Global Business Lead, Luxury Automotive

PHD Greater London, England, United Kingdom

PHD Greater London, England, United Kingdom

About The Role

As Global Business Lead for Porsche, you will oversee the global client relationship and drive the evolution of our partnership within a future-oriented transformative operating model across Volkswagen Group.

About Porsche

• Porsche stands for design excellence, engineering heritage, racing legacy, performance, sustainable luxury, innovation, and reliability.
• Porsche’s vision: The brand for those who follow their dreams.
• Founded over 70 years ago by Ferry Porsche, who built the 356 and created the Porsche sports car brand.

Key Responsibilities

• Lead a cross-functional team across mainly London and Munich, focusing on media strategy, insights, innovation, planning, analytics, and market governance.
• Optimize Porsche\’s digital, data, tech, content, and operational marketing ecosystem globally.
• Develop and implement best-in-class holistic full funnel media strategies and ensure effective local execution.
• Build strong relationships with senior Porsche stakeholders as a trusted advisor.
• Introduce innovative (Omnicom) solutions to support Porsche\’s transformation and growth.
• Collaborate with the Global Enablement Team for VWG and other VWG brand GBLs to exploit the full potential of the VWG model.
• Leverage the new VWG operating model to maximize synergies and insights across brands, functions, and platforms while delivering distinct brand-specific solutions.
• Strategically and operationally lead the Porsche AG marketing communication portfolio (Brand & Sports Communications, Product & Services Communications, Sales & Loyalty Communications, Marketing Capabilities & Channels).
• Develop and implement media mix analyses (media mix modelling, MTA), and robust (AI-based) models for data-driven optimization of marketing campaigns.
• Leverage market and competitive analysis to identify trends and opportunities.
• Represent the agency at client meetings, industry events, and negotiations.

About You

• Experience: You have extensive experience in media and/or marketing communications, with a strong digital background. A proven track record of driving innovation, transformation, and growth with expertise in the automotive category and markets as well as in the luxury category and markets. Proficiency in discussing data, analytics, and technology stacks and profound performance marketing expertise. Experience in at least three of Porsche\’s top five markets/regions (USA, Germany, UK, Korea, China and/or APAC region).
• Strategic Thinking: You create long-term plans aligned with Porsche’s business goals and balance global consistency with local needs.
• Leadership & Communication: You inspire diverse, often remote teams, align stakeholders across regions, and communicate fluently in English (German language skills a major plus).
• Cultural Competence: You thrive in multicultural environments and navigate cross-cultural collaboration with ease.
• Adaptability: You embrace change, solve challenges flexibly, and continuously learn and improve.
• Results Orientation: You focus on achieving goals, setting priorities, and using resources effectively.
• Team Management: Motivate and develop the team to respond flexibly and proactively to the changing challenges of the luxury automotive industry.

About The Agency

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

About us

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely). Our standard working hours are 9:30 – 17:30, with core hours from 10:30 – 16:30. You may flex your start and finish times to suit your day (e.g., 8:30–16:30 or 10:30–18:30).

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel supported to do their best—in their careers and lives outside of work.

Be Your Best

We are happy to make adjustments in the recruitment process to help you shine. Please discuss any specific requirements with your dedicated Talent Team member or email beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone brings their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice, available at https://omnicommediagroup.com/recruitment-privacy-notices/.