Emblaveo & Zavicefta Brand Marketing Lead (BML) – ICO Region

Emblaveo & Zavicefta Brand Marketing Lead (BML) – ICO Region

Role Summary

We are seeking a bold, strategic, and collaborative leader to join the ICO Specialty Care Hospital team in a high-impact regional role that combines portfolio brand strategy ownership, cross-functional leadership, and tactical excellence.

As Emblaveo & Zavicefta Brand Marketing Lead (BML), you will be at the forefront of a transformative growth opportunity for the Hospital Antibacterials portfolio. Leading two strategically co-positioned antibacterial therapies across the International Commercial Office (ICO) region, including a launch brand (Emblaveo) with many key markets having yet to launch, you will shape a unified market strategy that maximizes the synergies between Emblaveo and Zavicefta while driving competitive advantage in a dynamic multi drug-resistant antibacterial landscape.

This role offers a unique opportunity to lead integrated brand strategy across a co-marketed portfolio, drive country-level execution, and influence across a complex matrix while delivering meaningful clinical and commercial impact for patients and healthcare systems. Managing dual-product complexity as a strategic asset, you will be catalysts for innovation in multi drug-resistant antibacterial treatment paradigms across the ICO.

As the Emblaveo & Zavicefta brand champion in ICO, you will lead the development of comprehensive strategic and tactical brand plans, performance metrics, and customer-centric content that leverage the distinct value propositions of each product while capitalizing on their complementary positioning. With no dedicated Global Hospital team, this role is the strategic anchor for both products across the region and above, ensuring consistency, agility, and excellence in execution across all country markets.

Role Responsibilities

Marketing Leadership & Strategic Execution – Portfolio Perspective

• Serve as the ICO regional expert for Emblaveo & Zavicefta, leading integrated brand strategy and execution while maintaining the distinct positioning and clinical utility of each product.

• Chair the regional governance table with country teams, Customer Content Managers (CCM) and enabling functions; orchestrate alignment on both individual product strategies and portfolio-level initiatives.

• Keep Area Commercial Leads (ACLs) and country teams aligned on regional strategy, product differentiation, and co-marketing opportunities.

• Lead market research and competitive insight generation to inform planning and identify multi drug-resistant antibacterial market opportunities, treatment patterns, and customer needs.

• Develop and execute regional strategic and tactical brand plans—both product-specific and portfolio-integrated—aligned with cross-functional and local market needs.

• Support CCM to drive omnichannel content creation and adaptation with CoLab and external agencies; track country-level engagement and reach metrics to continuously refine strategy and maximize portfolio impact.

• Oversee global product supply management and allocations in collaboration with cross-functional team (PGS, CPM, etc.)

• Chair JDC/JCC committee in collaboration with North America license holder & partner

• Identify and scale best practices across both brands to optimize competitive positioning and market impact; champion cross-product learning and synergy opportunities.

• Lead the co-positioning strategy with country commercial teams, ensuring that Emblaveo and Zavicefta are positioned as complementary solutions within the multi drug-resistant antibacterial treatment paradigm.

Performance & Financial Accountability – Dual-Product Focus

• Track and report brand performance for both Emblaveo and Zavicefta across ICO using financial and non-financial KPIs; maintain visibility on portfolio-level performance drivers.

• Co-lead LRF, LE/OP, and monthly performance processes with the Commercial Lead; provide actionable insights on product dynamics, competitive threats, and market opportunities.

• Identify emerging market opportunities and contribute to strategic scenario modeling for both individual products and the combined portfolio.

• Provide mid- and long-term brand outlooks and develop growth plans that inform investment decisions, tactical planning, and resource allocation across the multi drug-resistant antibacterials portfolio.

Internal Communications, Stakeholder Engagement & Upskilling

• Lead internal brand communications for both products, including training materials, market updates, and expert sessions that enhance field team capability and market understanding.

• Promote continuous learning, best practice sharing and tactical workshops; foster a collaborative environment where product teams and country organizations share insights and innovations.

• Build and maintain strong relationships with key stakeholders—including Sebastien Martel (Commercial Lead), country brand teams, external agency partner representatives, and cross-functional partners—to ensure alignment and support.

Qualifications

• Bachelor's degree required; advanced scientific degree (M.Sc., Ph.D.) in microbiology, infectious diseases, pharmacology, or related field, or MBA preferred.

• Extensive marketing experience in anti-infectives, multi drug-resistant antibacterials, or hospital/specialty care product management; demonstrated expertise in complex, multi-indication portfolio management preferred.

• Proven success in global or regional marketing roles with strong financial acumen and experience managing P&L accountability. Local market experience preferred.

• Experience working across countries and cultures in matrix environments; demonstrated ability to influence and lead without direct authority.

• Strong interpersonal, communication, and presentation skills; ability to engage effectively with clinical, commercial, and commercial partner stakeholders.

• Advanced experience in portfolio management, brand strategy, and competitive positioning; demonstrated capability in managing multiple products and strategic initiatives concurrently.

• Demonstrated fluency in AI-driven tools and approaches, with an innovative and pioneering mindset. Experience leveraging solutions (e.g., Copilot, Copilot Agents, Claude, GenAI) is required.

• Executive presence and emotional intelligence, with a track record of building trust and influencing beyond direct accountability.

Organizational Relationships

• Sebastien Martel, Commercial Lead – Emblaveo & Zavicefta

• Philip Havmose and Farah Deguara, Portfolio Marketing Team Members

• Country Brand Team Members (across all ICO and EMCO markets)

• Emerging Markets (EMCO) Representatives (EMCO BML, RTALs, EMGL)

• China Brand Teams (CBL and TA Leads)

• Global Supply Management cross-functional team (CPM & PGS)

• North America license holder POC

• CMO and External Agency Partner Representatives

• ICO Customer Content Managers

• ICO Commercial Strategic Projects Team Members

• ICO Area Commercial Leads (ACLs)

• Regional and country medical, market access, and commercial partners

• Cross-Functional Partners (Finance, Market Research, Regulatory Affairs)

Why This Role?

This is a strategic leadership position for an innovative marketer who thrives in complexity and sees portfolio management as a competitive advantage. You'll shape the commercial trajectory of two complementary multi drug-resistant antibacterial products, lead a skilled team of country marketers, and deliver meaningful impact in a therapeutic area with significant unmet patient needs. The role offers visibility across the ICO, career development opportunities, and the chance to define best practices in co-positioned brand management within Pfizer's Hospital business.


This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.



Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.


Marketing and Market Research