At a Glance
- Tasks: Lead innovative marketing campaigns for global golf events and drive audience engagement.
- Company: Join the European Tour group, a leader in global golf events.
- Benefits: Hybrid working, competitive salary, and a chance to shape marketing strategies.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in sports marketing and engage millions of fans worldwide.
- Qualifications: Proven marketing experience, strong project management, and creativity.
The predicted salary is between 50000 - 65000 £ per year.
The European Tour group is one of the world’s pre-eminent golf organisations. We are responsible for running the world-famous DP World Tour, Staysure Legends Tour & HotelPlanner Tour. We also organise, alongside the PGA of America, golf’s greatest team contest - the Ryder Cup.
We’re looking for a Senior Marketing Manager to join our Marketing team and play a key role in delivering standout campaigns and strategies across our global events portfolio. This is a high-impact role where you’ll lead the planning and delivery of event marketing campaigns across the UK and Europe, driving ticket sales, audience growth, and commercial performance. You’ll combine strategic thinking with hands-on delivery, managing campaigns, projects, and people to bring our events to life.
As Senior Marketing Manager, you will:
- Lead Event Marketing Strategy & Delivery
- Lead Event Marketing activity and planning across the UK and Europe, ensuring consistent, creative, data-driven and high-quality campaign delivery.
- Shape the event marketing strategy alongside the Head of Marketing and Marketing Managers, including objectives, budgets, agency model and approach.
- Drive creative, data-led campaigns that deliver measurable commercial results.
- Balance hands-on campaign ownership with oversight of wider team output.
- Manage and Develop the Team
- Manage and support event marketing team, providing clear direction, challenging thinking, and bring wider business context into planning.
- Build strong collaboration and effective ways of working across the function and across the wider Tour.
- Drive Campaign Innovation & Performance
- Evolve our 360° marketing approach, including audience targeting, channel planning and go-to-market strategy.
- Identify new promotional opportunities such as influencers, partnerships and local activations.
- Work closely with Insights team to review reporting frameworks and testing plans, to ensure future campaigns are optimized and insights are actionable.
- Lead Projects & Cross-Functional Workstreams
- Manage key marketing workstreams across multiple events (e.g. influencer strategy, hospitality marketing, content and merchandise promotion).
- Collaborate with Championship Management, Premium Experience, Brand and wider Marketing teams to ensure aligned and impactful delivery.
- Collaborate with agencies to develop impactful creative assets, PR ideas and campaign, including reviewing content strategy and agency model.
- Contribute to Wider Marketing Initiatives
- Contribute to cross-functional marketing projects that support broader commercial, audience and brand growth objectives.
About You
You’ll bring a combination of strategic thinking, creativity and delivery focus.
Experience & Skills
- Proven experience in a marketing role.
- Experience working with agencies, including briefing creative and media partners.
- Strong understanding of digital and offline marketing channels, including email and paid media.
- Experience managing multiple projects in a fast-paced environment.
- Understanding of Content & Influencer Marketing.
- Experience managing people, projects or agencies.
Personal Attributes
- Highly organised with strong project management skills.
- Creative, proactive and solutions-focused.
- Data-driven, with strong analytical and decision-making skills.
- Collaborative, with the ability to influence and build relationships across teams.
- Positive, driven and hands-on in approach.
Nice to Have
- Experience in sport, events or ticket marketing.
- Knowledge of golf (not essential).
- Brand or influencer marketing experience.
Additional Information
- Hybrid working between Wentworth, Holborn agency offices and home.
- Occasional travel to events required.
This is a unique opportunity to be at the heart of one of global sport’s leading tours, delivering campaigns that engage millions of fans and partners worldwide. You’ll play a key role in shaping how we market our events, with the autonomy to make an impact and the support of a collaborative, ambitious team. The European Tour group promote diversity, equality, and inclusion. We ensure that we make employment decisions by matching our business needs with skills and experience of candidates, regardless of anything.
Senior Marketing Manager employer: PGA European Tour
Join the European Tour group as a Senior Marketing Manager and immerse yourself in a vibrant work culture that champions creativity, collaboration, and innovation. With hybrid working options between Wentworth and Holborn, you will have the flexibility to thrive while leading impactful marketing campaigns for world-renowned golf events. Our commitment to employee growth and diversity ensures that you will not only contribute to our success but also develop your skills in a supportive environment that values your unique perspective.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PGA European Tour and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PGA European Tour are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PGA European Tour on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PGA European Tour. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PGA European Tour. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PGA European Tour:Show us that you’ve done your homework! In your application, briefly mention what you admire about PGA European Tour’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PGA European Tour
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PGA European Tour will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PGA European Tour, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
