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- Tasks: Lead strategic marketing initiatives and create impactful campaigns for market entry.
- Company: Join a dynamic company focused on innovation and growth in health, technology, and retail.
- Benefits: Enjoy competitive pay, flexible working, and comprehensive health benefits.
- Why this job: Make a real impact by shaping brand strategies and driving customer engagement.
- Qualifications: 12+ years in marketing with strong leadership and strategic skills required.
- Other info: Collaborative environment with opportunities for professional development and team growth.
The predicted salary is between 36000 - 60000 £ per year.
The Go-to-Market Marketing Director is responsible for strategic positioning and integrated marketing campaigns that support campaign launches and market entry. This role ensures alignment between marketing, product, commercial and ecommerce to deliver compelling messaging and demand generation. This strategic and leadership-driven role requires a strong understanding of market dynamics, customer needs, and the ability to bring teams together to execute high-impact marketing initiatives.
Go-to-market planning
- Develop and own the GTM strategy for new and existing propositions, including audience targeting/segmentation, brand positioning and messaging, high impact creative execution and channel/media strategy.
- Lead the creation, prioritisation and cascade of the GTM rolling 12 month plan/calendar across all business units including new proposition launches, website/App feature releases, service enhancements, market/category expansions and brand orientated campaigns.
- Lead the creation of integrated marketing campaigns across paid, owned and earned media channels, working with internal channel teams and expert agencies, to engage target audience.
- Develop the creative briefs, including audience definition, needs, behaviours and relatable key messaging to drive desired call to action.
- Lead the briefing requirements of customer and/or market analysis to identify customer needs, behaviour and growth opportunities.
- Define clear launch plans, critical path and timeline.
- Lead the approval of all campaigns in line with industry standards and regulations.
- Work closely with product teams to ensure alignment between product development and marketing efforts.
- Define success criteria for launches and measurement framework to track impact.
Brand & Marketing Campaign leadership
- Ensure that the company's brand is consistently represented in all go-to-market activities.
- Help define and refine the brand's market positioning to drive competitive differentiation and increased market share.
- Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., ATL, digital, social media, events, sponsorship, PR, content marketing, email).
- Define clear brand/BU positioning, messaging, and value propositions that resonate with target audiences.
- Ensure campaigns are data-driven, aligned with business goals, and designed to generate leads, drive conversions, and drive brand loyalty.
- Optimise campaign strategies based on performance analytics and market feedback to continually improve results.
Cross-Functional engagement
- Collaborate with marketing, ecommerce, commercial and product management teams to ensure all GTM plans are aligned on scope definition, timing, consistent messaging and business case potential.
- Cascade weekly updates on all GTM activities across the group.
- Facilitate prioritisation discussions across team to ensure growth driving campaigns are prioritised and we have alignment across all teams.
Performance Measurement
- Define and track key growth metrics such as new customer acquisition and customer retention, customer acquisition cost (CPA), customer lifetime value (LTV) and active base movement.
- Regularly review and report on marketing campaign performance to key stakeholders, providing insights and recommendations for optimisation.
- Continuously monitor competitive landscape and market dynamics to identify new opportunities for growth.
Team Leadership & Development
- Lead, inspire, and manage a high-performing GTM marketing team, fostering a collaborative and results-oriented environment.
- Mentor and develop team members, providing opportunities for growth and skill development.
- Ensure the team stays up-to-date with industry best practices, tools, and technologies.
Requirements
- 12+ years in marketing roles, with at least 6 years in a senior GTM or marketing director positions.
- Proven track record of building and executing GTM framework to support business customer growth and revenue impact.
- Experience in health, technology or retail.
- Strong strategic thinking and analytical skills.
- Expertise in growth marketing, demand generation, and channel/media selection.
- Creative eye for campaign content and messaging to drive desired call-to-action.
- Excellent communication and stakeholder management abilities.
Benefits
- Competitive contributory pension.
- Occupational sick pay.
- Long-service awards and refer-a-friend bonuses.
- Professional registration fees covered (GPhC, NMC, CIPD and more).
- Cycle to Work and Green Car schemes (subject to eligibility).
Family-friendly
- Enhanced maternity and paternity pay.
- Flexible hybrid working to help balance work and home life.
Health & wellbeing
- Private healthcare insurance at discounted rates (Aviva).
- Employee Assistance Programme and in-house mental health support.
- Access to discounted gym memberships via Blue Light Card and benefits schemes.
- Regular health and wellbeing initiatives.
Career growth
- Strong commitment to CPD, training and professional development.
Time off & flexibility
- 25 days' annual leave, increasing with service.
- Buy and sell holiday scheme.
Everyday perks & exclusive discounts
- Blue Light Card and employee discount platform.
- Exclusive discounts at The Springs, Leeds.
- 25% off health & beauty purchases.
- 25% off Pharmacy2U Private Online Doctor services.
Culture & community
- Regular social events throughout the year.
GTM Marketing Director in Leeds employer: Pharmacy2U | Certified B Corp
Contact Detail:
Pharmacy2U | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Marketing Director in Leeds
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. Understand their products and recent campaigns. We want you to walk in confident, ready to discuss how your experience aligns with their goals and how you can contribute to their GTM strategy.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns you've led or contributed to, especially those that drove significant results. We love seeing how you think outside the box and how you can bring that innovative spirit to our team.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We appreciate candidates who show enthusiasm and professionalism, so let us know you’re still interested!
We think you need these skills to ace GTM Marketing Director in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the GTM Marketing Director role. Highlight your experience in strategic positioning and integrated marketing campaigns, as well as your understanding of market dynamics and customer needs. We want to see how you can bring teams together to execute high-impact initiatives!
Showcase Your Leadership Skills: This role is all about leading a high-performing team, so don’t shy away from sharing examples of how you've inspired and managed teams in the past. We love to see candidates who can foster a collaborative environment and drive results, so let us know how you've done that!
Be Data-Driven: Since performance measurement is key, make sure to include any relevant metrics or analytics from your previous campaigns. Show us how you've defined success criteria and tracked impact, as this will demonstrate your analytical skills and strategic thinking.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you're at it!
How to prepare for a job interview at Pharmacy2U | Certified B Corp
✨Know Your GTM Strategy Inside Out
Before the interview, make sure you thoroughly understand the Go-to-Market (GTM) strategy. Be ready to discuss how you would develop and own a GTM strategy for new propositions, including audience targeting and brand positioning. This shows that you’re not just familiar with the concept but can also apply it practically.
✨Showcase Your Campaign Leadership Skills
Prepare examples of integrated marketing campaigns you've led in the past. Highlight your experience with various channels like digital, social media, and PR. Discuss how you ensured consistent messaging and alignment across teams, as this role requires strong cross-functional engagement.
✨Demonstrate Analytical Thinking
Be ready to talk about how you define success criteria for launches and measure campaign performance. Bring up specific metrics you've tracked, such as customer acquisition cost or lifetime value, and how you used these insights to optimise campaigns. This will show your analytical skills are on point.
✨Emphasise Team Leadership Experience
Since this role involves leading a team, share your experiences in mentoring and developing team members. Talk about how you foster a collaborative environment and keep your team updated with industry best practices. This will demonstrate your capability to inspire and manage a high-performing team.