At a Glance
- Tasks: Manage PPC accounts and optimise paid advertising campaigns across various platforms.
- Company: Join a friendly digital marketing team in a vibrant Central London office.
- Benefits: Enjoy a competitive salary, company pension, and a business casual dress code.
- Other info: Exciting career progression opportunities in a dynamic and collaborative environment.
- Why this job: Grow your skills in PPC advertising and make a real impact on campaign performance.
- Qualifications: 2-5 years of hands-on PPC experience and a passion for digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an enthusiastic and bright PPC Specialist to join our friendly digital marketing team. We manage all aspects of the business, making this an exciting opportunity with the prospect of excellent career progression within the company. The right applicant should be self-motivated, ambitious, articulate and above all, eager to learn. The ideal candidate should have in-depth hands-on experience in pay-per-click (PPC) advertising with a keen interest to apply their skills and develop their expertise.
You will be involved in a range of stimulating activities across a range of paid advertising channels; such as Google Ads, Microsoft Ads and Facebook Ads. You will be evaluating and improving campaign performance, evaluating keyword and ad performance, amending bids, implementing strategic changes to paid accounts, identifying ways to grow paid acquisition, in addition to a range of other exciting tasks. You will work closely with the fast-growing digital marketing team, the ability to communicate and collaborate effectively is essential.
Our bright and friendly offices, with spectacular views of the city are based in Central London (WC1X) - within walking distance from various underground and train stations such as Russell Square, Chancery Lane, Kings Cross, and Farringdon.
Key Responsibilities
- Daily management of PPC accounts and paid advertising
- Competitor analysis
- Growing all paid advertising channels
- Budget management across advertising channels
- Applying and ensuring Google best practices where appropriate on Google Ads and respective best practices for other paid advertising channels
- Identifying new ways to grow, enhance and optimise paid advertising channels
- Creating in-depth reports to analyse data and calculate important metrics (CLTV, CAC, Retention Rate) to help guide paid acquisition strategy
Key Skills
- A strong background in pay-per-click (PPC) advertising with a minimum 2 – 5 years' hands-on experience (required)
- A keen interest in paid advertising, paid search and digital marketing trends
- In depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads
- Deep understanding of keyword research, match types, negative keywords, quality scores, ad rank and other components of paid search
- Experience managing paid search campaigns that use automated bidding
- Have an exceptionally high standard of English and grammar
- Passionate about attention to detail and take pride in maintaining high standards throughout your work
- Excellent analytical skills to help evaluate and improve paid search performance when assessing auction insights and identifying opportunities for campaign optimisations
- The ability to work closely and collaboratively with other team members
- The ability to conduct in depth data analysis and manipulate data effectively
- Experience using Google Analytics
- Is articulate, analytical and methodical
- Is results-driven and highly motivated with a problem-solving attitude
- Has a high level of organisation and the ability to work efficiently and effectively
- Has a solid team spirit and strong work ethic
- Is proactive and enthusiastic
Desirable but not Essential
- Experience working in health and well-being or pharmaceutical-related paid search or paid advertising accounts
Company pension
On-site parking
Schedule Monday to Friday
Job Types: Full-time, Permanent
Education: A-Level or equivalent (required)
Experience: Google Ads: 3 years (preferred)
Senior PPC Specialist in London employer: Pharmica Ltd
Join our vibrant digital marketing team in Central London, where we foster a collaborative and innovative work culture that prioritises employee growth and development. With stunning city views and a supportive environment, we offer excellent career progression opportunities for those eager to enhance their PPC expertise while enjoying a balanced work-life with benefits like a company pension and business casual dress code.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work with PPC. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Microsoft Ads, and Facebook Ads. Be ready to discuss your past experiences and how you've optimised campaigns – this is your chance to shine!
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are eager to join our team. Plus, it shows you're genuinely interested in being part of our friendly digital marketing crew.
We think you need these skills to ace Senior PPC Specialist in London
Some tips for your application 🫡
Show Your Passion for PPC:When writing your application, let your enthusiasm for pay-per-click advertising shine through. We want to see that you're not just experienced but also genuinely excited about the world of digital marketing and eager to learn more.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight your relevant experience with Google Ads, Microsoft Ads, and Facebook Ads. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and avoid jargon unless it’s relevant to PPC. We appreciate articulate candidates who can communicate effectively, so make every word count!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive, which we love!
How to prepare for a job interview at Pharmica Ltd
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of PPC advertising, especially Google Ads, Microsoft Ads, and Facebook Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but have real hands-on experience.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of reports you've created or metrics you've tracked, like CLTV or CAC. This will demonstrate your analytical mindset and how you can contribute to optimising their paid acquisition strategy.
✨Be a Team Player
Since collaboration is key in this role, think of examples where you've worked closely with others to achieve a common goal. Highlight your communication skills and how you’ve contributed to a positive team environment. This will show that you’re not just a lone wolf but someone who thrives in a team setting.
✨Stay Updated on Trends
The digital marketing landscape is always changing, so be prepared to discuss the latest trends in PPC and digital marketing. Mention any recent changes in algorithms or new features in ad platforms that you find interesting. This shows your enthusiasm for learning and staying ahead in the field.
