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- Tasks: Lead innovative CRM campaigns and engage customers in a digital-first healthcare environment.
- Company: Dynamic healthcare company focused on patient engagement and digital communications.
- Benefits: Up to £75,000 salary, hybrid work, generous leave, and wellness initiatives.
- Why this job: Make a real impact in healthcare while leading a passionate team.
- Qualifications: Experience in CRM strategy and digital marketing, preferably in healthcare.
- Other info: Join a supportive culture with excellent career growth and training opportunities.
The predicted salary is between 60000 - 75000 £ per year.
Location: Leeds, LS15 8GB (hybrid schedule, 2 days on site at Thorpe Park, Leeds)
Base pay range: Up to £75,000 per annum, plus up to a 10% annual discretionary bonus & extensive benefits.
Contract type: Permanent
Employment type: Full time
Working hours: 37.5 hours per week, Monday - Friday. Core hours 09:30 - 16:00.
What you'll be doing?
- Patient & Customer Engagement
- Design and deliver lifecycle communication programs (registration, activation, ordering, reminders, delivery updates, loyalty, lapsing, winback)
- Create personalised campaigns to drive adherence and repeat prescriptions
- Develop engagement strategies supporting preventive health and wellness
- Customer Database Growth
- Implement innovative lead-generation initiatives across owned and earned channels (website, app, social)
- Partner with digital/content teams on conversion-focused landing pages and forms
- Increase marketing opt-in rates and drive referrals through the existing customer base
- Messaging & Creative
- Define tailored messaging for key audience segments (new, active, dormant)
- Maintain CRM tone of voice across email, SMS, app, push, and on-site channels
- Establish content hierarchy (hero, benefit, proof, CTA, legal) for campaigns
- Manage a structured testing roadmap (subject lines, copy, imagery, CTAs, timing, frequency)
- Lead the creative briefing process (objective, audience, offer, triggers, test plan, KPIs)
- Campaign Management
- Lead multi-channel CRM campaigns (email, SMS, app push, on-site)
- Collaborate with pharmacists, commercial, operations, and marketing to ensure accurate, empathetic messaging
- Optimise campaigns to reduce lapse and increase repeat usage
- Data & Compliance
- Ensure communications comply with NHS, GDPR, and healthcare regulations
- Partner with analytics to track KPIs (adherence, refill frequency, satisfaction)
- Use insights to refine segmentation and deliver hyper-personalised communications
- Technology & Automation
- Work with CRM Ops, Product, and IT to define and prioritise the development roadmap
- Drive automation for reminders, notifications, and health prompts
- Explore AI-driven personalisation to boost engagement and retention
- Leadership & Collaboration
- Lead a team of CRM specialists focused on engagement
- Collaborate cross-functionally with pharmacy, clinical, commercial, DPO, IT, and marketing teams
- Act as CRM subject matter expert, championing digital-first patient communications
Who are we looking for?
- Bachelor's degree in Marketing, Business, Data Analytics, or related field (advantageous)
- Professional certification in Digital Marketing, CRM, or Healthcare Management (preferred)
- Deep understanding of CRM strategy and lifecycle management within a digital-first healthcare or pharmacy environment
- Strong grasp of healthcare compliance and regulations (NHS guidelines, GDPR, HIPAA equivalents)
- Working knowledge of pharmacy operations and patient journeys, including prescription ordering, repeat dispensing, and medication adherence
- Advanced knowledge of customer segmentation, personalisation, and automation across multi-channel campaigns (email, SMS, app, on-site)
- Proficiency with leading CRM and marketing automation platforms (e.g. Selligent, Acoustic, Microsoft Dynamics 365)
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview. Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check.
What's in it for you?
- Occupational sick pay
- Enhanced maternity and paternity pay
- Contributory pension
- Discounted insurance (Aviva)
- Employee discount site
- Discounted gyms (via our blue light card and benefits schemes)
- Employee assistance programme
- In-house mental health support
- Health and wellbeing initiatives
- Social events throughout the year
- Cycle to work scheme
- Green car scheme (subject to minimum earnings)
- Registration fees paid (GPhC, NMC, CIPD etc)
- Long service bonus
- Refer a friend bonus
- Blue light card
- Hybrid working
- Commitment to CPD/training
- 25 days annual leave increasing with service
- Annual leave buy and sell scheme
- Discounts & Exclusive offers at The Springs, Leeds
- 25% Discount & health & beauty purchases
- 25% Discount on Pharmacy2U Private Online Doctor Services
Unsolicited agency applications will be treated as a gift.
Senior CRM Manager in Leeds employer: Pharmacy2U Ltd
Contact Detail:
Pharmacy2U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for those interviews! Research the company, understand their CRM strategies, and think about how your experience aligns with their needs. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Show off your skills! If you’ve got a portfolio or examples of successful campaigns, bring them along. We love seeing real-life results and how you’ve made an impact in previous roles.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation for the opportunity. It keeps you on their radar and shows you’re genuinely interested in the role. Plus, we all love a bit of good manners!
We think you need these skills to ace Senior CRM Manager in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Manager role. Highlight your experience in CRM strategy and lifecycle management, especially in a digital-first healthcare environment. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about patient engagement and how your previous campaigns have made a difference. Keep it engaging and relevant to the role – we love a good story!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and examples to demonstrate how you’ve driven engagement and improved customer journeys. Numbers speak volumes, and we’re all about data-driven results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Pharmacy2U Ltd
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially in the context of healthcare. Be ready to discuss specific strategies you've implemented in previous roles and how they align with the job description. This will show that you understand the nuances of CRM in a digital-first healthcare environment.
✨Showcase Your Campaign Successes
Prepare to share examples of successful multi-channel campaigns you've led. Highlight your role in the creative process, the results achieved, and how you optimised those campaigns. Use metrics to back up your claims, as numbers speak volumes in this field.
✨Understand Compliance Like a Pro
Familiarise yourself with NHS guidelines, GDPR, and other relevant regulations. Be prepared to discuss how you've ensured compliance in past roles, as this is crucial for the position. Showing that you can navigate these complexities will set you apart from other candidates.
✨Be Ready to Collaborate
This role requires cross-functional collaboration, so be prepared to discuss how you've worked with different teams in the past. Share examples of how you’ve led or contributed to projects involving pharmacists, marketing, and IT. Emphasising your teamwork skills will demonstrate that you're a good fit for their collaborative culture.
