At a Glance
- Tasks: Lead digital strategy for a major global automotive brand across search and social channels.
- Company: Join a dynamic team at PHD EMEA, a leader in digital marketing.
- Benefits: Competitive salary, global impact, and opportunities for professional growth.
- Other info: Work with smart, collaborative colleagues in a vibrant London office.
- Why this job: Be a trusted advisor and shape international strategies in a fast-paced environment.
- Qualifications: Experience in Paid Search and Social, with strong communication and organisational skills.
The predicted salary is between 80000 - 100000 £ per year.
PHD EMEA is seeking an experienced Digital Director to work within the central client team for a major global automotive brand. This role is ideal for someone who has excelled within Paid Search and Social in an agency environment and is ready to transition into a more consultative, strategy-led role with global impact.
The Digital Director is part of the central team who will work across 10+ markets with a focus primarily on search and social strategy leadership, media partnerships, market advancement and local market governance. This is a unique opportunity to be seen as a trusted advisor for our markets and influence international approaches.
This role is the primary lead across these two channels, delivering global strategic guidance and governance to drive consistent local market performance. Continuing to advance Paid Search while also providing strong leadership in Social, steering the channel roadmap and giving global clients clear direction on strategy, innovation, and thought leadership.
The Digital Director will also be responsible for sharing channel/platform insights and opportunities with our global client team and their creative agency to shape global campaign strategies, including detailed asset and activation recommendations.
Responsibilities:- Creating an innovative and data-driven roadmap for both Paid Search & Social for this leading auto client’s central Digital team.
- Client Leadership, including leading senior client discussions and providing strategic direction in both face-to-face and remote settings.
- Managing relationships with key partners like Google, Meta and Pinterest with the scale of the client allowing a direct impact on product development and creating customised solutions for your client.
- You will have a global impact on the client’s business and ability to generate revenue, especially as the industry begins to explore eCommerce.
- Maintaining a strong understanding of media tech stacks and various 3rd party tools and platforms.
- Keeping up to date with the latest product innovations from key media partners which will impact the after sales segment of the automotive category.
- You will be part of a Digital team based in London working on this client, packed full of other smart, nice people, working across other areas of this leading automotive company.
- Strong experience in both Paid Search & Social in a digital agency setting.
- Strong foundation in PPC and Paid Social platform management, with the ability to translate technical capability into strategic direction.
- Priority will be given to those with global business experience, understanding the nuances in terms of cultural differences, varying digital landscapes and scalability within global teams.
- Be a proactive self-starter, clear communicator and strong presenter.
- Have an adaptive style in being able to communicate often technical ideas in simple terms to people less familiar with the topic.
- Have strong organisational skills, being able to manage multiple projects at once autonomously.
- Ability to manage challenges of various clients and market interests in a culturally sensitive manner.
- Previous automotive experience is desirable but not required.
- Previous programmatic advertising experience is desirable but not required.
- Required: English
- Highly desirable: German
- Desirable: Other western European languages
Digital Director employer: PHD
PHD EMEA is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within a diverse team based in London. As a Digital Director, you will benefit from unparalleled growth opportunities, working with leading global brands and influential media partners, while being part of a supportive environment that values strategic thinking and creativity. With a focus on professional development and a commitment to employee well-being, PHD EMEA stands out as a rewarding place to advance your career in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at agencies or brands you admire. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your best work in Paid Search and Social. This is your chance to shine and demonstrate how you can bring value to the role of Digital Director.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in digital marketing. Be ready to discuss how you can leverage these trends to drive strategy and innovation for the automotive brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Digital Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Director role. Highlight your experience in Paid Search and Social, and don’t forget to showcase any global business experience you have. We want to see how you can bring value to our central client team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this consultative, strategy-led role. Share specific examples of how you've influenced digital strategies in the past, and let us know why you're excited about working with a major global automotive brand.
Showcase Your Communication Skills:As a Digital Director, you'll need to communicate complex ideas simply. In your application, demonstrate your ability to present technical concepts clearly. We love seeing candidates who can adapt their style to different audiences, so give us a taste of that in your writing!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at PHD
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in Paid Search and Social. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This role is all about being a strategic leader, so show them you know your stuff!
✨Showcase Your Client Leadership Skills
Prepare examples of how you've led client discussions and provided strategic direction. Think about times when you had to adapt your communication style for different audiences. They want to see that you can be a trusted advisor, so highlight your experience in managing relationships with key partners.
✨Demonstrate Cultural Awareness
Since this role involves working across multiple markets, it's crucial to show your understanding of cultural differences. Be ready to discuss how you've navigated varying digital landscapes and tailored strategies for different regions. This will set you apart as someone who can handle global business challenges.
✨Be a Proactive Problem Solver
Think of examples where you've tackled challenges head-on, especially in a fast-paced agency environment. They’ll appreciate your ability to manage multiple projects autonomously, so come prepared with stories that showcase your organisational skills and proactive approach.
