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- Tasks: Lead and deliver innovative brand marketing strategies for a premium fashion brand.
- Company: Join TFG London, a vibrant house of brands like Hobbs and Phase Eight.
- Benefits: Enjoy up to 70% discount, generous holiday, and wellness support.
- Why this job: Shape the future of fashion marketing and make a real impact.
- Qualifications: Proven experience in brand marketing within premium fashion or lifestyle sectors.
- Other info: Collaborative environment with opportunities for career growth and development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting!
Phase Eight are looking for a Head of Brand Marketing to lead, shape and deliver a marketing strategy that strengthens the brand, attracts new customers and champions commercial growth.
What You'll Do:
- Define and deliver a customer‑led, insight‑driven marketing strategy that supports brand evolution and commercial goals.
- Spearhead the rollout of new brand positioning and identity across all channels and touchpoints.
- Manage the brand marketing budget and optimise channel mix across paid, owned and earned media.
- Develop annual and seasonal multi‑channel brand plans aligned with product launches and trading priorities.
- Report campaign and brand performance to executive leadership with clear insights and recommendations.
- Partner with retail, digital, concessions and international teams to deliver a consistent brand experience.
- Collaborate with creative teams and agencies to produce elevated campaign assets and always‑on content.
- Lead, develop and motivate a high‑performing brand marketing team.
- Ensure social, content and cultural insights shape marketing activity and maintain brand relevance.
- Champion the customer perspective and ensure decisions are grounded in insight and cultural awareness.
Who You'll Be:
You’ll be an experienced brand marketing leader with a strong background in premium or contemporary fashion or lifestyle brands. You bring a blend of strategic thinking, creative instinct and commercial awareness, with a proven track record of delivering marketing strategies that drive both brand impact and business results.
You understand how fashion marketing continues to evolve, balancing traditional channels with content‑led storytelling, social engagement and meaningful partnerships. You’re confident using insight and data to guide decisions while maintaining a strong creative point of view. You’re also an inspiring and collaborative leader who enjoys working cross‑functionally and building strong relationships across creative, retail, e‑commerce and product teams.
What's in it for you?
It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
- Generous colleague discount up to 70%
- Up to 28 days holiday entitlement per annum
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service – unlimited access 24/7
If you are excited by the opportunity to shape Phase Eight's future as the destination for dressing up then we want to hear from you.
Head of Brand Marketing employer: Phase Eight
Contact Detail:
Phase Eight Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personal brand! Create a portfolio or a personal website that highlights your achievements and showcases your marketing strategies. This is your chance to shine and demonstrate how you can elevate a brand like Phase Eight.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their current marketing strategies and think about how you can contribute to their growth. Bring fresh ideas to the table that align with their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at TFG London.
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Brand Marketing role. Highlight your experience in premium fashion marketing and how it aligns with our brand values at TFG London.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful marketing strategies you've implemented. We want to see how you’ve driven brand impact and commercial growth in your previous roles.
Be Insight-Driven: Demonstrate your ability to use data and insights to inform your marketing decisions. We love candidates who can blend creativity with analytical thinking, so share how you've used insights to shape campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape Phase Eight's future!
How to prepare for a job interview at Phase Eight
✨Know the Brand Inside Out
Before your interview, dive deep into TFG London's brands like Hobbs, Phase Eight, and Whistles. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their brand evolution.
✨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've used customer insights to shape campaigns and drive commercial growth. This will highlight your ability to align with their goals and showcase your strategic mindset.
✨Be Ready to Collaborate
TFG London values cross-functional teamwork, so come prepared with examples of how you've successfully collaborated with different teams. Whether it's working with creative agencies or retail partners, showing your ability to build strong relationships will set you apart.
✨Demonstrate Your Leadership Style
As a potential leader, be ready to discuss your approach to motivating and developing a high-performing team. Share your experiences in leading marketing initiatives and how you’ve inspired others to achieve common goals. This will resonate well with their focus on leadership and collaboration.