At a Glance
- Tasks: Lead data-driven strategies to support Pfizer's commercial brand decisions and drive impactful insights.
- Company: Join Pfizer, a leading pharmaceutical company dedicated to transforming patient lives.
- Benefits: Enjoy a flexible workplace, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and patient-centric solutions.
- Why this job: Make a real difference in healthcare by leveraging analytics to influence strategic decisions.
- Qualifications: Bachelor's degree in a quantitative field; experience in business analytics or marketing preferred.
The predicted salary is between 72000 - 88000 £ per year.
As a function in the Global Commercial Analytics (GCA) division within Pfizer, Integrated Insights & Strategy plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The IIS Senior Manager is accountable for the delivery of high quality and impactful strategic business decision support to business leaders in the UK. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the Commercial leaders in the UK.
The IIS Senior Manager is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep TA expert, capable business analyst, agile project manager, and a proactive thought partner.
As the Senior Manager, the scope will encompass multi-brand project leadership and ownership, OnePfizer SPOC responsibilities liaising with above country stakeholders where relevant, acting as a peer coach to the IIS Managers in the team, while also being the country’s IIS lead’s right hand and surrogate when required. The IIS Senior Manager can also be acting as a thought partner for the other Managers in the team guiding them on the direction and potentially be involved also in above-market projects/responsibilities.
ROLE RESPONSIBILITIES
Reporting to the UK IIS Lead, the IIS TA Lead will serve as the analytics expert to Marketing and Sales teams in the UK. The successful candidate should expect to be working across portfolio demands, influencing country and above country stakeholders, and to be representing the IIS function and the country IIS lead when necessary. Key accountabilities include (but are not limited to) the following:
- Market and Brand Analytics
- Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
- Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed.
- Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders.
- Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage.
- Proactively identify the need for resources/capabilities to deliver against analytic priorities.
- Performance Management/Forecasting/Operating Plan Support
- Proactively assess portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained.
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions.
- Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
- PMR Management
- Develop, commission and contract innovative and impactful market research, as needed, through approved vendors.
- Create and manage budgets associated with assigned activities.
- Accountable for meeting compliance and corporate SOP obligations of primary market research.
- Cross Functional Collaboration
- Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities.
- Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals.
- Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders.
- Facilitate best practice sharing and knowledge management.
REQUIRED QUALIFICATIONS, SKILLS AND EXPERIENCE
- Bachelor’s degree required, Masters preferred in a quantitative discipline.
- Significant multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field.
Preferred Qualifications
- Knowledge of the pharmaceutical industry in the UK, including relevant data sources required to understand and generate insights about the market.
- Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired. SQL helpful also.
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches.
- Demonstrated to act as a strategic partner to commercial leadership and senior stakeholders.
- Capacity to quickly establish relationships of trust and credibility across all levels of the organization and in collaboration with all relevant functions.
- Innovative and agile mindset; self-starter, proactive collaborator.
- Demonstrated analytics & insights expert with an aptitude for translating insights and analytics into actions and business decisions via storytelling.
- Demonstrated business acumen, ideally in pharma industry or healthcare.
- Demonstrated project management skills.
- Vendor management (e.g. PMR suppliers, Data vendors).
- Fluency in English.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Limited business travel required.
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
DisAbility Confident
We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Integrated Insights & Strategy Senior Manager UK employer: Pfizer
At Pfizer, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee well-being and professional growth. Our hybrid work model fosters flexibility, allowing you to balance your personal and professional life while contributing to groundbreaking advancements in healthcare. With a commitment to diversity and a focus on empowering our employees, you'll find meaningful opportunities to make a real impact in the lives of patients around the world.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Insights & Strategy Senior Manager UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pfizer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pfizer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pfizer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pfizer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Integrated Insights & Strategy Senior Manager UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pfizer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pfizer:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pfizer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pfizer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pfizer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pfizer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
