ROLE SUMMARY
The International Commercial Office will establish a commercial operating model for brepocitinib, a TYK2/JAK1 inhibitor. Our initial indication (pending regulatory approval) is focused on dermatomyositis, a rare chronic systemic autoimmune disease characterized by muscle weakness and skin rashes.
The International Market Development Lead position is critical to shaping the market ahead of the Brepocitinib launch and driving sustained patient access. Brepocitinib is a priority brand within the ICO portfolio with significant opportunity to drive impact for patients and sustainable growth for Pfizer. As Pfizer has the ex-US and ex-Japan rights, ICO will lead the end-to-end launch of Brepo across all International markets.
As is often the case in Rare Diseases, the patient journey is complex and the treatment algorithm varies widely internationally and even within countries. Once diagnosed, patients are predominantly treated in centres of excellence but a broad range of specialties are involved in their care. The fact that two competitors are expected close to Brepo launch only heighten the importance of effective market development and this makes this role both challenging and attractive.
ROLE RESPONSIBILITIES
Lead on the Centre of Excellence (COE) uptake acceleration strategy across international markets, partnering with countries to ensure best-in-class adoption of Brepocitinib
Own the end-to-end patient journey for Brepocitinib internationally, identifying key barriers and opportunities across the diagnosis, treatment and monitoring pathway.
Partnering with medical colleagues to ensure a clear definition of the target patient profile for Brepo at launch and how that then expands as COEs grow their prescribing
Work cross-functionally with our Market Access and Medical colleagues to ensure alignment in market development activities, whilst ensuring rigorous compliance to all PFE policies
Lead the International Medical Education (Med Ed) strategy, ensuring physicians understand the significant treatment gap that currently exists pre-launch and the benefits of Brepocitinib in addressing those post launch
Lead on Brepo KOL strategy for the ICO, partnering with Global colleagues as appropriate & building out a plan that engages KOLs effectively in launch planning
Lead the international unbranded disease awareness campaign for dermatomyositis (DM), driving increased diagnosis rates and broadening the pool of patients who can benefit from Brepocitinib at launch
Partner with the Commercial Lead and x-functional team to ensure market development activities are fully integrated with the broader launch plan and that progress is regularly reported to senior leadership
Drive Market Development Performance Tracking
Leverage AI and digital tools across all market development activities, from patient journey analytics and COE targeting to campaign personalisation and Med Ed delivery, to drive accelerated market shaping and brand adoption
REQUIRED SKILLS, EXPERIENCE AND QUALIFICATIONS
Significant experience in Regional/Global Marketing Teams with demonstrated capability of working across countries and cultures.
Demonstrated successful track record in managing virtual teams and matrix.
Extensive and multiple years of Marketing experience.
Broad knowledge and experience of the relevant healthcare and pharmaceutical environment.
Commercial/portfolio management experience, including accountability for revenues/operating expenses (P&L), asset allocation, value and cost driver decisions.
Exceptional ability to manage varying priorities and stakeholders.
Senior Level executive presence and emotional intelligence, with a track record of influencing beyond direct areas of accountability.
AI Fluency: Proficient in leveraging artificial intelligence tools and technologies to drive commercial insights, optimize decision-making, and support innovation. Able to navigate emerging AI trends and integrate them effectively into strategic business processes and execution.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Some international travel required
ORGANIZATIONAL RELATIONSHIPS
X-functional Brepocitinib International Team
Global & ICO medical teams
Country Launch Teams
IIS colleagues
IDM CO Area Commercial Leads.
Country Brand Leads, Country Category Leads.
Site based role, Log In For Your Day applies.

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
DisAbility Confident
We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!
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Marketing and Market Research
