Head of PR, Brand & Content

Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

Role responsibilities

• Lead the company’s brand strategy, including identity, positioning, messaging, and brand architecture.
• Safeguard and evolve the brand across all touchpoints, ensuring consistent tone of voice and visual identity.
• Oversee reputation management, including sentiment monitoring, executive reporting, and crisis communications.
• Develop proactive strategies to protect and enhance corporate reputation, including ESG and DEI alignment.
• Provide creative leadership across campaigns, guiding designers, writers, and external agencies to deliver impactful work.
• Partner with cross-functional teams to deliver integrated brand, PR, and content initiatives that support commercial goals.
• Define and oversee the content strategy across all channels, ensuring a cohesive narrative and high-quality output.
• Optimise content for engagement, SEO, and conversion, using analytics to drive continuous improvement.
• Lead innovation in content creation, including the adoption of AI tools to increase efficiency and scale.
• Manage the approval process for all content to ensure regulatory compliance and brand consistency.
• Build, mentor, and inspire a high-performing team, fostering a culture of creativity and collaboration.
• Influence senior stakeholders and manage external partners to deliver best-in-class brand, PR, and content execution.

What we’re looking for

• Bachelor’s degree in Marketing, Communications, Advertising, Design or a related discipline; a Master’s is advantageous.
• Extensive experience in brand strategy, creative direction, content leadership, or related fields, including experience of managing a team.
• Demonstrated ability to deliver impactful brand campaigns and cohesive content strategies.
• Strong portfolio showcasing creative direction, brand storytelling, and multi-channel execution.
• Deep understanding of digital marketing, social platforms, and integrated content ecosystems.
• Proven ability to inspire, guide, and develop high-performing creative and content teams.
• Highly organised, with strong planning, prioritisation, and project management skills.
• Proficient in Asana or comparable workflow and collaboration tools.
• Familiarity with healthcare or other regulated industries and their communication requirements.
• Ability to drive creative vision while ensuring brand consistency and high-quality output.
• Strong understanding of content strategy, including media, PR, and social distribution channels.
• Digitally savvy, with experience using CMS platforms and emerging content technologies.

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview. Applicants must prove they have the right to live in the UK. All successful applicants will be required to undergo a DBS check. Unsolicited agency applications will be treated as a gift.

Benefits

• Competitive contributory pension.
• Occupational sick pay.
• Long-service awards and refer-a-friend bonuses.
• Professional registration fees covered (GPhC, NMC, CIPD and more).
• Cycle to Work and Green Car schemes (subject to eligibility).