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For Companies At a Glance
- Tasks: Help bring our brand plans to life through exciting multi-channel campaigns.
- Company: Join PGL, a leader in outdoor adventures and youth development.
- Benefits: Enjoy 20+ days of holiday, volunteer time off, and exclusive discounts.
- Why this job: Make a real impact on young people's lives while growing your marketing skills.
- Qualifications: Marketing qualification and experience in multi-channel campaigns required.
- Other info: Be part of a diverse team that values personal growth and unique perspectives.
The predicted salary is between 28800 - 43200 £ per year.
A Place to Thrive PGL is shaping the next generation through extraordinary residential adventures. Our award‑winning programmes help children discover the fun of being outdoors, promote wellbeing, develop character, and build real‑world skills for life. We’re part of something bigger – PGL Beyond, a network of educational travel brands that empower young people to explore, grow and thrive through exceptional experiences that go beyond the classroom.
Role Overview
As an Assistant Brand Manager you’ll play a key role in helping us bring our brand plans to life across the respective market and our PGL Beyond brands. Working closely with the wider marketing team, you’ll support the creation, delivery and evaluation of multi‑channel campaigns that inspire our audiences and showcase what makes PGL Beyond special. You’ll also help us stay on top of what’s happening in our market by monitoring customer behaviour, competitor activity and emerging trends, using these insights to shape future activity and keep our marketing fresh, relevant and impactful.
Qualifications
- Professional qualification in marketing or related undergraduate/post‑graduate study
- Previous experience within a marketing, product marketing or communications role
- Strong experience in multi‑channel and email marketing
- Innovative thinker and exceptional written communication skills, confident in copywriting, storytelling and content creation
- Online marketing experience, including email and managing company/brand social media accounts
- An excellent organiser, able to manage multiple projects, objectives and deadlines
- Strong business acumen and understanding of brand identity/positioning
- Effective communication and presentation skills
EEO Statement
Fair pay and benefits for all
Benefits
- Happy holidays – 20 days annual leave (up to 30 days + bank holidays), extra day off on your birthday and opportunity to purchase additional leave
- Paid time‑off to volunteer your time to worthwhile causes
- Sector‑leading family‑friendly policies and a contributory pension
- 24/7 access to our Wellbeing Hub and Employee Assistance Program
- Access to our financial wellbeing platform for financial support if you need it
- Big savings and exclusive perks at 100s of high‑street retailers
- PGL discounted holidays and 20% discount in all our on‑site shops
Our Culture
Be a part of a company that values excellence and personal advancement. We will prioritise your professional growth with tailored career development opportunities, mentorship programmes and ongoing training. No matter your background, ethnicity, age, neurodivergence or anything else… PGL is a place to be yourself, realise your full potential and celebrate what makes you brilliantly unique.
Assistant Brand Manager employer: PGL Travel
Contact Detail:
PGL Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in marketing, especially any campaigns you've been part of. This will give you an edge when chatting with hiring managers about your experience.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like PGL, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its values. Understand what makes PGL special and be ready to discuss how you can contribute to their mission. Tailoring your approach shows you're genuinely interested!
We think you need these skills to ace Assistant Brand Manager
Some tips for your application 🫡
Show Your Passion for the Outdoors: When you're writing your application, let your love for outdoor adventures shine through! We want to see how you connect with our mission at PGL and how you can help inspire others to enjoy the great outdoors.
Tailor Your Experience: Make sure to highlight your relevant marketing experience in a way that aligns with our brand values. Use specific examples of past campaigns you've worked on that demonstrate your skills in multi-channel marketing and storytelling.
Be Creative and Authentic: We’re looking for innovative thinkers, so don’t be afraid to showcase your unique voice in your application. Whether it’s through your cover letter or CV, let your personality come through while keeping it professional!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for this exciting role!
How to prepare for a job interview at PGL Travel
✨Know the Brand Inside Out
Before your interview, dive deep into PGL's mission and values. Understand what makes their programmes unique and how they contribute to children's development. This knowledge will help you articulate how your skills align with their goals.
✨Showcase Your Multi-Channel Marketing Skills
Be ready to discuss your experience in multi-channel campaigns. Prepare examples of past projects where you successfully engaged audiences through various platforms. Highlight your innovative thinking and how you can bring fresh ideas to PGL Beyond.
✨Demonstrate Your Analytical Side
PGL values insights from customer behaviour and market trends. Come prepared with examples of how you've used data to inform marketing strategies. This shows that you can contribute to keeping their marketing relevant and impactful.
✨Practice Your Storytelling Skills
As an Assistant Brand Manager, storytelling is key. Prepare a few anecdotes that showcase your copywriting and content creation abilities. Make sure to convey your passion for engaging audiences and how you can help PGL tell its story effectively.