At a Glance
- Tasks: Lead the Online Doctor service, driving patient growth and shaping digital healthcare propositions.
- Company: Join Pharmacy2U, a leader in digital healthcare with a patient-first approach.
- Benefits: Enjoy competitive pay, flexible working, and comprehensive health benefits.
- Other info: Be part of a dynamic team with opportunities for professional growth and development.
- Why this job: Make a real impact in digital healthcare while leading innovative patient solutions.
- Qualifications: Experience in commercial strategy and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Online Doctor, Patient Growth & Proposition will lead the commercial performance and patient growth strategy of the Online Doctor service within Pharmacy2U. This role is accountable for driving sustainable patient acquisition, engagement, retention and lifetime value, while shaping a compelling, market-leading digital healthcare proposition across a portfolio of online treatment pathways.
In partnership with Clinical and Product Management teams, the role will shape the development of our patient proposition, ensuring it reflects market needs, patient insight, and commercial opportunity, while aligning with clinical governance and product strategy. The role will drive the expansion of the Online Doctor proposition beyond core high-demand categories such as weight loss, hair loss, and erectile dysfunction, increasing awareness, adoption and commercial performance across a broader condition portfolio.
As a senior leader, this role will work with senior stakeholders in Product, Clinical and Marketing, drawing additional support from CRM, Data, Operations and Regulatory teams to translate strategy into execution—aligning teams around shared growth goals and enabling a joined‑up, patient‑centric approach to digitally enabled healthcare delivery. This position combines commercial ownership with collaborative leadership, requiring the ability to influence across functions, balance competing priorities, and deliver growth while maintaining the highest standards of clinical care and patient experience.
Responsibilities
- Translate clinically approved services and pathways into clear, compelling, patient‑centric propositions, supporting understanding, engagement and adoption.
- Partner closely with GPs and clinical teams to shape and refine treatment pathways that deliver great patient outcomes.
- Be accountable for the profitability of pathways and propositions, including initiatives to improve contribution.
- Act as the bridge between clinical teams (GPs, pharmacists, governance) and product/marketing/commercial teams.
- Support the successful launch of new services by aligning clinical intent with patient expectations.
- Partner with Clinical and Product teams to launch and grow new services, ensuring alignment between clinical design, product experience, and patient expectations.
- Collaborate with Clinical teams to inform the ongoing development and optimisation of treatment pathways, contributing patient insight, market and performance data to drive great patient outcomes.
- Co‑accountability for forward planning of pathway portfolio.
- Develop a clear, differentiated patient proposition across key categories: defining target audiences and unmet needs, translating clinical insights into first‑time commercial propositions that resonate with patients, shaping how we compare and compete & lead across key categories, continuously evolving our proposition in response to insight and market trends, ensuring clear differentiation in branding, messaging, pricing, experience and target audience, and consistency with Pharmacy2U’s patient‑first brands.
- Own the growth strategy, identifying market size, growth and opportunities for the group, defining and achieving optimum market share in each sector/condition, diversifying our current offering to attract/retain new patients and increase LTV, and evolving messaging, pricing, packaging and positioning based on patient insight, market dynamics and competitive landscape.
- Lead and develop a team of two category managers for Performance, Patient Growth & LTV.
- Own and lead the business unit performance cadence, chairing regular performance reviews to track delivery against the business plan.
- Lead and define the key initiatives that deliver key performance metrics, focusing on patient acquisition, conversion and retention, attracting the Pharmacy2U Universe patient base based on cohort and health insights, profit per patient, LTV and cohort performance.
- Develop growth strategies across channel mix, pricing, packaging, service models, cross‑sell and repeat usage journeys, pathway integration with existing services.
- Encourage a culture of test, learn and refine, grounded in patient outcomes.
- Work with pharmaceutical partners and clinical teams to support development of new treatment offerings, introduction of innovative products and pathways, pricing, margin‑enhancing and supply agreements, and share insight and best practice.
- Ensure new developments are clinically appropriate, aligned to patient need and positioned responsibly in the market, and help bring innovation to life through strong proposition design and launch planning.
- Maintain a strong understanding of primary care/digital health pathways, experience working closely with GPs or clinical teams, and solid grasp of clinical governance, safety and regulatory frameworks.
- Own or scale a customer‑facing proposition, demonstrate strong understanding of GTM strategies across retention, acquisition, pricing and commercial models, and strong experience in market analysis, opportunity identification, market share targets and action planning.
- Display deep comfort with data, experimentation and optimisation, strategic & leadership skills including knowledge of online doctor market, segments and conditions, balancing clinical safety vs growth ambition, strong decision‑making in complex, ambiguous environments, and highly collaborative influence of senior stakeholders across disciplines.
