Paid Social Marketing Manager in Leeds

Role

Paid Social Marketing Manager

Location

Leeds, LS15 8GB – Hybrid schedule, 2 days in office

Salary

£45,000 – £50,000 per annum, DOE + up to a 10% annual bonus, extensive benefits

Contract & Employment

Permanent, Full time

Working Hours

37.5 hours per week Monday – Friday, core hours 09:30 – 16:00, flexible around core

Benefits

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via blue light card and benefits schemes)
• Employee assistance programme
• In‑house mental health support
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme (subject to minimum earnings)
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & exclusive offers at The Springs, Leeds
• 25% discount on pharmacy purchases
• 25% discount on Pharmacy2U Private Online Doctor Services

Responsibilities

• Develop and own paid social strategies aligned with commercial, brand, and patient/customer objectives
• Build media plans and audience strategies compliant with UK medicines advertising regulations
• Manage budgets while balancing growth objectives with regulatory risk
• Plan, launch, and manage paid social campaigns across platforms such as Meta, TikTok, Reddit, LinkedIn, and others
• Oversee campaign setup including targeting, bidding, creatives, and testing frameworks
• Manage budgets and pacing to ensure efficient spend and strong ROI
• Collaborate with creative, clinical, and compliance teams to develop high‑performing compliant paid social assets
• Brief and guide creative development using platform best practices and performance insights to ensure messaging is accurate, responsible, and compliant
• Test and iterate creative formats, messaging, and calls to action within approved boundaries
• Monitor campaign performance and optimise in real time to improve results
• Analyse data across platforms to identify trends, insights, and opportunities
• Report on performance against KPIs, providing clear recommendations
• Own paid social reporting, dashboards, and attribution inputs
• Work with analytics and tracking tools to ensure accurate measurement
• Stay up to date with platform changes, policies, and advertising innovations
• Balance performance with brand safety and patient trust
• Work closely with marketing, brand, content, clinical, compliance and analytics teams
• Manage external agencies or partners where applicable
• Communicate performance, learnings, and strategy clearly to stakeholders

Qualifications

• Degree in Marketing, Business, Digital Media, or a related discipline, or equivalent practical experience
• Strong working knowledge of paid social platforms, ad management tools, and performance measurement frameworks
• Good understanding of advertising compliance and regulatory requirements, ideally within a regulated or healthcare environment
• Proven experience managing paid social campaigns at scale, preferably within a regulated environment
• Experience managing budgets and delivering against performance targets
• Strong knowledge of major paid social platforms and ad managers
• Experience with A/B testing, audience segmentation, and performance optimisation
• Data‑driven mindset with strong analytical skills

Additional Requirements

• Must prove right to live in the UK
• Must undergo a DBS check

What Happens Next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Unsolicited agency applications will be treated as a gift.

Employer

We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified and a certified B Corp.