At a Glance
- Tasks: Lead CRM campaigns and optimise customer engagement through data-driven strategies.
- Company: Dynamic company offering a supportive and collaborative work environment.
- Benefits: Competitive salary, hybrid working, extensive health benefits, and professional development opportunities.
- Other info: Join a vibrant culture with regular social events and career growth potential.
- Why this job: Make a real impact by transforming customer strategies into measurable results.
- Qualifications: Experience in CRM campaign delivery and strong leadership skills required.
The predicted salary is between 75000 - 75000 £ per year.
Location: Leeds LS15 OR London W1U. We operate a hybrid schedule, meaning 2-3 days in the office per week.
Salary: Up to £75,000 per annum + up to a 10% annual discretionary bonus, plus extensive benefits.
Contract type: Permanent
Employment type: Full time
Working hours: Monday – Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!
The CRM Campaign Delivery & Optimisation Lead is responsible for translating customer strategy into measurable behaviour change through the effective delivery, optimisation, and scaling of CRM campaigns and lifecycle journeys. Leading both the Campaign Delivery & Optimisation team and the Data & Technology Enablement team, this role acts as the engine of CRM execution, ensuring that programmes are data-driven, automated, and continuously improved. The role is accountable for how campaigns are delivered, how well they perform, and how effectively CRM platforms and data capabilities enable scalable, high-impact customer engagement. Working in close partnership with Customer Strategy and Go-To-Market teams, the role brings the “how and how well” to life, turning strategic intent into robust, insight-led CRM programmes that drive engagement, performance, and long-term value.
What you’ll be doing:
- Lead the delivery of all CRM campaigns, lifecycle programmes, and triggered communications across channels.
- Translate customer strategy into scalable, automated journeys and campaign plans that drive measurable behaviour change.
- Design and deliver lifecycle programmes across acquisition, onboarding, activation, retention, and win-back.
- Own CRM performance, driving continuous optimisation through testing, insight, and data‑led decision making.
- Improve key metrics including conversion, engagement, retention, and customer lifetime value.
- Embed a customer‑first, lifecycle‑led approach, increasing the proportion of always‑on automated activity.
- Establish efficient operating models, including agile delivery, prioritisation frameworks, and campaign governance.
- Collaborate cross‑functionally to align CRM activity with broader product, marketing, commercial, and operational goals.
- Lead end‑to‑end performance reporting, ensuring clear visibility of campaign impact, funnel progression, and growth contribution.
- Own CRM platform and data enablement, ensuring robust automation, accurate targeting, high data quality, and reliable reporting.
Who are we looking for?
- Experience leading a CRM campaign delivery function or team, with accountability for output, quality, and performance.
- Proven ability to translate CRM plans and strategy into scalable, structured and executable campaign programmes.
- Strong track record of owning end‑to‑end delivery of CRM activity, across multiple concurrent campaigns and lifecycle journeys.
- Hands‑on experience with CRM / marketing automation platforms to build, deploy, and oversee campaign execution at scale.
- Experience designing and embedding test‑and‑learn frameworks (A/B and multivariate testing) to drive continuous optimisation.
- Strong operational leadership, with experience defining and improving campaign workflows, delivery processes, planning frameworks, and timelines.
- Experience scaling CRM delivery, including the development of automated / triggered journeys and reducing reliance on one‑off campaigns.
- High level of accuracy and attention to detail, with ownership of QA processes, governance, and delivery standards.
- Experience managing campaign roadmaps, delivery plans, and prioritisation frameworks aligned to business goals.
- Strong understanding of CRM campaign operations, including segmentation, targeting, QA, approvals, and deployment at scale.
- Ability to take strategic or high‑level plans and translate them into clear delivery roadmaps, execution plans, and measurable outputs.
- Proven ability to drive measurable performance improvements (e.g., conversion, engagement, retention) through CRM campaign delivery.
- Experience working collaboratively with cross‑functional teams to deliver complex, multi‑channel CRM programmes.
- Demonstrated experience building, developing, or improving CRM delivery capability, processes, or team structures.
Why you’ll love working with us:
We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
- Financial security & rewards: Competitive contributory pension, Occupational sick pay, Long‑service awards and refer‑a‑friend bonuses, Professional registration fees covered (GPhC, NMC, CIPD and more), Cycle to Work and Green Car schemes (subject to eligibility).
- Family‑friendly: Enhanced maternity and paternity pay, Flexible hybrid working to help balance work and home life.
- Health & wellbeing: Private healthcare insurance at discounted rates (Aviva), Employee Assistance Programme and in‑house mental health support, Access to discounted gym memberships via Blue Light Card and benefits schemes, Regular health and wellbeing initiatives.
- Career growth: Strong commitment to CPD, training and professional development.
- Time off & flexibility: 25 days’ annual leave, increasing with service, Buy and sell holiday scheme.
- Everyday perks & exclusive discounts: Blue Light Card and employee discount platform, Exclusive discounts at The Springs, Leeds, 25% off health & beauty purchases, 25% off Pharmacy2U Private Online Doctor services.
- Culture & community: Regular social events throughout the year.
Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check.
CRM Campaign Delivery & Optimisation Lead employer: Pharmacy2U Ltd
As a leading employer in the heart of Leeds or London, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee well-being and professional growth. With a competitive salary, extensive benefits, and a commitment to continuous development, our hybrid working model allows for a balanced approach to work and life, making us an excellent choice for those seeking meaningful and rewarding employment in CRM campaign delivery.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Delivery & Optimisation Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your CRM expertise. Think about how you can demonstrate your ability to drive measurable performance improvements and optimise campaigns.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Check out our website for roles that excite you and fit your skills, especially in CRM campaign delivery!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace CRM Campaign Delivery & Optimisation Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Campaign Delivery & Optimisation Lead role. Highlight your experience with CRM campaigns, automation platforms, and any leadership roles you've held. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your previous experiences have prepared you for this role. Be sure to mention specific achievements that demonstrate your ability to drive measurable performance improvements.
Showcase Your Data Skills:Since this role is all about data-driven decision making, make sure to showcase your analytical skills. Talk about how you've used data to optimise campaigns in the past and any tools or methodologies you’ve employed to achieve success.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Pharmacy2U Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM campaign delivery and optimisation. Brush up on the latest trends and tools in CRM platforms, as well as your hands-on experience with marketing automation. Be ready to discuss specific campaigns you've led and the measurable outcomes they achieved.
✨Showcase Your Leadership Skills
As a potential lead, it’s crucial to demonstrate your operational leadership abilities. Prepare examples of how you've defined and improved campaign workflows and delivery processes. Highlight your experience in managing teams and driving performance improvements through effective collaboration.
✨Be Data-Driven
Since this role is all about data-led decision making, come prepared with insights from your past experiences. Discuss how you’ve used A/B testing and multivariate testing to optimise campaigns. Be ready to share specific metrics that showcase your success in improving conversion, engagement, and retention rates.
✨Align with Company Goals
Understand the broader product, marketing, and operational goals of the company. During the interview, express how you can align CRM activities with these objectives. Show that you can translate strategic plans into actionable roadmaps that drive measurable outputs and long-term value.
