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- Tasks: Lead digital excellence for CHANEL, driving innovative strategies and partnerships.
- Company: PHD is a creative media agency focused on growth and innovation since 1990.
- Benefits: Enjoy flexible working hours and a hybrid model for work-life balance.
- Other info: Diversity and inclusion are core values at Omnicom Media Group.
- Why this job: Join a luxury brand and shape the future of digital media with a talented team.
- Qualifications: 8+ years in digital media; experience with luxury brands is a plus.
The predicted salary is between 36000 - 60000 ÂŁ per year.
PHD Greater London, England, United Kingdom
PHD Greater London, England, United Kingdom
About The Role
The Digital Lead will spearhead excellence within the digital space for CHANEL by governing the appropriate brand posture, establishing the relevant and effective digital media spaces and taking a considerate approach in evaluating new digital opportunities. The Digital Lead will demonstrate credibility and expertise to key CHANEL stakeholders and within LMM through insightful, data driven POVs, and thought leadership pieces.
Digital Lead Objectives
About The Role
The Digital Lead will spearhead excellence within the digital space for CHANEL by governing the appropriate brand posture, establishing the relevant and effective digital media spaces and taking a considerate approach in evaluating new digital opportunities. The Digital Lead will demonstrate credibility and expertise to key CHANEL stakeholders and within LMM through insightful, data driven POVs, and thought leadership pieces.
Digital Lead Objectives
Drive digital excellence for CHANEL . The Digital Lead is ultimately responsible for all global digital guidelines across divisions.
Lead on establishing Joint Partnerships . Including commercial, strategic and exploratory partnerships to maximise the value exchange for CHANEL.
Drive a learning agenda for CHANEL. Establishing a global approach to testing and learning, while maximising relevant partner capabilities.
Inspire and educate on future-facing digital topics. Ensure that CHANEL understand what\’s next in digital with actionable recommendations.
Establish the local CHANEL approach across key digital platforms . Within global guidelines, define the best approach to each digital platform and lead the local relationship with local digital media partners.
Nurture digital expertise within your team Ensure work across the digital team is to the highest possible standard. Empower digital team members with the appropriate digital skills to deliver for CHANEL
Excellence in digital activation . Guarantee that all digital activation for CHANEL meets the execution standards of the House .and that globally defined standards are followed within buying platforms, campaign trafficking and data reporting.
Lead global projects and initiatives. Feeding in local market expertise, nuance and landscape considerations to global thought leadership pieces.
Champion our agency tools and tech. Leveraging the capabilities of our agency tech and tools to deliver best-in-class digital planning, buying and optimisation for CHANEL.
Facilitate network expertise. Sharing relevant digital strategic pieces and POVs from OMG experts to enable access to network level knowledge.
Establish strong and effective client relationships. The Digital Lead will bring a strong point of view for CHANEL. They will be a trusted advisor for their CHANEL client on digital topics and take a leadership position in relevant meetings
Lead LMM Digital Council. Connecting key digital representatives across local and regional teams to connect on priority topics.
Digital Lead Soft Skills
Educative mindset. Demonstrates industry knowledge and digital media expertise to key stakeholders and team.
Problem solver. Ability to identify challenges and develop practical solutions.
Collaborator. Brings out the best of colleagues, industry experts, media partners and the agency network.
Precision and attention to detail. CHANEL apply ultimate craftsmanship to everything they do. We will too.
Confident and comfortable around senior client stakeholders.
Digital Lead Hard Skills
8+ years\’ experience in digital/cross-channel media, Adtech, Ops. Experience with “high-touch”/luxury brands would be an advantage.
Deep understanding of digital media and its impact on brand narrative, brand safety and overall consumer usage and perceptions.
Data literate and resourceful across key digital and planning tools, platforms systems and measurement.
“In-platform knowledge of key digital specialisms – SEM, Programmatic, Video, Social.
Excels in project management, comfortable delivering across multiple workstreams.
Clear communicator with inspirational written and presentation skills.
About The Agency
PHD is a growth-focused media agency driven by innovation and creativity.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
Maison Media is a bespoke unit integrated into Omnicom Media Group to service CHANEL – the world’s leading luxury fashion brand.
Our team has been designed to bring together the best capabilities from across Omnicom Media Group to drive progress in media for CHANEL. We have committed to combine a deep understanding of the luxury sector with media thought leadership that always respects the codes of CHANEL.
Our mission is to set the standard within Omnicom Media Group and the industry for excellence in media.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
Seniority level
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Seniority level
Not Applicable
Employment type
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Employment type
Full-time
Job function
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Job function
Design, Art/Creative, and Information Technology
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Industries
Hospitals and Health Care, Non-profit Organizations, and Government Administration
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Global Digital Lead - CHANEL employer: PHD UK
Contact Detail:
PHD UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Lead - CHANEL
✨Tip Number 1
Familiarise yourself with CHANEL's brand values and digital presence. Understanding their unique approach to luxury branding will help you align your insights and recommendations with their expectations.
✨Tip Number 2
Network with professionals in the luxury digital marketing space. Attend industry events or webinars where you can connect with individuals who have experience working with high-end brands like CHANEL.
✨Tip Number 3
Stay updated on the latest trends in digital media, especially those relevant to luxury brands. Being able to discuss current innovations and how they could benefit CHANEL will demonstrate your proactive approach.
✨Tip Number 4
Prepare to showcase your data-driven decision-making skills. Be ready to discuss specific examples of how you've used data to inform digital strategies, as this is crucial for the role of Digital Lead.
We think you need these skills to ace Global Digital Lead - CHANEL
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Global Digital Lead position at CHANEL. Tailor your application to highlight how your experience aligns with their objectives, such as driving digital excellence and establishing partnerships.
Showcase Relevant Experience: In your CV and cover letter, emphasise your 8+ years of experience in digital media, particularly with luxury brands if applicable. Provide specific examples of past projects where you've demonstrated leadership, problem-solving, and collaboration skills.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also reflect your understanding of CHANEL's brand values. Discuss how you can contribute to their digital strategy and provide actionable recommendations based on your insights.
Highlight Data Literacy: Since the role requires a data-driven approach, make sure to mention your proficiency with digital tools and platforms. Include any relevant metrics or outcomes from previous roles that demonstrate your ability to leverage data for strategic decision-making.
How to prepare for a job interview at PHD UK
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital media and any specific projects you've led. Be prepared to discuss how your expertise aligns with CHANEL's brand narrative and digital strategy.
✨Prepare Data-Driven Insights
Since the role requires a data-driven approach, come equipped with examples of how you've used data to inform decisions or strategies in previous roles. This will demonstrate your analytical skills and understanding of digital metrics.
✨Demonstrate Collaboration Skills
The Digital Lead role emphasises collaboration with various stakeholders. Share examples of how you've successfully worked with teams or partners to achieve common goals, showcasing your ability to bring out the best in others.
✨Understand CHANEL's Brand Values
Familiarise yourself with CHANEL's brand values and how they translate into their digital presence. Be ready to discuss how you can uphold these values while driving digital excellence and innovation.