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- Tasks: Lead brand strategy and oversee PR and content initiatives for a leading online pharmacy.
- Company: Join the UK's largest online pharmacy with a commitment to patient care and social responsibility.
- Benefits: Enjoy competitive salary, hybrid working, extensive benefits, and career growth opportunities.
- Why this job: Make a real impact in digital healthcare while shaping brand narratives and strategies.
- Qualifications: Experience in brand strategy and team leadership; a degree in marketing or related field preferred.
- Other info: Dynamic work culture with regular social events and a focus on colleague wellbeing.
The predicted salary is between 70000 - 90000 £ per year.
Location: Leeds, LS15 8GB. We operate a hybrid schedule, meaning 3 days a week in the office based at Thorpe Park, Leeds.
Salary: £70,000 - £90,000 per annum DOE + up to a 10% discretionary annual bonus and our extensive benefits.
Contract type: Permanent
Employment type: Full time
Working hours: Monday - Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
The Head of Brand, PR, and Content is responsible for defining, building, and protecting the company’s brand equity across all touchpoints. This leader oversees brand strategy, brand communications, public relations, editorial direction, and content marketing creation and approval to ensure a consistent, compelling narrative that drives awareness, credibility, and demand. This role combines strategic brand stewardship with hands-on leadership across earned media, owned content, executive communication and reputation management.
Why you’ll love working with us
- Financial security & rewards
- Competitive contributory pension
- Occupational sick pay
- Long-service awards and refer-a-friend bonuses
- Professional registration fees covered (GPhC, NMC, CIPD and more)
- Cycle to Work and Green Car schemes (subject to eligibility)
- Family-friendly
- Enhanced maternity and paternity pay
- Flexible hybrid working to help balance work and home life
- Health & wellbeing
- Private healthcare insurance at discounted rates (Aviva)
- Employee Assistance Programme and in-house mental health support
- Access to discounted gym memberships via Blue Light Card and benefits schemes
- Regular health and wellbeing initiatives
- Career growth
- Strong commitment to CPD, training and professional development
- Time off & flexibility
- 25 days’ annual leave, increasing with service
- Buy and sell holiday scheme
- Everyday perks & exclusive discounts
- Blue Light Card and employee discount platform
- Exclusive discounts at The Springs, Leeds
- 25% off health & beauty purchases
- 25% off Pharmacy2U Private Online Doctor services
- Culture & community
- Regular social events throughout the year
What you’ll be doing?
- Lead the company’s brand strategy, including identity, positioning, messaging, and brand architecture
- Safeguard and evolve the brand across all touchpoints, ensuring consistent tone of voice and visual identity
- Oversee reputation management, including sentiment monitoring, executive reporting, and crisis communications
- Develop proactive strategies to protect and enhance corporate reputation, including ESG and DEI alignment
- Provide creative leadership across campaigns, guiding designers, writers, and external agencies to deliver impactful work
- Partner with cross‑functional teams to deliver integrated brand, PR, and content initiatives that support commercial goals
- Define and oversee the content strategy across all channels, ensuring a cohesive narrative and high-quality output
- Optimise content for engagement, SEO, and conversion, using analytics to drive continuous improvement
- Lead innovation in content creation, including the adoption of AI tools to increase efficiency and scale
- Manage the approval process for all content to ensure regulatory compliance and brand consistency
- Build, mentor, and inspire a high-performing team, fostering a culture of creativity and collaboration
- Influence senior stakeholders and manage external partners to deliver best‑in‑class brand, PR, and content execution
Who are we looking for?
- Bachelor's degree in Marketing, Communications, Advertising, Design or a related discipline; a Master’s is advantageous
- Extensive experience in brand strategy, creative direction, content leadership, or related fields, including experience of managing a team
- Demonstrated ability to deliver impactful brand campaigns and cohesive content strategies
- Strong portfolio showcasing creative direction, brand storytelling, and multi‑channel execution
- Deep understanding of digital marketing, social platforms, and integrated content ecosystems
- Proven ability to inspire, guide, and develop high‑performing creative and content teams
- Highly organised, with strong planning, prioritisation, and project management skills
- Proficient in Asana or comparable workflow and collaboration tools
- Familiarity with healthcare or other regulated industries and their communication requirements
- Ability to drive creative vision while ensuring brand consistency and high‑quality output
- Strong understanding of content strategy, including media, PR, and social distribution channels
- Digitally savvy, with experience using CMS platforms and emerging content technologies
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview. Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check. Unsolicited agency applications will be treated as a gift.
Head of PR, Brand & Content in Leeds employer: Pharmacy2U | Certified B Corp
Contact Detail:
Pharmacy2U | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PR, Brand & Content in Leeds
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand values and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Head of PR, Brand & Content role. Highlight your achievements and how they relate to the job description, making it clear you’re the one they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of PR, Brand & Content in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Brand, PR & Content role. Highlight your relevant experience in brand strategy and content leadership, and don’t forget to showcase any successful campaigns you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our mission. Be genuine and let your personality come through.
Showcase Your Portfolio: If you have a portfolio of your work, make sure to include it! We love seeing examples of your creative direction and brand storytelling. It gives us a real sense of your style and capabilities.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Pharmacy2U | Certified B Corp
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand, values, and recent campaigns. Understand their tone of voice and visual identity. This will help you articulate how your vision aligns with theirs and demonstrate your commitment to safeguarding and evolving their brand.
✨Showcase Your Creative Leadership
Prepare examples of past campaigns where you led creative direction or content strategy. Be ready to discuss how you inspired your team and collaborated with cross-functional partners. Highlight your ability to drive impactful work that supports commercial goals.
✨Be Data-Driven
Familiarise yourself with key metrics related to brand awareness, engagement, and conversion rates. Discuss how you've used analytics to optimise content strategies in the past. This shows you understand the importance of data in driving continuous improvement.
✨Prepare for Scenario Questions
Think about potential challenges the company might face in reputation management or crisis communications. Prepare thoughtful responses on how you would handle these situations, showcasing your strategic thinking and problem-solving skills.