Benefits
- Financial security & rewards: Competitive contributory pension, Occupational sick pay, Long‑service awards and refer‑a‑friend bonuses, Professional registration fees covered (GPhC, NMC, CIPD and more), Cycle to Work and Green Car schemes (subject to eligibility).
- Family‑friendly: Enhanced maternity and paternity pay, Flexible hybrid working to help balance work and home life.
- Health & wellbeing: Private healthcare insurance at discounted rates (Aviva), Employee Assistance Programme and in‑house mental health support, Access to discounted gym memberships via Blue Light Card and benefits schemes, Regular health and wellbeing initiatives.
- Career growth: Strong commitment to CPD, training and professional development.
- Time off & flexibility: 25 days’ annual leave, increasing with service, Buy and sell holiday scheme.
- Everyday perks & exclusive discounts: Blue Light Card and employee discount platform, Exclusive discounts at The Springs, Leeds, 25% off health & beauty purchases, 25% off Pharmacy2U Private Online Doctor services.
- Culture & community: Regular social events throughout the year.
Head of Commercial in Leeds employer: Pharmacy2U Ltd
Pharmacy2U is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive benefits package including flexible hybrid working, enhanced family leave, and comprehensive health support. With a strong commitment to continuous professional development and a vibrant work culture that fosters collaboration and innovation, employees are empowered to make a meaningful impact in the digital healthcare landscape while enjoying a supportive community and exclusive perks.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial in Leeds
✨Get Involved with Local Health Initiatives
Join local community health events or volunteer for organisations like public health agencies. This not only builds your experience but also helps you network with industry professionals who might know of openings at places like Pharmacy2U Ltd.
✨Tap into Professional Associations
Check out associations like the Institute of Healthcare Management. They often have job boards, networking events, and conferences that are perfect for connecting with potential employers in health sciences administration.
✨Stay Updated with Industry Trends
Follow health policy news and trends—being knowledgeable about the current landscape will not only help you in interviews but also make you stand out as a candidate. You can discuss recent developments and their implications when chatting with folks at Pharmacy2U Ltd.
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When you find roles that excite you, especially at places like Pharmacy2U Ltd, don’t forget to apply through our website. This can sometimes give you an edge by showing the employer you’re savvy and committed to finding the right fit.
We think you need these skills to ace Head of Commercial in Leeds
Some tips for your application 🫡
Highlight Your Relevant Experience:When applying for a role in health sciences administration, it's super important to spotlight any relevant experience you have in healthcare settings. Whether you've worked in a hospital, a clinic, or any related environment, make sure to detail those roles in your CV – focusing on your responsibilities and achievements that align with the job at Pharmacy2U Ltd.
Showcase Your Administrative Skills:Administrative skills are key in this field, so don’t hold back! Make sure your CV reflects your proficiency in things like scheduling, data management, and compliance with health regulations. Mention specific software you’ve used, such as patient management systems, as this will demonstrate your hands-on abilities and readiness for the role at Pharmacy2U Ltd.
Craft a Meaningful Cover Letter:Your cover letter should reflect your passion for the health sciences field and your eagerness to contribute to Pharmacy2U Ltd. Share a bit about why you’re drawn to this sector, any impactful situations or challenges you’ve encountered, and how they’ve shaped your desire to work in health sciences administration. This personal touch can really set you apart!
Tailor Your Documents to the Job:Don't use a one-size-fits-all approach! Make sure your CV and cover letter are specifically tailored for this role. Highlight any certifications you have relevant to health administration, and ensure you clearly connect your previous roles to the skills needed for the full-time position at Pharmacy2U Ltd. This way, you're showing them you’ve done your homework and are genuinely interested in being a part of their team.
How to prepare for a job interview at Pharmacy2U Ltd
✨Showcase Your Administrative Skills
In health sciences administration, being organised is key. Make sure you can demonstrate your skills in managing schedules, paperwork, and data accurately. Be ready to discuss specific tools you've used, like electronic health record systems or scheduling software, and how they improved efficiency in your past experiences.
✨Know Your Regulations
Familiarity with healthcare regulations and compliance is crucial. Brush up on HIPAA, GDPR, or other relevant policies before your interview. We recommend preparing examples of how you've ensured compliance or handled sensitive information in past roles—this will show you're not just knowledgeable but also responsible.
✨Prepare for Scenario Questions
Interviews for administrative roles often involve scenario-based questions to assess your problem-solving skills. Practice responses to common situations you might face, such as dealing with a challenging patient or managing a sudden schedule change. This will not only demonstrate your ability to think on your feet but also highlight your interpersonal skills.
✨Align Your Goals with the Organisation
As a full-time candidate, employers will want to know how your long-term career goals align with their mission. Take some time to research Pharmacy2U Ltd’s values and be ready to tie your passion for health sciences administration into their objectives. Demonstrating enthusiasm and career alignment can be a game-changer in this competitive field!
