At a Glance
- Tasks: Manage PPC accounts and optimise paid advertising campaigns across various platforms.
- Company: Join a friendly digital marketing team in a vibrant Central London office.
- Benefits: Enjoy a competitive salary, company pension, and a business casual dress code.
- Other info: Exciting career progression opportunities in a dynamic and collaborative environment.
- Why this job: Grow your skills in PPC advertising and make a real impact on campaign performance.
- Qualifications: 2-5 years of hands-on PPC experience and a passion for digital marketing.
The predicted salary is between 39600 - 48400 £ per year.
We are looking for an enthusiastic and bright PPC Specialist to join our friendly digital marketing team. We manage all aspects of the business, making this an exciting opportunity with the prospect of excellent career progression within the company. The right applicant should be self-motivated, ambitious, articulate and above all, eager to learn. The ideal candidate should have in-depth hands-on experience in pay-per-click (PPC) advertising with a keen interest to apply their skills and develop their expertise.
You will be involved in a range of stimulating activities across a range of paid advertising channels; such as Google Ads, Microsoft Ads and Facebook Ads. You will be evaluating and improving campaign performance, evaluating keyword and ad performance, amending bids, implementing strategic changes to paid accounts, identifying ways to grow paid acquisition, in addition to a range of other exciting tasks. You will work closely with the fast-growing digital marketing team, the ability to communicate and collaborate effectively is essential.
Our bright and friendly offices, with spectacular views of the city are based in Central London (WC1X) - within walking distance from various underground and train stations such as Russell Square, Chancery Lane, Kings Cross, and Farringdon.
Key Responsibilities
- Daily management of PPC accounts and paid advertising
- Competitor analysis
- Growing all paid advertising channels
- Budget management across advertising channels
- Applying and ensuring Google best practices where appropriate on Google Ads and respective best practices for other paid advertising channels
- Identifying new ways to grow, enhance and optimise paid advertising channels
- Creating in-depth reports to analyse data and calculate important metrics (CLTV, CAC, Retention Rate) to help guide paid acquisition strategy
Key Skills
- A strong background in pay-per-click (PPC) advertising with a minimum 2 – 5 years’ hands-on experience (required)
- A keen interest in paid advertising, paid search and digital marketing trends
- In depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads
- Deep understanding of keyword research, match types, negative keywords, quality scores, ad rank and other components of paid search
- Experience managing paid search campaigns that use automated bidding
- Have an exceptionally high standard of English and grammar
- Passionate about attention to detail and take pride in maintaining high standards throughout your work
- Excellent analytical skills to help evaluate and improve paid search performance when assessing auction insights and identifying opportunities for campaign optimisations
- The ability to work closely and collaboratively with other team members
- The ability to conduct in depth data analysis and manipulate data effectively
- Experience using Google Analytics
- Is articulate, analytical and methodical
- Is results-driven and highly motivated with a problem-solving attitude
- Has a high level of organisation and the ability to work efficiently and effectively
- Has a solid team spirit and strong work ethic
- Is proactive and enthusiastic
Desirable but not Essential
- Experience working in health and well-being or pharmaceutical-related paid search or paid advertising accounts
Company Benefits
- Business Casual dress
- Company pension
- On-site parking
Schedule
- Monday to Friday
Job Types
- Full-time, Permanent
Education
- A-Level or equivalent (required)
Experience
- Google Ads: 3 years (preferred)
Senior PPC Specialist employer: Pharmica Ltd
Join our vibrant digital marketing team in Central London, where we foster a collaborative and supportive work culture that prioritises employee growth and development. With stunning city views and a business casual dress code, we offer a dynamic environment for you to thrive in your PPC career, alongside excellent benefits such as a company pension and on-site parking. This is an exciting opportunity to enhance your skills in a fast-paced setting while contributing to impactful advertising strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pharmica Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pharmica Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pharmica Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pharmica Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior PPC Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pharmica Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pharmica Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pharmica Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pharmica Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pharmica Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pharmica Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
