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- Tasks: Drive lead generation and optimise digital campaigns while supporting UK marketing initiatives.
- Company: Join PFM Intelligence Group, a collaborative international business with a down-to-earth culture.
- Benefits: Enjoy hybrid working, real ownership, and opportunities for skill development and career growth.
- Other info: Be part of a dynamic environment that values initiative and continuous improvement.
- Why this job: Make a real impact in a growing team at the intersection of data, retail, and technology.
- Qualifications: 3-5 years in online marketing with a strong analytical mindset and interest in AI.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking for a driven and hands-on Online Marketer to join our global marketing team, with a strong focus on the UK market. This is a unique hybrid role combining performance marketing and local execution. You’ll be responsible for generating high-quality leads through digital channels while supporting UK campaigns, events, and commercial initiatives. You’ll report directly to our global marketing lead and act as the key marketing partner for the UK business. You will play a pivotal role in making our performance marketing ready for global scaling and constantly seeking out the opportunity to integrate AI into our Marketing strategy.
What You’ll Do
- Performance Marketing
- Plan, execute, and optimise paid campaigns (Google Ads, LinkedIn, Display, Bing)
- Drive lead generation and continuously improve conversion performance
- Test, learn, and scale campaigns based on data
- Constantly monitor AI tooling and opportunities to improve our performance
- Support UK campaigns in collaboration with Sales
- Coordinate local events and initiatives
- Adapt global campaigns for the UK market
- Create and optimise content for ads, landing pages, and email campaigns
- Ensure consistent messaging across channels
- Track and analyse campaign performance
- Turn data into actionable insights
What You’ll Bring
- 3–5 years’ experience in online marketing (B2B or SaaS preferred)
- Proven track record in performance marketing and lead generation
- Experience with Google Ads, LinkedIn Ads, Display, and Bing
- Strong analytical mindset and data-driven approach
- Strong interest & experience with AI and automation to improve marketing performance, e.g. Claude, N8N (huge Pre!)
- Proactive and hands-on, with a sense of ownership
- Comfortable working in an international, fast-moving environment
What We Offer
- A key role in a growing international business where you can directly influence UK marketing performance
- Real ownership — the freedom to test, learn, and scale what works
- A collaborative and ambitious global team, working across markets and disciplines
- Hybrid working model (3 days in the office) with flexibility built in
- The opportunity to work at the intersection of data, retail, and technology
- A culture that values initiative, continuous improvement, and practical innovation
- Room to develop your skills, take on more responsibility, and grow with the business
About PFM
PFM Intelligence Group helps organisations make smarter decisions by turning complex movement data into clear, actionable insight. Using innovative technology and advanced analytics, we support clients across retail, transport and public spaces to better understand how people use places and how those places can work better for everyone. We’re an international business with a strong European footprint and a collaborative, down to earth culture. Our teams work across borders and disciplines, combining technical expertise with real world understanding to deliver practical, high quality solutions. At PFM, we value curiosity, ownership and teamwork. We’re growing, evolving and investing in our people and we’re always looking for individuals who want to make a meaningful contribution while developing their own skills and career.
Online Marketer in Redditch employer: PFM Intelligence Group
Contact Detail:
PFM Intelligence Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online Marketer in Redditch
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in online marketing. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in performance marketing and AI integration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Online Marketer in Redditch
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Online Marketer role. Highlight your experience with performance marketing and lead generation, especially in the UK market. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for online marketing and how you can contribute to our team. Don’t forget to mention your interest in AI and automation – it’s a big plus for us!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to improve campaign performance. This will show us that you have the analytical mindset we’re after.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at PFM Intelligence Group
✨Know Your Performance Marketing
Make sure you brush up on your performance marketing knowledge, especially around Google Ads, LinkedIn Ads, and other platforms mentioned in the job description. Be ready to discuss specific campaigns you've managed and the results you've achieved. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've tracked campaign performance and turned insights into actionable strategies. This will demonstrate your data-driven approach and ability to optimise campaigns effectively.
✨Emphasise Your AI Knowledge
With a focus on integrating AI into marketing strategies, be prepared to discuss any experience you have with AI tools or automation. If you’ve worked with platforms like Claude or N8N, mention how they helped improve your marketing performance. This will highlight your forward-thinking attitude and adaptability in a fast-moving environment.
✨Prepare for Local Market Insights
As this role is focused on the UK market, do some research on current trends and challenges in online marketing within the region. Be ready to share your thoughts on how global campaigns can be adapted for local audiences. This shows that you’re proactive and understand the nuances of the market, which is crucial for success in this position.