At a Glance
- Tasks: Lead CRM campaigns and optimise customer engagement through data-driven strategies.
- Company: Dynamic company offering a supportive and collaborative work environment.
- Benefits: Competitive salary, hybrid working, extensive health benefits, and professional development opportunities.
- Other info: Join a vibrant culture with regular social events and career growth potential.
- Why this job: Make a real impact by transforming customer strategies into measurable results.
- Qualifications: Experience in CRM campaign delivery and strong leadership skills required.
The predicted salary is between 75000 - 75000 £ per year.
Location: Leeds LS15 OR London W1U. We operate a hybrid schedule, meaning 2-3 days in the office per week.
Salary: Up to £75,000 per annum + up to a 10% annual discretionary bonus, plus extensive benefits.
Contract type: Permanent
Employment type: Full time
Working hours: Monday – Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!
The CRM Campaign Delivery & Optimisation Lead is responsible for translating customer strategy into measurable behaviour change through the effective delivery, optimisation, and scaling of CRM campaigns and lifecycle journeys. Leading both the Campaign Delivery & Optimisation team and the Data & Technology Enablement team, this role acts as the engine of CRM execution, ensuring that programmes are data-driven, automated, and continuously improved. The role is accountable for how campaigns are delivered, how well they perform, and how effectively CRM platforms and data capabilities enable scalable, high-impact customer engagement. Working in close partnership with Customer Strategy and Go-To-Market teams, the role brings the “how and how well” to life, turning strategic intent into robust, insight-led CRM programmes that drive engagement, performance, and long-term value.
What you’ll be doing:
- Lead the delivery of all CRM campaigns, lifecycle programmes, and triggered communications across channels.
- Translate customer strategy into scalable, automated journeys and campaign plans that drive measurable behaviour change.
- Design and deliver lifecycle programmes across acquisition, onboarding, activation, retention, and win-back.
- Own CRM performance, driving continuous optimisation through testing, insight, and data‑led decision making.
- Improve key metrics including conversion, engagement, retention, and customer lifetime value.
- Embed a customer‑first, lifecycle‑led approach, increasing the proportion of always‑on automated activity.
- Establish efficient operating models, including agile delivery, prioritisation frameworks, and campaign governance.
- Collaborate cross‑functionally to align CRM activity with broader product, marketing, commercial, and operational goals.
- Lead end‑to‑end performance reporting, ensuring clear visibility of campaign impact, funnel progression, and growth contribution.
- Own CRM platform and data enablement, ensuring robust automation, accurate targeting, high data quality, and reliable reporting.
Who are we looking for?
- Experience leading a CRM campaign delivery function or team, with accountability for output, quality, and performance.
- Proven ability to translate CRM plans and strategy into scalable, structured and executable campaign programmes.
- Strong track record of owning end‑to‑end delivery of CRM activity, across multiple concurrent campaigns and lifecycle journeys.
- Hands‑on experience with CRM / marketing automation platforms to build, deploy, and oversee campaign execution at scale.
- Experience designing and embedding test‑and‑learn frameworks (A/B and multivariate testing) to drive continuous optimisation.
- Strong operational leadership, with experience defining and improving campaign workflows, delivery processes, planning frameworks, and timelines.
- Experience scaling CRM delivery, including the development of automated / triggered journeys and reducing reliance on one‑off campaigns.
- High level of accuracy and attention to detail, with ownership of QA processes, governance, and delivery standards.
- Experience managing campaign roadmaps, delivery plans, and prioritisation frameworks aligned to business goals.
- Strong understanding of CRM campaign operations, including segmentation, targeting, QA, approvals, and deployment at scale.
- Ability to take strategic or high‑level plans and translate them into clear delivery roadmaps, execution plans, and measurable outputs.
- Proven ability to drive measurable performance improvements (e.g., conversion, engagement, retention) through CRM campaign delivery.
- Experience working collaboratively with cross‑functional teams to deliver complex, multi‑channel CRM programmes.
- Demonstrated experience building, developing, or improving CRM delivery capability, processes, or team structures.
Why you’ll love working with us:
We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
- Financial security & rewards: Competitive contributory pension, Occupational sick pay, Long‑service awards and refer‑a‑friend bonuses, Professional registration fees covered (GPhC, NMC, CIPD and more), Cycle to Work and Green Car schemes (subject to eligibility).
- Family‑friendly: Enhanced maternity and paternity pay, Flexible hybrid working to help balance work and home life.
- Health & wellbeing: Private healthcare insurance at discounted rates (Aviva), Employee Assistance Programme and in‑house mental health support, Access to discounted gym memberships via Blue Light Card and benefits schemes, Regular health and wellbeing initiatives.
- Career growth: Strong commitment to CPD, training and professional development.
- Time off & flexibility: 25 days’ annual leave, increasing with service, Buy and sell holiday scheme.
- Everyday perks & exclusive discounts: Blue Light Card and employee discount platform, Exclusive discounts at The Springs, Leeds, 25% off health & beauty purchases, 25% off Pharmacy2U Private Online Doctor services.
- Culture & community: Regular social events throughout the year.
Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check.
CRM Campaign Delivery & Optimisation Lead in Leeds employer: Pharmacy2U
Join a forward-thinking company that prioritises employee well-being and professional growth, offering a competitive salary of up to £75,000 plus a discretionary bonus. With a flexible hybrid working model and a strong commitment to career development, you'll thrive in a supportive culture that values collaboration and innovation, all while enjoying extensive benefits and a vibrant community in either Leeds or London.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Delivery & Optimisation Lead in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can drive measurable performance improvements.
✨Tip Number 3
Showcase your hands-on experience with CRM platforms during interviews. Share specific examples of campaigns you've led and the impact they had on engagement and retention metrics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRM Campaign Delivery & Optimisation Lead in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM campaign delivery. Use keywords from the job description to show that you understand what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've driven measurable performance improvements in past roles. We love seeing numbers and results that demonstrate your impact!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us see your skills shine through!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and helps us keep track of all applicants efficiently!
How to prepare for a job interview at Pharmacy2U
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM campaign delivery and optimisation. Brush up on the latest trends and tools in CRM platforms, as well as your hands-on experience with marketing automation. Be ready to discuss specific campaigns you've led and the measurable outcomes they achieved.
✨Showcase Your Leadership Skills
As a potential lead, it’s crucial to demonstrate your operational leadership abilities. Prepare examples of how you've defined and improved campaign workflows and delivery processes. Highlight your experience in managing teams and driving performance improvements through effective collaboration.
✨Data-Driven Decision Making
Since this role is all about data-led decision making, come prepared with examples of how you've used data to optimise campaigns. Discuss any A/B testing or multivariate testing frameworks you've implemented and the insights gained from them. This will show your analytical mindset and commitment to continuous improvement.
✨Align with Company Goals
Understand the broader product, marketing, and operational goals of the company. Be ready to explain how your previous CRM strategies aligned with these objectives and drove engagement and retention. This shows that you can think strategically and translate high-level plans into actionable roadmaps.
