Job Description
PHD are a next generation agency network. One that helps our clients outthink, outpace and outgrow the competition. We do this through a unifying vision of Intelligence.Connected, and the application of data and AI to enable a greater connectivity between our services, the experiences we create for consumers and the way we work with clients. PHD has been appointed as part of adidas’s global media agency network and is building the measurement and effectiveness function that will serve the brand across its global market structure.
Agency
PHd
Job Function
Data and Analytics
Job Subfunction
Data Science and Analytics
Overview
PHD are a next generation agency network. One that helps our clients outthink, outpace and outgrow the competition. We do this through a unifying vision of Intelligence.Connected, and the application of data and AI to enable a greater connectivity between our services, the experiences we create for consumers and the way we work with clients. PHD has been appointed as part of adidas’s global media agency network and is building the measurement and effectiveness function that will serve the brand across its global market structure.
The Role in a Sentence
The Effectiveness Manager owns the so-what of adidas measurement: turning MMM, brand tracking and experimentation evidence into planning-ready guidance, and making sure what one market learns becomes what every market knows. Adidas generates more measurement evidence than almost any advertiser: a tiered Marketing Mix Modelling programme, brand tracking in around forty countries, and a mature experimentation machine run through its Media Beliefs workstream. The historic gap is conversion; findings can sit in decks rather than shaping the next planning decision, and tests get run without their learnings being institutionalised. This role closes that gap. It is the translation layer between model outputs and market planning, adding the media context that makes a number mean something, and the custodian of the learning agenda’s evidence base. Where the Measurement Operations Manager owns the data going in, this role owns what comes out.
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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Effectiveness Manager employer: PHD
At PHD Global Business Unit, part of Omnicom Media Group, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to thrive. As an Operations Account Lead in London, you'll collaborate with a talented international team, working on exciting projects for prestigious clients while enjoying opportunities for professional growth and development. Our commitment to excellence in digital marketing technology ensures that you will be at the forefront of industry advancements, making this an exceptional place to build your career.
