Senior Marketing Manager – EU in Manchester

At Phagenesis, we are committed to transforming lives by eliminating the burden of neurogenic dysphagia.

As we transform into a high-performing global organization, we’re looking for exceptional individuals who thrive in fast-paced, evolving environments, and bring a strong sense of ownership and urgency to their work.

Our vision is clear—make Phagenyx the standard of care in ICU and acute care settings—and we need ambitious, mission-aligned talent to help us get there.

We put patients first, operate with courage and trust, and foster a culture that values innovation, accountability, and a challenger mindset.

Role Overview

The Senior Marketing Manager EU is an individual contributor responsible for driving downstream commercial marketing across key European markets, with a primary focus on the UK and Ireland, Germany, Austria, and broader EU expansion.

Reporting to the VP, Global Marketing, this role will own the day-to-day execution of EU marketing strategy from messaging and content localisation through to lead generation, field enablement, and programme onboarding support.

This is a hands-on, high-ownership role suited to an ambitious marketer who thrives in a commercial-stage environment.

You will work in close partnership with EU field colleagues, UK-based clinical and commercial teams, and global marketing leadership to build the commercial infrastructure that accelerates Phagenyx adoption across European hospital systems.

Key Responsibilities

• Messaging, Positioning & Content Localisation
• Adapt and localise the Phagenyx value proposition and messaging architecture for EU/UK audiences, ensuring resonance across key clinical stakeholders: neurologists, speech and language therapists (SLTs), stroke coordinators, intensivists, and hospital administrators.
• Develop EU-specific commercial content and collateral — including brochures, slide decks, clinical evidence summaries, and digital assets — that reflects local clinical practice, guideline language, and NHS/European health system context.
• Ensure all materials comply with EU/UK regulatory requirements, ABPI/ABHI codes of practice, and Phagenesis quality and legal review processes.
• Translate complex clinical evidence into compelling, accessible materials for both clinical and economic buyer audiences.
• Maintain brand consistency across all EU-facing touchpoints, applying translations and local market nuance throughout.
• Lead Generation & Demand Creation
• Design and execute EU/UK demand generation programmes targeting NHS Trusts, stroke units, critical care departments, and neurology services to build a qualified pipeline of prospective Phagenyx sites.
• Develop and manage digital campaigns, congress activations, and peer-to-peer initiatives to drive awareness and inbound interest.
• Build account segmentation frameworks and target account lists in partnership with the EU field team to prioritise high-value NHS and European hospital accounts.
• Track and report on lead volume, source quality, and conversion metrics; optimise programmes based on performance data.
• Support symposia, webinars, and educational events targeted at EU/UK healthcare professionals.
• Deal Velocity & Pipeline Acceleration
• Develop commercial tools designed to accelerate movement through the EU sales funnel — from clinical champion engagement through to Trust/hospital approval and first patient treatment.
• Build NHS-focused objection-handling resources, health economic models, and business case frameworks that address local commissioning pathways and budget holder priorities.
• Partner with EU Therapy Development Specialists to identify pipeline bottlenecks and develop targeted materials addressing clinical education, procurement support, or executive-facing business cases.
• Develop content supporting engagement with NHS commissioners, Integrated Care Boards (ICBs), and equivalent European payer/decision‑making bodies.
• Maintain awareness of EU reimbursement landscapes and ensure commercial materials are aligned to local funding context.
• Implementation, Onboarding & Programme Optimisation
• Develop and maintain EU/UK‑specific onboarding and implementation resources supporting rapid, high‑quality site activation — spanning programme initiation, clinical training materials, patient selection tools, and ongoing programme optimisation content.
• Adapt global site integration materials for NHS and European hospital environments, including UK (NBM) and IRE/EU (NPO) conventions and local FEES/DIGEST practice.
• Develop quarterly business review frameworks that help sites demonstrate programme impact and drive continued engagement.
• Field Enablement & Sales Support
• Equip the EU field team with best‑in‑class sales enablement tools: pitch decks, clinical evidence summaries, competitive differentiation resources, and customer‑facing leave‑behinds tailored to European markets.
• Provide ongoing field support through content refreshes, new indication or study updates, and real‑time responses to competitive or clinical questions.
• Support KOL engagement and advisory activities in collaboration with EU Medical/Clinical Affairs.
• Manage EU congress and conference presence — including stand logistics, symposium content, and follow‑up materials.
• Maintain the EU/UK marketing calendar and align commercial programmes with key clinical events, guideline cycles, and product milestones.
• Cross‑functional Collaboration & Commercial Operations
• Work in close partnership with global marketing leadership to ensure EU programmes are aligned with overarching commercial strategy while remaining locally relevant.
• Collaborate with EU Medical/Clinical Affairs to ensure all commercial activity is evidence‑based, compliant, and integrated with medical education initiatives.
• Monitor EU competitive landscape and contribute to competitive intelligence updates.
• Manage EU marketing budget responsibly; track spend against outcomes and report to VP, Global Marketing.
• Maintain all EU materials in compliance with ABPI/ABHI standards, MDR requirements, and Phagenesis quality systems.

Essential Experience

• Bachelor’s degree required; MBA or postgraduate business qualification preferred.
• 5–8 years of downstream/commercial marketing experience in medical devices, medtech, or a related healthcare sector.
• Demonstrated experience developing commercial content, sales enablement tools, and demand generation programmes in the UK or European healthcare market.
• Solid understanding of the NHS structure, commissioning landscape, and hospital purchasing environment; familiarity with Integrated Care Boards (ICBs) and NICE processes advantageous.
• Excellent written and verbal communication skills in English; experience working cross‑functionally with field sales, clinical/medical affairs, and regulatory/legal teams.
• Proficiency in Microsoft Office suite; experience with CRM platforms (e. g. Salesforce) and marketing tools (e. g. Hub Spot or equivalent).
• Highly organised and self‑directed; comfortable managing multiple priorities in a fast‑paced, early‑stage commercial environment.
• Willingness to travel approximately 25–35% across UK and EU markets (field rides, congresses, site visits, advisory boards).
• Right to work in the UK or Germany.

Desirable Experience

• Experience in neurology, stroke, critical care, dysphagia, or a similarly complex, evidence‑intensive therapeutic area.
• Familiarity with ABPI and/or ABHI codes of practice and EU medical device marketing compliance requirements.
• Background in launching or building market awareness for a novel or first‑in‑class device in the NHS or European markets.
• Experience supporting the development of health economic models, commissioning business cases, or working with NICE submissions.
• Start‑up or early‑commercial‑stage company experience; comfort operating without a large marketing infrastructure.
• Additional European language skills (German, French, or Spanish) advantageous for broader EU market engagement.
• Familiarity with NHS procurement pathways, framework agreements, and tariff‑based reimbursement (e. g. HRG codes).

Skills & Capabilities

• Strong commercial instinct with the ability to build content and programmes that drive tangible pipeline and revenue impact.
• Excellent written communication skills; proven ability to produce high‑quality clinical and commercial content independently.
• Strong project management skills; able to juggle multiple workstreams, deadlines, and stakeholders without losing quality.
• Comfortable operating with autonomy in a resource‑light environment while maintaining alignment with global leadership.
• Collaborative and credible with clinical and field‑facing colleagues; able to earn trust quickly in a science‑driven environment.
• Data‑literate; able to interpret performance metrics and translate insight into programme decisions.
• Additional Information

Competitive salary and performance‑related bonus.

Company pension, private healthcare, and comprehensive benefits.

Hybrid working.

Phagenesis is an equal opportunities employer committed to creating an inclusive environment for all employees.

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