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- Tasks: Help bring our brand plans to life through exciting multi-channel campaigns.
- Company: Join PGL, a leader in outdoor adventures and youth development.
- Benefits: Enjoy 20 days annual leave, with potential for up to 30 days!
- Why this job: Make a real impact on young people's lives while developing your marketing skills.
- Qualifications: Marketing qualification and experience in multi-channel campaigns required.
- Other info: Dynamic team environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
PGL is shaping the next generation through extraordinary residential adventures. Our award‑winning programmes help children discover the fun of being outdoors, promote wellbeing, develop character, and build real‑world skills for life. We’re part of something bigger – PGL Beyond, a network of educational travel brands that empower young people to explore, grow and thrive through exceptional experiences that go beyond the classroom.
As an Assistant Brand Manager you’ll play a key role in helping us bring our brand plans to life across the respective market and our PGL Beyond brands. Working closely with the wider marketing team, you’ll support the creation, delivery and evaluation of multi‑channel campaigns that inspire our audiences and showcase what makes PGL Beyond special. You’ll also help us stay on top of what’s happening in our market by monitoring customer behaviour, competitor activity and emerging trends, using these insights to shape future activity and keep our marketing fresh, relevant and impactful.
Qualifications
- Professional qualification in marketing or related undergraduate/post‑graduate study
- Previous experience within a marketing, product marketing or communications role
- Strong experience in multi‑channel and email marketing
- Innovative thinker and exceptional written communication skills, confident in copywriting, storytelling and content creation
- Online marketing experience, including email and managing company/brand social media accounts
- An excellent organiser, able to manage multiple projects, objectives and deadlines
- Strong business acumen and understanding of brand identity/positioning
- Effective communication and presentation skills
EEO Statement
Fair pay and benefits for all
Benefits
Happy holidays – 20 days annual leave (up to 30 days +
Assistant Brand Manager in Burnley employer: PGL Travel
Contact Detail:
PGL Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager in Burnley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at PGL. Building relationships can give us the inside scoop on job openings and help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and campaigns. This is a great way for us to showcase our creativity and experience beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching PGL and its brands. Understand their mission and values, and think about how your skills align with their goals. We want to show that we’re not just a good fit, but the perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us that you’re genuinely interested in being part of the PGL family. Don’t miss out!
We think you need these skills to ace Assistant Brand Manager in Burnley
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for PGL and our mission shine through. We want to see how you connect with our values and how you can contribute to making our brand even more impactful.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and communications. We’re looking for specific examples of your work in multi-channel campaigns and how you've used insights to drive results. Tailoring your application to reflect this will make you stand out!
Be Creative with Your Writing: As an Assistant Brand Manager, strong written communication is key. Use your application to showcase your copywriting and storytelling skills. We love innovative thinkers, so don’t be afraid to let your creativity flow in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at PGL Travel
✨Know the Brand Inside Out
Before your interview, dive deep into PGL's mission and values. Understand their programmes and how they empower young people. This knowledge will help you connect your skills to their goals and show that you're genuinely interested in being part of their journey.
✨Showcase Your Marketing Savvy
Prepare examples of your previous marketing experiences, especially in multi-channel campaigns. Be ready to discuss specific projects where you’ve used innovative thinking and effective communication. Highlight your ability to analyse customer behaviour and trends, as this is crucial for the role.
✨Demonstrate Your Organisational Skills
As an Assistant Brand Manager, you'll juggle multiple projects. Share strategies you've used to stay organised and meet deadlines in past roles. Consider using a real-life example to illustrate how you managed competing priorities effectively.
✨Engage with Storytelling
Since storytelling is key in marketing, prepare to discuss how you've crafted compelling narratives in your work. Bring along samples of your copywriting or content creation that showcase your ability to engage audiences and convey brand identity.