At a Glance
- Tasks: Lead the digital experience for healthcare professionals at Pfizer, shaping innovative products and strategies.
- Company: Join Pfizer, a global leader in healthcare innovation and digital transformation.
- Benefits: Enjoy a competitive salary, performance bonuses, and comprehensive health benefits.
- Other info: Hybrid work environment with excellent career growth opportunities and a focus on AI and digital health.
- Why this job: Make a real impact on clinician engagement and redefine healthcare experiences.
- Qualifications: 12+ years in digital product leadership with a strong understanding of healthcare ecosystems.
The predicted salary is between 60000 - 75000 £ per year.
Role Summary
The Sr. Director, HCP Products leads the full clinician digital experience at Pfizer and acts as the mini-GM for all HCP-facing digital products, anchored by PfizerPro and Prime. This is a net-new, global senior leadership role within DPX, reporting to the VP, DPX, and is among the most critical hires in the function. The role carries end-to-end accountability for the clinician experience (core platform journeys, engagement, personalization, and loyalty) across Pfizer’s owned HCP surfaces and the third-party clinical channels where HCPs increasingly start.
Beyond running today’s surfaces, this leader defines the ecosystem strategy for HCP products: the role each owned property plays, where the highest-value clinician experiences should live, and how Pfizer shows up coherently across surfaces it owns and surfaces it never will. As a global role, it ensures core HCP platforms serve clinicians across markets, working closely with International Ecosystem Strategy to keep the experience from being US-only by default.
The position combines product leadership with a strategic mandate to redefine what Pfizer’s HCP surfaces should become, at the rhythm and regulatory complexity specific to clinician audiences. The leader owns the HCP surface as a product, not a portfolio of projects, setting HCP experience standards in partnership with Design coordinate on surface roles, journey hand-offs, and experience standards.
Shape how Pfizer shows up across the clinical channels where HCPs increasingly begin (e.g., Doximity, OpenEvidence, medical knowledge platforms), defining experience standards and product integration in coordination with Media and partnership owners rather than owning media buying or the partner relationship. Partner with owners of Pfizer’s other HCP-facing channels (email marketing, social media, CFC, etc.) to drive an aligned omnichannel HCP experience, coordinating journey orchestration, message harmony, and influencing experience standards rather than owning those channels.
Partner with ZTO to incubate and graduate new features and next-generation HCP surfaces into the core product line. Run the HCP channel against an explicit run/improve/explore capacity split, and work with embedded Program Management (dotted line to Operations) so launch, MLR sequencing, and release coordination protect product quality through the last mile.
Leadership
Build and lead the HCP Products team, including the Director, Core HCP Products as day-to-day platform owner, plus capability PMs and the optimization team. As a member of the DPX leadership team, contribute to shared leadership priorities, including building the AI-native operating model and the hiring, development, and retention approach that makes DPX a destination for frontier AI and digital-health talent inside a regulated company. Model data-informed, user-first decision-making and influence across a complex matrixed organization (Brand, Medical, GTM, Digital, Analytics).
Qualifications
- 12+ years in digital product, product strategy, or digital experience leadership, with a track record of owning a surface or platform end-to-end and delivering measurable business outcomes.
- Deep understanding of the healthcare ecosystem and HCP/clinician engagement, including the regulatory complexity (MLR) specific to clinician-facing digital.
- Experience delivering digital products across multiple markets/geographies, balancing global consistency with local needs.
- Demonstrated command of analytics and experimentation: setting metrics, running structured optimization programs, and making evidence-based roadmap decisions.
- Demonstrated ability to set product vision and ecosystem strategy and translate it into shipped product, not just strategy decks.
- Strong command of modern digital platforms and emerging technologies (AI, personalization, experience management) and a point of view on what they make buildable now.
- Proven success building and leading high-performing product teams and operating effectively in a matrixed, fast-paced environment.
- Exceptional influencing and executive communication skills.
- Bachelor’s degree required.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including influencing and collaborating with peers, developing and coaching others, and overseeing and guiding the work of colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information
Work Location Assignment: Hybrid. The annual base salary for this position ranges from $214,900.00 to $358,100.00. The role is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share-based long-term incentive program. Benefits include a 401(k) plan with Pfizer matching contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental, and vision coverage.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
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