At a Glance
- Tasks: Drive direct-to-consumer performance across digital channels and optimise customer journeys.
- Company: Join Pets Choice Ltd, a leading pet food manufacturer with over 135 years of experience.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Fast-paced role with a focus on collaboration and continuous improvement.
- Why this job: Make a real impact in the pet industry while enhancing your digital marketing skills.
- Qualifications: Experience in DTC or e-commerce, strong digital marketing skills, and data analysis proficiency.
The predicted salary is between 35000 - 42000 £ per year.
Company Description
Pets Choice Ltd is a long-established pet food manufacturer with over 135 years of industry experience and a growing portfolio of well-known brands.
From facilities in Blackburn, Yatton, and Cardiff, the company produces high-quality products for pets and wild animals under brands such as Webbox, Webbox Naturals, Bob Martin, Tasty Bone, Spike's, Meatiful, Feathers & Beaky, Goodwyns, Davies, Oceanic, Felight, and Vitakraft.
Pets Choice also supplies private label goods, including extruded and wet food, retorted trays, and baked fresh meat treats, alongside packaging design, fulfilment, and logistics services.
With broad capabilities and global distribution channels, Pets Choice is a key supplier to UK grocery, independent retailers, and pet specialty sectors, offering varied career opportunities in a dynamic, fast-moving environment.
Role Description
The DTC Manager is a full-time, on-site role based in the Manchester Area, United Kingdom, responsible for driving direct-to-consumer performance across Pets Choice's digital channels.
Day-to-day tasks include managing DTC e-commerce platforms, overseeing online merchandising, pricing, and promotions, and optimizing customer journeys to increase conversion and retention.
The role involves planning and executing digital marketing campaigns, coordinating with brand, product, and supply chain teams to ensure availability and timely fulfillment, and monitoring trading performance through regular reporting and analysis.
The DTC Manager will lead testing and optimization initiatives, manage agency or third-party partners where relevant, and use data insights to refine strategy, improve customer experience, and grow revenue across key markets.
Qualifications
- Experience managing DTC or e-commerce channels, including online merchandising, promotion planning, and customer journey optimization.
- Strong digital marketing skills across paid, owned, and earned channels (e. g., email, social, search), with a focus on performance and ROI.
- Proficiency in data analysis and reporting using e-commerce platforms and analytics tools to inform trading decisions and strategy.
- Demonstrated ability to collaborate with cross-functional teams such as marketing, brand, operations, and logistics to deliver seamless customer experiences.
- Excellent communication, stakeholder management, and organizational skills, with the ability to prioritize and manage multiple projects.
- Experience in FMCG, retail, or pet-related industries is advantageous, as is prior responsibility for revenue targets or P&L elements.
- Bachelor's degree in business, marketing, digital commerce, or a related field, or equivalent relevant experience.
- Comfort working in a fast-paced environment, with a proactive, commercially focused approach and commitment to continuous improvement.
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DTC Manager in Manchester employer: Pets Choice Ltd
Pets Choice Ltd is an excellent employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong focus on employee growth, we provide ample opportunities for professional development and training, ensuring that our team members are well-equipped to excel in their roles. Located in a vibrant area, our company culture promotes work-life balance and fosters a sense of community among employees, making it a rewarding place to build a career in global trade and logistics.
StudySmarter Expert Advice🤫
We think this is how you could land DTC Manager in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Pets Choice Ltd are looking for when hiring for a DTC Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Pets Choice Ltd for the DTC Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Pets Choice Ltd as a DTC Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Pets Choice Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a DTC Manager.
We think you need these skills to ace DTC Manager in Manchester
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Pets Choice Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Pets Choice Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Pets Choice Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Pets Choice Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Pets Choice Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Pets Choice Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
