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- Tasks: Manage and activate a major football sponsorship, ensuring effective delivery and stakeholder collaboration.
- Company: Join PHAR Partnerships, a leading agency in brand partnerships with global clients.
- Benefits: Competitive salary, hybrid working model, and real opportunities for progression.
- Why this job: Be at the heart of exciting projects that shape partnerships reaching millions worldwide.
- Qualifications: Experience in sponsorship or partnerships, ideally within football or sport.
- Other info: Collaborative team culture with a focus on creativity and commercial thinking.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Salary: Competitive, dependent on experience
About PHAR Partnerships
PHAR Partnerships is a leading global agency specialising in creating, managing and optimising brand partnerships that drive measurable commercial impact. We work with some of the world’s most recognisable brands, destinations and rights-holders, helping them unlock value from sponsorship and partnerships.
Our clients include Heathrow Airport, Gatwick Airport, Manchester Airport, Merlin Entertainments, the BRIT Awards, Transport for London, RNLI, Singapore Sports Hub, Gardens by the Bay and King Salman Park, alongside global brands such as Uber, Marriott Hotels, Revolut, Indeed and Allianz. While much of our work sits across travel, transport, entertainment and destinations, we also advise on and manage selected high-profile sports partnerships where our commercial and strategic approach can add real value.
The Role
We’re looking for a proactive and commercially minded Sponsorship Activation Manager to join PHAR’s Partnerships team. This role is focused on the day-to-day management and activation of a major football sponsorship that PHAR is managing on behalf of a client. You’ll sit at the centre of the partnership, working closely with the brand, the football club, and internal teams to ensure the sponsorship is delivered effectively and activated in a way that drives clear commercial outcomes.
This is a hands‑on role with real responsibility. You’ll oversee activation planning and delivery, manage key stakeholders, and help ensure the partnership evolves over time rather than standing still. While execution is critical, this is not a purely operational role - you’ll be encouraged to contribute ideas, shape activation strategy, and develop a clear point of view on what best‑in‑class football sponsorship looks like.
Key Responsibilities
- Lead the day-to-day management and delivery of a football sponsorship, acting as a key point of contact between the brand, club and PHAR.
- Plan, coordinate and deliver sponsorship activation across matchdays, digital channels, content, and wider marketing activity.
- Manage rights delivery, ensuring contractual assets are activated effectively and in line with agreed objectives.
- Work with internal teams to develop activation ideas, content plans and campaign timelines.
- Oversee multiple workstreams and stakeholders, ensuring activity is delivered on time and to a high standard.
- Track activation performance and contribute to post‑campaign evaluation and reporting.
- Identify opportunities to optimise, evolve or extend activation activity throughout the season.
- Stay up to date with trends and best practice in football sponsorship and brand partnerships.
About You
You’re organised, confident and commercially switched on, with experience delivering sponsorship or partnership activity - ideally within football or sport. You enjoy making things happen, managing multiple moving parts, and working closely with different stakeholders to bring ideas to life.
You’re comfortable taking ownership, but also curious and collaborative, with an interest in understanding not just what is delivered, but why it works and how it can be improved.
Proven experience working in sponsorship, partnerships, brand activation or sports marketing. Experience managing relationships with rights‑holders, clubs, brands or agencies. Strong project management skills, with the ability to juggle multiple priorities. Excellent communication skills, both written and verbal. Strong PowerPoint and presentation skills. High attention to detail and a proactive, solutions‑focused mindset. Experience working in football is highly desirable, but strong sponsorship experience from other sectors will also be considered.
Why Join PHAR?
At PHAR Partnerships, you’ll be part of a collaborative, entrepreneurial team where creativity and commercial thinking go hand in hand. You’ll have the opportunity to work on exciting, high‑profile projects across travel, transport, entertainment, and global brands - helping shape partnerships that reach millions of people around the world.
We offer:
- Exposure to major brands and high‑profile partnerships
- A collaborative, entrepreneurial team culture
- Real opportunities for progression and responsibility
- A hybrid working model
- Competitive salary and benefits
To Support Your Application
Please send us a short message via the contact form on our website. In a few sentences, tell us about a football sponsorship or brand partnership you’ve noticed that you thought worked well, and why. There’s no right or wrong answer - we’re simply interested in how you think.
Sponsorship Activation Manager in London employer: PHAR Partnerships
Contact Detail:
PHAR Partnerships Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Activation Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for football sponsorship! When you get the chance to chat with potential employers, share your thoughts on recent campaigns or partnerships that caught your eye. This not only shows your knowledge but also your enthusiasm for the role.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their recent projects and think about how you can contribute to their success. Tailor your answers to reflect your understanding of their needs and how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, when you send us a message about a football sponsorship you admire, it gives us a glimpse into your thinking and creativity. So, make it count!
We think you need these skills to ace Sponsorship Activation Manager in London
Some tips for your application 🫡
Show Your Passion for Football: When you're writing your application, let your love for football shine through! Mention any specific sponsorships or partnerships that have caught your eye and explain why they stood out to you. This will show us that you’re not just applying for a job, but that you genuinely care about the industry.
Be Clear and Concise: We appreciate a straightforward approach. Keep your application clear and to the point. Highlight your relevant experience in sponsorship or partnerships, and make sure to connect it back to what we’re looking for in the role. Remember, less is often more!
Tailor Your Application: Make sure to customise your application for the Sponsorship Activation Manager role. Use keywords from the job description and relate your skills and experiences directly to the responsibilities listed. This shows us that you’ve done your homework and are serious about joining our team.
Use Our Website to Apply: Don’t forget to send us your application through our website! It’s the best way to ensure we see your message. Plus, while you’re there, take a look at our projects and get a feel for our culture – it might inspire you to add something extra to your application!
How to prepare for a job interview at PHAR Partnerships
✨Know Your Sponsorships
Before the interview, do your homework on recent football sponsorships and partnerships. Be ready to discuss specific examples that impressed you and why they worked. This shows your passion for the industry and your understanding of what makes a successful activation.
✨Showcase Your Project Management Skills
Prepare to talk about your experience managing multiple projects or stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your answers, highlighting how you kept everything on track and delivered results under pressure.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss how you approach collaboration. Share examples of how you've successfully worked with different stakeholders in the past, and how you ensure everyone is aligned towards common goals.
✨Stay Current with Trends
Familiarise yourself with the latest trends in football sponsorship and brand partnerships. Bring up any recent developments during your interview to demonstrate your proactive mindset and genuine interest in evolving the industry.
