At a Glance
- Tasks: Lead and optimise CRM campaigns to drive customer engagement and measurable behaviour change.
- Company: Dynamic company offering a supportive and collaborative work environment.
- Benefits: Competitive salary, hybrid working, extensive health benefits, and professional development opportunities.
- Other info: Join a vibrant culture with regular social events and career growth potential.
- Why this job: Make a real impact by transforming customer strategies into effective CRM programmes.
- Qualifications: Experience in leading CRM campaigns and strong operational leadership skills.
The predicted salary is between 75000 - 75000 £ per year.
Location: Leeds LS15 OR London W1U. We operate a hybrid schedule, meaning 2-3 days in the office per week.
Salary: Up to £75,000 per annum + up to a 10% annual discretionary bonus, plus extensive benefits.
Contract type: Permanent
Employment type: Full time
Working hours: Monday – Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!
The CRM Campaign Delivery & Optimisation Lead is responsible for translating customer strategy into measurable behaviour change through the effective delivery, optimisation, and scaling of CRM campaigns and lifecycle journeys. Leading both the Campaign Delivery & Optimisation team and the Data & Technology Enablement team, this role acts as the engine of CRM execution, ensuring that programmes are data-driven, automated, and continuously improved. The role is accountable for how campaigns are delivered, how well they perform, and how effectively CRM platforms and data capabilities enable scalable, high-impact customer engagement. Working in close partnership with Customer Strategy and Go-To-Market teams, the role brings the “how and how well” to life, turning strategic intent into robust, insight-led CRM programmes that drive engagement, performance, and long-term value.
What you’ll be doing:
- Lead the delivery of all CRM campaigns, lifecycle programmes, and triggered communications across channels.
- Translate customer strategy into scalable, automated journeys and campaign plans that drive measurable behaviour change.
- Design and deliver lifecycle programmes across acquisition, onboarding, activation, retention, and win-back.
- Own CRM performance, driving continuous optimisation through testing, insight, and data‑led decision making.
- Improve key metrics including conversion, engagement, retention, and customer lifetime value.
- Embed a customer‑first, lifecycle‑led approach, increasing the proportion of always‑on automated activity.
- Establish efficient operating models, including agile delivery, prioritisation frameworks, and campaign governance.
- Collaborate cross‑functionally to align CRM activity with broader product, marketing, commercial, and operational goals.
- Lead end‑to‑end performance reporting, ensuring clear visibility of campaign impact, funnel progression, and growth contribution.
- Own CRM platform and data enablement, ensuring robust automation, accurate targeting, high data quality, and reliable reporting.
Who are we looking for?
- Experience leading a CRM campaign delivery function or team, with accountability for output, quality, and performance.
- Proven ability to translate CRM plans and strategy into scalable, structured and executable campaign programmes.
- Strong track record of owning end‑to‑end delivery of CRM activity, across multiple concurrent campaigns and lifecycle journeys.
- Hands‑on experience with CRM / marketing automation platforms to build, deploy, and oversee campaign execution at scale.
- Experience designing and embedding test‑and‑learn frameworks (A/B and multivariate testing) to drive continuous optimisation.
- Strong operational leadership, with experience defining and improving campaign workflows, delivery processes, planning frameworks and timelines.
- Experience scaling CRM delivery, including the development of automated / triggered journeys and reducing reliance on one‑off campaigns.
- High level of accuracy and attention to detail, with ownership of QA processes, governance, and delivery standards.
- Experience managing campaign roadmaps, delivery plans, and prioritisation frameworks aligned to business goals.
- Strong understanding of CRM campaign operations, including segmentation, targeting, QA, approvals, and deployment at scale.
- Ability to take strategic or high‑level plans and translate them into clear delivery roadmaps, execution plans, and measurable outputs.
- Proven ability to drive measurable performance improvements (e.g., conversion, engagement, retention) through CRM campaign delivery.
- Experience working collaboratively with cross‑functional teams to deliver complex, multi‑channel CRM programmes.
- Demonstrated experience building, developing, or improving CRM delivery capability, processes, or team structures.
Why you’ll love working with us:
- We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
Financial security & rewards:
- Competitive contributory pension.
- Occupational sick pay.
- Long‑service awards and refer‑a‑friend bonuses.
- Professional registration fees covered (GPhC, NMC, CIPD and more).
- Cycle to Work and Green Car schemes (subject to eligibility).
Family‑friendly:
- Enhanced maternity and paternity pay.
- Flexible hybrid working to help balance work and home life.
Health & wellbeing:
- Private healthcare insurance at discounted rates (Aviva).
- Employee Assistance Programme and in‑house mental health support.
- Access to discounted gym memberships via Blue Light Card and benefits schemes.
- Regular health and wellbeing initiatives.
Career growth:
- Strong commitment to CPD, training and professional development.
Time off & flexibility:
- 25 days’ annual leave, increasing with service.
- Buy and sell holiday scheme.
Everyday perks & exclusive discounts:
- Blue Light Card and employee discount platform.
- Exclusive discounts at The Springs, Leeds.
- 25% off health & beauty purchases.
- 25% off Pharmacy2U Private Online Doctor services.
Culture & community:
- Regular social events throughout the year.
Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check.
CRM Campaign Delivery & Optimisation Lead in London employer: Pharmacy2U Ltd
Join a forward-thinking company that prioritises employee well-being and professional growth, offering a competitive salary of up to £75,000 plus a discretionary bonus. With a flexible hybrid working model and a strong commitment to career development, you'll thrive in a supportive culture that values collaboration and innovation, all while enjoying extensive benefits and a vibrant community in either Leeds or London.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Delivery & Optimisation Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your CRM expertise. Think about how you can demonstrate your ability to drive measurable performance improvements and optimise campaigns.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Use our website to find roles that excite you and match your skills, especially in CRM campaign delivery.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. It’s a simple way to stand out from the crowd.
We think you need these skills to ace CRM Campaign Delivery & Optimisation Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Campaign Delivery & Optimisation Lead role. Highlight your experience with CRM campaigns, data-driven decision making, and any leadership roles you've held. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your previous experiences have prepared you for this role. Don’t forget to mention how you can contribute to our team at StudySmarter.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive measurable performance improvements. Use metrics where possible to show how you’ve made an impact in previous positions. We love numbers!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Pharmacy2U Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM campaign delivery and optimisation. Brush up on the latest trends, tools, and techniques in CRM platforms. Be ready to discuss how you've successfully led campaigns in the past and how you can apply that experience to this role.
✨Showcase Your Data Skills
Since this role heavily relies on data-driven decision-making, come prepared with examples of how you've used data to optimise campaigns. Discuss specific metrics you've improved, like conversion rates or customer lifetime value, and be ready to explain your approach to A/B testing and performance reporting.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Prepare to share experiences where you’ve collaborated with marketing, product, or operational teams to achieve common goals. Highlight your ability to align CRM activities with broader business objectives.
✨Prepare Insightful Questions
Interviews are a two-way street! Think of insightful questions to ask about the company’s CRM strategy, team dynamics, and future projects. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
