Sr. Director, HCP Products & Experiences in Reigate

The Sr. Director, HCP Products leads the full clinician digital experience at Pfizer and acts as the mini GM for all HCP facing digital products, anchored by PfizerPro and Prime. This net new, global senior leadership role reports to the VP, DPX, and oversees end to end accountability for the clinician experience - core platform journeys, engagement, personalization, and loyalty - across Pfizer's owned HCP surfaces and the third party clinical channels where HCPs increasingly begin.

Key Responsibilities

• Define the strategy for Pfizer's HCP digital ecosystem, establishing a clear value proposition and role for each surface, anchored by owned properties (PfizerPro, Prime) and extending to third party clinical platforms.
• Determine which clinician experiences Pfizer has the right to win, where to invest, where to consolidate a fragmented HCP estate, and where to partner rather than own.
• Own the HCP product vision globally, ensuring core platforms are architected and prioritized to serve clinician needs across markets, not merely as US surface extensions.
• Partner closely with International Ecosystem Strategy to consolidate market needs into the core roadmap, balancing global consistency with local relevance and regulatory variation.
• Stay ahead of shifts in how clinicians seek information and make decisions, including AI driven discovery, ensuring Pfizer's HCP presence evolves with clinician behavior.
• Act as mini GM for all HCP facing digital products, with full accountability for surface performance, roadmap prioritization, and experience quality across PfizerPro, Prime, and adjacent owned surfaces.
• Translate clinician insight and commercial priority into product definition and a prioritized investment plan, working with embedded PMs scoped by capability.
• Own the forward roadmap: what to build, what to retire, what to unify.
• Champion human centered methods to map clinician journeys, surface friction points, and define high value actions and content that drive measurable engagement.

Data Driven Roadmap & Optimization

• Ground roadmap and investment decisions on evidence: clinician behavior, surface performance, and business outcome data, and establish success metrics and KPIs for each surface and major initiative.
• Retain full optimization ownership for HCP, with the Optimization Manager self standardizing methodology with the Consumer counterpart.
• Build a deep, continuous optimization practice: structured experimentation roadmap, disciplined A/B and multivariate testing, and a culture where surface changes are validated against clinician behavior before scaling.
• Push for co ownership of the measurement that underpins decisions, partnering with Analytics to prove what works rather than only receiving reporting after the fact.

Clinician Experience & Standards

• Own the quality of the end to end clinician experience across core journeys, engagement, personalization, and loyalty/retention.
• Partner with Design & UX leadership to define and uphold the standards of HCP experience, governed centrally but executed in channel through the embedded UX Director.
• Ensure the HCP experience feels coherent and credible wherever clinicians encounter Pfizer, across owned surfaces and third party clinical platforms.

Strategic Partnerships: Medical, Emerging Surfaces & Delivery

• Serve as the core DPX partner to Pfizer Medical, ensuring the commercial HCP experience and Medical's clinician facing experiences complement rather than duplicate each other.
• Shape how Pfizer shows up across clinical channels where HCPs increasingly begin (e.g., Doximity, OpenEvidence), defining experience standards and product integration in coordination with Media and partnership owners.
• Partner with owners of other HCP facing channels (email marketing, social media, CFC, etc.) to drive an aligned omnichannel HCP experience.
• Partner with ZTO to incubate and graduate new features and next generation HCP surfaces into the core product line.
• Run the HCP channel against an explicit run/improve/explore capacity split and work with embedded Program Management to protect product quality through the last mile.

Leadership

• Build and lead the HCP Products team, including the Director, Core HCP Products as day to day platform owner, plus capability PMs and the optimization team.
• Contribute to shared leadership priorities as a DPX team member, including building the AI native operating model and the hiring, development, and retention approach that makes DPX a destination for frontier AI and digital health talent.
• Model data informed, user first decision making and influence across a complex matrixed organization (Brand, Medical, GTM, Digital, Analytics).

Qualifications

• 12+ years in digital product, product strategy, or digital experience leadership, with a track record of owning a surface or platform end to end and delivering measurable business outcomes.
• Deep understanding of the healthcare ecosystem and HCP/clinician engagement, including regulatory complexity (MLR) specific to clinician facing digital.
• Experience delivering digital products across multiple markets/geographies, balancing global consistency with local needs.
• Demonstrated command of analytics and experimentation: setting metrics, running structured optimization programs, and making evidence based roadmap decisions.
• Demonstrated ability to set product vision and ecosystem strategy and translate it into shipped product.
• Strong command of modern digital platforms and emerging technologies (AI, personalization, experience management) and a point of view on what they make buildable now.
• Proven success building and leading high performing product teams and operating effectively in a matrixed, fast paced environment.
• Exceptional influencing and executive communication skills.
• Bachelor's degree required.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence, collaborate with peers, develop and coach others, and guide the work of other colleagues to achieve meaningful outcomes and business impact.