dedicated Market Engagement specialists. The VW brand team will have Market Engagement Associate Directors and a Business Director role to work across specific regions (Europe, APAC and Americas). This is a critical role in connecting global with local.
The role of market engagement is to work with strategy teams to connect our work with local PHD markets across the EMEA, Americas and APAC. We have developed and continue to evolve a unique approach to landing our work in local markets to ensure our strategies will be clearly understood and adopted. It will be a fast‑paced team with a very active calendar. We will be held accountable by the client for our effectiveness in connecting global with local and will have a tracking system in place to support this.
You will work closely with Global Strategy and Digitals team and will ultimately report into the Business Director. You will also work closely with other specialist resources across the team including Tech and Data Strategy. The market engagement position will have a pivotal role in driving forward both the successful development and landing of VW Group’s global communications strategies. It will be an exciting and challenging position working with some of the industry’s leading comms strategists within one of the world’s largest and most dynamic international planning teams.
Responsibilities- In depth knowledge of markets media landscape, planning and buying.
- Responsible for steering the market planning, looking for inefficiencies and areas for improvement.
- Broad knowledge of allocated markets, including local PHD teams, client relationships, campaigns, use of One.Reporting dashboard, PlanIt and Omni.
- Partner to central strategy, digital teams and local media teams to ensure locally briefed campaigns adhere to the Globally agreed strategy “Connecting.Experiences”.
- Understand of the key campaigns running in allocated markets, including objectives, channel mix, flighting, and investment levels.
- Capture examples of best practice from allocated markets, and sharing across the network trying to land consistency and repeatable models across all the PHD markets working on the Volkswagen Brand business.
- Go‑to person for the local market PHD teams, for any help or support they may need from the center of a wide range of issues from local client relations to local adoption of Connecting.Experiences.
- Point of liaison with the local markets when an issue has been raised by the local client via central VW Brand, which needs central team help and support to resolve.
- Regularly check One.Reporting dashboard data and trends for allocated local markets, to help identify anomalies and be abreast of market investment profile.
- Co‑create centrally led Post Campaign Analysis for centrally developed car launches.
- Responsible for the curation and timely delivery of Top 11 monthly markets report.
- Responsible for the collection, curation and sharing of local best practices with central HQ clients as well as other markets.
- Experience in an international media account management role or in a market – the ideal candidate would have demonstrable hands‑on market experience gained at some stage in their career.
- Strong on account management and well organised. Able to proactively manage systems and procedures in your allocated business. Experience in leading project management.
- A good working understanding of all marketing communication channels.
- A strong and articulate communicator who can deal confidently with clients (both global and local VW Brand clients) and local media agency counterparts. You must have excellent spoken and written English.
- A collaborative team player who can work with the PHD teams across other brands to help further develop our market engagement approach and delivery.
- Attention to details and ability to work with data is critical.
- Major automotive experience would be an advantage.
- Excellent computer skills – in particular Microsoft Excel and PowerPoint.
Global-Local Market Engagement Lead in London employer: PHD
CHANEL is an exceptional employer that values creativity and innovation, particularly in the vibrant Arts, Culture and Heritage sector. With a strong commitment to employee growth, we offer a collaborative work culture that encourages professional development and fosters meaningful relationships with clients and partners. Located in a dynamic environment, our team enjoys unique opportunities to shape impactful campaigns while being part of a prestigious brand known for its excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Global-Local Market Engagement Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PHD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PHD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PHD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PHD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global-Local Market Engagement Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PHD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PHD:Show us that you’ve done your homework! In your application, briefly mention what you admire about PHD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PHD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PHD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PHD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
