Virtual Social Media Manager in London

Job Description Social Media Manager – Unleash Your Creativity in Digital Healthcare! Pharmica is an award-winning online pharmacy in the UK, rated 4.9/5 from over 215,000 reviews and ranked #1 across multiple categories on Trustpilot. Based in Central London, we're a fully regulated pharmacy delivering MHRA-approved treatments efficiently and discreetly to over 1.6 million customers to date. Onevit is a premium vitamins and supplements brand, powered by Pharmica. Formulated by nutritionists and recommended by pharmacists, Onevit brings expert-approved, science-backed nutrition to a fast-growing wellness community. Together, the two brands span healthcare and everyday wellness, giving this role a rare mix of regulated, trust-led content and fast-moving, trend-led lifestyle content, under one roof. We're looking for a Social Media Manager to own the social media strategy and output for both Pharmica and Onevit. This is a hands-on leadership role: you'll set the strategy, direct a content calendar across both brands, and be closely involved in production, from planning and filming through to editing, posting and community management. You'll also be the day-to-day point of contact for a Social Media Content Executive, shaping their workload and reviewing their output, while reporting into the Digital Marketing Team on performance and strategy. You'll need to comfortably switch tone between the two brands, from the informative, trust-building voice Pharmica needs when discussing health topics such as weight loss, hair loss or ED, to the punchy, trend-led, community-first voice that drives Onevit's TikTok and Instagram growth. Own the social media strategy, content calendars and posting schedules for both Pharmica and Onevit, keeping each brand's voice distinct while running an efficient shared production workflow Plan, film, edit and publish content across Instagram, TikTok, Facebook and YouTube, including short-form video, reels, UGC-style content and educational pieces Be confident on camera, presenting Onevit product content and Pharmica health topics (e.g. weight loss, hair loss, ED) in a way that's accurate, engaging and platform-appropriate Manage and mentor a Social Media Content Executive, briefing daily/weekly output, reviewing content before it goes live and providing feedback Set up, manage and optimise TikTok Shop and other social commerce channels to drive sales across both brands Use analytics and data-driven insight to report on performance across both brands and continuously refine strategy Support PR initiatives, press releases and media outreach that touch social channels Work closely with the Digital Marketing Team to align social activity with wider promotional campaigns Ensure all Pharmica health-related content meets brand, compliance and regulatory standards for a pharmacy business Proven experience managing social media for more than one brand or account, ideally with line management or mentoring experience Confident, camera-ready personality, comfortable being the face of a brand and discussing sensitive health topics sensitively and accurately Strong video production skills, able to plan, shoot and edit independently using tools such as Adobe Premiere Pro, Canva or CapCut Proven ability to run a high-volume, multi-brand posting schedule without dropping quality or consistency Strong grasp of digital marketing metrics, able to turn data into clear strategic recommendations Excellent written and verbal communication skills, with sharp attention to detail and brand tone Bonus Points If You Have Experience in health, wellness, pharmacy or supplements content marketing Experience managing or mentoring a junior social media or content executive Knowledge of SEO, paid social or e-commerce platforms An existing portfolio of on-camera social content across multiple brands or accounts Full-time, Permanent | Monday – Friday Central London (WC1X) office with spectacular views of the city and within walking distance from various underground and train stations such as Russell Square, Chancery Lane, King’s Cross and Farringdon Fun and friendly office environment (table football, fruit bowls, cakes and snacks, drinks fridge, etc.) Pension scheme Employee Discount Free Parking Access to BlueLight Card Discount Excellent mentorship and career development Private medical insurance (activated after probation), with rewards including: ~ Up to 50% off gym memberships: Discounted Apple watch ~ Discounted cinema tickets (Vue, ODEON) ~Discounts on Waitrose shopping and healthy food boxes (Mindful Chef) ~Rakuten TV on-demand movie rentals ~Weekly discounts at Itsu ~ Amazon Gift Card (£5 or £10 gift card each month) ~ Up to 25% discount with luxury hotel, Mr & Mrs Smith ~ GymShark and SportsShoes discounts ~25% off selected full priced bikes or 15% off selected Turbo e-bikes, as well as discounts on equipment ~ Up to £1,026 cashback on a Peloton Cross Training Tread, or up to £630 cashback on a Peloton Cross Training Bike or Cross Training Bike+ ~