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For Companies At a Glance
- Tasks: Lead and grow relationships with National Accounts while driving profitable growth.
- Company: Join one of the UK's fastest-growing Pet Food Manufacturers with top FMCG brands.
- Benefits: Enjoy a home-based role with travel, plus a supportive workplace that values your wellbeing.
- Why this job: Be an influencer in a thriving pet care market and make a real impact.
- Qualifications: Experience in National Account Management within FMCG and strong negotiation skills required.
- Other info: This role offers flexibility and opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
We\’re on the look out for a Senior National Account Manager to join our Grocery & Discounter Sales team!
This is an opportunity for a NAM or SNAM to join the buoyant Pet category and to have ownership of the Tesco account.
About Us :
We are the 5th largest branded pet care manufacturer in the UK, home to fast growing brands Webbox, Meatiful, Bob Martin, Felight, TastyBone and Vets Kitchen.
Our diverse product range includes food, treats, toys, accessories and healthcare for pets and small animals.
We cater to a variety of channels, including Grocery, Discounter, Wholesale, High Street, eCommerce, Pet Specialist, and Export markets, ensuring our innovative and quality products reach pet owners everywhere!
Our Company:
We are one of the fastest growing Pet Food Manufacturers in the UK and home to leading FMCG Pet Brands such as Webbox, Felight, Bob Martin, Meatiful and Vet’s Kitchen.
Our products range from food, treats, toys, accessories and healthcare for pets and small animals.
We manufacture and supply several channels including Grocery, Discounter, Wholesale, High Street, eCommerce, Pet Specialist and Export markets.
The Pet Food Category is worth more than £4bn in the UK.
The Pet Care Market is an exciting and buoyant category seeing growth +8%
Pets Choice is growing ahead of the Market at +12%
Role responsibilities include:
This role is home based, with regular travel to our Head Office in Blackburn. Frequent travel is also required for customer meetings at Retailer Head Offices.
- Manage, network and develop relationships with your National Accounts
- Line management of one NAM.
- Develop and execute the plan and brand strategies with existing account portfolio in line with company objectives
- Increase distribution and visibility of products within the account base
- Develop new business within account base
- Responsible for the delivery of internal targets with focus on profitable growth
- Promotional plan implementation in line with strategy and customer plan
- Understand commercial impact – Pricing, promotions, and Investment etc.
- Negotiate trading terms, pricing, range reset opportunities, JBP’s and cost increase where relevant
- Develop, implement, and execute clear JBP’s with customer base ensuring focus on key measures for customer base and internal targets for Pets Choice
- Collaborate with internal teams with focus on account specific objectives
- Provide clear internal and external analysis of reports with focus on performance measures
- Strong execution with retailers of NPD plans with clear implementation of support plans
- Focus on forecasting, internal communication and understanding of retailer supply demands
- Develop internal and customer presentations
- Focus on category-based rationale and track competitor activity
Requirements:
- Strong commercial and negotiation skills
- National Account Management experience gained from a FMCG environment with experience of managing top 4 mults and/or discounters
- Ability to influence and build strong relationships internally and externally
- Solution focused
- Creative and entrepreneurial
- Ability to analyse and utilise data
- Strong drive and energy levels
- Attention to detail
- Persistent and resilient
- Self-motivated with ‘Can do and Positive’ attitude
- Focus on continuous improvement for the business and personal ambitions
- Ability to work flexibly with UK wide travel and regular travel to our Blackburn Head Office
Senior National Account Manager employer: Pets Choice Ltd
Contact Detail:
Pets Choice Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager
✨Tip Number 1
Make sure to research our company and its brands thoroughly. Understanding our product range and market position will help you demonstrate your passion for the pet care industry during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in national account management. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed national accounts in the past. Highlight your negotiation skills and any creative strategies you've implemented to drive growth.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform decisions in previous roles. This will demonstrate your ability to understand commercial impacts and make data-driven recommendations.
We think you need these skills to ace Senior National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your National Account Management experience, especially in the FMCG sector. Emphasize your strong commercial and negotiation skills, as well as any relevant achievements in managing top retailers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the pet care industry and how your values align with the company's mission. Mention specific examples of how you've successfully developed relationships with national accounts and driven profitable growth.
Showcase Your Analytical Skills: Demonstrate your ability to analyze data and make informed decisions. Include examples of how you've used data to influence trading terms or improve product visibility within accounts.
Prepare for Interviews: Be ready to discuss your approach to building relationships and executing brand strategies. Prepare examples that showcase your solution-focused mindset and your ability to work collaboratively with internal teams.
How to prepare for a job interview at Pets Choice Ltd
✨Show Your Passion for Pets
Make sure to express your genuine love for pets and the pet care industry. Share personal stories or experiences that highlight your connection to animals, as this will resonate with the company's values and mission.
✨Demonstrate Your Negotiation Skills
Prepare specific examples of successful negotiations you've conducted in previous roles. Highlight how you managed to secure favorable terms while maintaining strong relationships with clients, especially in a fast-paced FMCG environment.
✨Understand the Market Dynamics
Research the current trends in the pet food market, including growth statistics and competitor activities. Being knowledgeable about the market will show your commitment and ability to contribute to the company's growth strategy.
✨Prepare for Scenario-Based Questions
Anticipate questions that may ask how you would handle specific challenges related to account management or customer relations. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
