At a Glance
- Tasks: Lead digital strategy for a major global automotive brand across search and social channels.
- Company: Join a dynamic team at PHD EMEA, known for innovation and collaboration.
- Benefits: Competitive salary, global impact, and opportunities for professional growth.
- Other info: Work with smart, friendly colleagues in a vibrant London office.
- Why this job: Be a trusted advisor and shape international strategies in a fast-paced environment.
- Qualifications: Experience in Paid Search and Social, with strong communication and organisational skills.
The predicted salary is between 80000 - 100000 £ per year.
PHD EMEA is seeking an experienced Digital Director to work within the central client team for a major global automotive brand. This role is ideal for someone who has excelled within Paid Search and Social in an agency environment and is ready to transition into a more consultative, strategy-led role with global impact.
The Digital Director is part of the central team who will work across 10+ markets with a focus primarily on search and social strategy leadership, media partnerships, market advancement and local market governance. This is a unique opportunity to be seen as a trusted advisor for our markets and influence international approaches.
This role is the primary lead across these two channels, delivering global strategic guidance and governance to drive consistent local market performance. Continuing to advance Paid Search while also providing strong leadership in Social, steering the channel roadmap and giving global clients clear direction on strategy, innovation, and thought leadership.
The Digital Director will also be responsible for sharing channel/platform insights and opportunities with our global client team and their creative agency to shape global campaign strategies, including detailed asset and activation recommendations.
Responsibilities- Creating an innovative and data-driven roadmap for both Paid Search & Social for this leading auto client’s central Digital team.
- Client Leadership, including leading senior client discussions and providing strategic direction in both face-to-face and remote settings.
- Managing relationships with key partners like Google, Meta and Pinterest with the scale of the client allowing a direct impact on product development and creating customised solutions for your client.
- You will have a global impact on the client’s business and ability to generate revenue, especially as the industry begins to explore eCommerce.
- Maintaining a strong understanding of media tech stacks and various 3rd party tools and platforms.
- Keeping up to date with the latest product innovations from key media partners which will impact the after sales segment of the automotive category.
- You will be part of a Digital team based in London working on this client, packed full of other smart, nice people, working across other areas of this leading automotive company.
- Strong experience in both Paid Search & Social in a digital agency setting.
- Strong foundation in PPC and Paid Social platform management, with the ability to translate technical capability into strategic direction.
- Priority will be given to those with global business experience, understanding the nuances in terms of cultural differences, varying digital landscapes and scalability within global teams.
- Be a proactive self-starter, clear communicator and strong presenter.
- Have an adaptive style in being able to communicate often technical ideas in simple terms to people less familiar with the topic.
- Have strong organisational skills, being able to manage multiple projects at once autonomously.
- Ability to manage challenges of various clients and market interests in a culturally sensitive manner.
- Previous automotive experience is desirable but not required.
- Previous programmatic advertising experience is desirable but not required.
- Required: English
- Highly desirable: German
- Desirable: Other western European languages
Digital Director in London employer: PHD
PHD EMEA is an exceptional employer, offering a dynamic work environment in London where innovation and collaboration thrive. As a Digital Director, you will benefit from a culture that values strategic thinking and creativity, with ample opportunities for professional growth and development while working alongside talented colleagues on impactful global projects. The company's commitment to fostering strong media partnerships and providing a consultative approach ensures that you will play a pivotal role in shaping the future of digital marketing for a leading automotive brand.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at agencies or brands you admire. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your best work in Paid Search and Social. This is your chance to shine and demonstrate how you can bring value to the role of Digital Director.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in digital marketing. Be ready to discuss how you can leverage these trends to drive success for the global automotive brand you'll be working with.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Director role. Highlight your experience in Paid Search and Social, and don’t forget to showcase any global business experience you have. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in digital strategy and client leadership. We love a good story that shows your impact!
Showcase Your Communication Skills:As a Digital Director, you'll need to communicate complex ideas simply. In your application, demonstrate your ability to break down technical concepts. We’re looking for clear, engaging writing that reflects your strong presentation skills.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our awesome team at StudySmarter!
How to prepare for a job interview at PHD
✨Know Your Stuff
Make sure you brush up on the latest trends in Paid Search and Social. Familiarise yourself with the specific platforms like Google, Meta, and Pinterest. Being able to discuss recent innovations or case studies will show that you're not just knowledgeable but also genuinely interested in the field.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've previously created data-driven strategies in your past roles. Think about specific examples where your strategic direction led to measurable results. This is your chance to demonstrate that you can translate technical capabilities into actionable insights for clients.
✨Cultural Sensitivity is Key
Since this role involves working across multiple markets, be ready to talk about your experience with global teams. Highlight any instances where you navigated cultural differences or adapted strategies to fit local markets. This will show that you understand the nuances of a global business environment.
✨Practice Your Presentation Skills
As a Digital Director, you'll need to lead discussions and present ideas clearly. Practice explaining complex concepts in simple terms. You might even want to prepare a mini-presentation on a relevant topic to showcase your communication skills during the interview.
