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- Tasks: Lead and shape a dynamic marketing strategy for a premium fashion brand.
- Company: Join TFG London, home to iconic brands like Hobbs and Phase Eight.
- Benefits: Enjoy up to 70% discount, generous holiday, and wellness support.
- Why this job: Make a real impact in the fashion industry and drive brand evolution.
- Qualifications: Proven experience in brand marketing within fashion or lifestyle sectors.
- Other info: Collaborative environment with opportunities for career growth and development.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At TFG London, we believe that it's our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting!
Phase Eight are looking for a Head of Brand Marketing to lead, shape and deliver a marketing strategy that strengthens the brand, attracts new customers and champions commercial growth.
What You'll Do:
- Define and deliver a customerâled, insightâdriven marketing strategy that supports brand evolution and commercial goals.
- Spearhead the rollout of new brand positioning and identity across all channels and touchpoints.
- Manage the brand marketing budget and optimise channel mix across paid, owned and earned media.
- Develop annual and seasonal multiâchannel brand plans aligned with product launches and trading priorities.
- Report campaign and brand performance to executive leadership with clear insights and recommendations.
- Partner with retail, digital, concessions and international teams to deliver a consistent brand experience.
- Collaborate with creative teams and agencies to produce elevated campaign assets and alwaysâon content.
- Lead, develop and motivate a highâperforming brand marketing team.
- Ensure social, content and cultural insights shape marketing activity and maintain brand relevance.
- Champion the customer perspective and ensure decisions are grounded in insight and cultural awareness.
Who You'll Be:
You'll be an experienced brand marketing leader with a strong background in premium or contemporary fashion or lifestyle brands. You bring a blend of strategic thinking, creative instinct and commercial awareness, with a proven track record of delivering marketing strategies that drive both brand impact and business results.
You understand how fashion marketing continues to evolve, balancing traditional channels with contentâled storytelling, social engagement and meaningful partnerships. You're confident using insight and data to guide decisions while maintaining a strong creative point of view. You're also an inspiring and collaborative leader who enjoys working crossâfunctionally and building strong relationships across creative, retail, eâcommerce and product teams.
What's in it for you?
It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service â unlimited access 24/7
If you are excited by the opportunity to shape Phase Eight's future as the destination for dressing up then we want to hear from you.
Head of Brand Marketing in London employer: Phase Eight
Contact Detail:
Phase Eight Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Brand Marketing in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your personal brand! Create a portfolio or a personal website that showcases your work and achievements. This is your chance to shine and demonstrate how you can elevate the brand marketing game at TFG London.
â¨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how you can contribute to their goals. Tailor your insights to show youâre the perfect fit for the Head of Brand Marketing role.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows youâre genuinely interested in joining our team and contributing to the exciting journey at TFG London.
We think you need these skills to ace Head of Brand Marketing in London
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see how excited you are about the role and how you can contribute to our story at Phase Eight.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience in premium fashion or lifestyle brands, and showcase your strategic thinking and creative instincts. We love seeing how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for the Head of Brand Marketing role. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description. We want to know what makes you tick!
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it gives you a chance to explore more about our amazing team and culture.
How to prepare for a job interview at Phase Eight
â¨Know Your Brands Inside Out
Before the interview, dive deep into TFG London's brands like Hobbs, Phase Eight, and Whistles. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its evolution.
â¨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've used customer insights to shape campaigns and drive commercial growth. This will highlight your ability to align with the company's goals and showcase your strategic mindset.
â¨Be Ready to Collaborate
TFG London values cross-functional teamwork, so come prepared to discuss how you've successfully collaborated with different teams in previous roles. Share examples of how youâve partnered with creative, retail, and digital teams to deliver cohesive brand experiences.
â¨Demonstrate Your Leadership Style
As a potential leader, it's crucial to convey your leadership style during the interview. Think about how you motivate and develop your team, and be ready to share stories that illustrate your approach to building high-performing teams and fostering a positive work environment.